Passive Promotion

From the monthly archives:

January 2009

Thank you for your incredible effort!

January 31, 2009

What a 24 hours! I’m exhausted, and I know many of you are too. I’m not the only one that made it through all 1128 rounds! I can’t tell you how much I appreciate your time and effort. I’m overwhelmed by the love and support of so many fans and friends across the globe. While [...]

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Help me catch my big break (TODAY ONLY!)

January 30, 2009

One hour ago, my Color Theory song “We’re Not Getting Any Younger” was voted #1 out of 383 entries in the Electronic/Electro-Pop category on OurStage, a partner site of AOL. [Audio clip: view full post to listen] Until midnight EST tonight (GMT-5, 9 p.m. Pacific), the song will compete in the finals against the top [...]

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OurStage: A new kind of popularity contest?

January 29, 2009

OurStage is one of a growing number of Darwinistic web sites that strive to highlight the best new music. Using two patent pending algorithms, it ranks songs based on listener feedback. Artists compete for a monthly $5,000 grand prize and exposure on OurStage’s partner site, AOL Music. The judging is broken up into four stages. [...]

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Keep your mixes consistent by using a reference

January 26, 2009

When I started this blog, I thought my readership would consist of Color Theory fans. Now it’s clear that most of you are fellow musicians with your own material to promote. With that in mind, I’ve decided to take a short detour into my true area of expertise: music production. God knows I’m better at [...]

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Nielsen SoundScan and BDS

January 25, 2009

We’ve all heard of the Nielsen Ratings, which are used to measure television watching habits. Most people are familiar with Nielsen SoundScan, which tracks music sales. But few know of Nielsen Broadcast Data Systems, which tracks song plays on radio, television and the internet using a patented digital pattern recognition technology. Performing rights organization SESAC [...]

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Two months of serious music promo

January 13, 2009

It’s been two months since the release of The Thought Chapter. In that time period, I’ve taken in $885 in physical sales and $160 in digital sales of the album, for a total of $1,045 before PayPal transaction fees. I’ve got a long way to go until I’m in the black, even if I only [...]

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Active or passive promotion?

January 12, 2009

The past four weeks have been hectic. Besides the usual holiday stuff, I suffered through numerous blue screens of death and my first trojan virus, eventually leading to the purchase of a new DAW from PC Audio Labs. I also completed the annual update of my mastering site, and mastered a handful of projects, including [...]

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