Passive Promotion

From the monthly archives:

December 2008

MySpace friend adders revisited

December 15, 2008

My last installment detailed how some MySpace users use “friend adders” to boost their numbers. I looked down on the practice as pure and simple cheating. Since then I’ve talked to a couple friends who use friend adder software in a targeted way to reach potential fans. In their cases, a high friend count is [...]

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How to cheat on MySpace

December 6, 2008

Ever wonder how people rack up ungodly numbers of friends on MySpace? Many of them game the system by using “friend adders.” Essentially, they strike a Faustian bargain with a huge pool of other members also wanting to boost their numbers, to trick casual visitors into thinking they’re more popular than they really are. But [...]

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Is music promotion really all about relationships?

December 2, 2008

In my last little rant, I mentioned that there is little consensus among music promotion gurus. That said, they do agree on one overriding principle, a concept as old as the entertainment industry itself: it’s not about the music – it’s about relationships. I wish it weren’t true, but I know in the pit of [...]

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