Passive Promotion

From the monthly archives:

October 2008

What I’ve learned about my mailing list

October 30, 2008

The album and this blog are now official! Today I announced them to my mailing list. Over the years, my mailing list updates have shortened. I used to aim for a clever conversational style, but it was wordy and didn’t reflect the character of my music. People get way too much e-mail anyway. Best to [...]

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My first royalty check

October 29, 2008

I’m in a state of shock. For over a decade, I’ve dutifully turned in my Title Submission forms, letting ASCAP know the names of every song I’ve written and recorded. I’ve done radio promo, including an expensive European campaign that got my music played on over forty commercial stations across Italy and France. I’ve made [...]

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Your song in Guitar Hero? Not yet.

October 27, 2008

By now we’re all familiar with the Rock Band and Guitar Hero video game franchises, which allow you to “play” a huge selection of famous songs. Big name acts are increasingly using the games to promote new releases. Aerosmith, and soon Metallica, even have entire games devoted to their music! With the release of Guitar [...]

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My promotion to-do list

October 23, 2008

Lots to do, and this list isn’t comprehensive. I’ve still got a lot of promotion ideas floating around that I need to catalogue. Some of these items won’t make immediate sense, but I’ll explain each of them along the way as I do it. The point is: lots to do. Do ASAP: Update colortheory.com – [...]

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Welcome to Passive Promotion

October 22, 2008

Over the past fifteen years of promoting my music, I’ve developed some strong opinions about what works and what doesn’t. As I promote my new seventh album over the coming months, I will argue that new web sites and technologies like Pandora, iTunes Genius, and Last.fm will have a larger impact on my success or [...]

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