Passive Promotion

From the monthly archives:

February 2009

It’s no longer cool to be on a label

February 28, 2009

When I put out my first CD in 1994, you had to be signed to be taken seriously. So I created my own label, 11th Records. I even went so far as to sign another band to my roster. Loosely translated, I sold a friend’s CDs on my web site. My letters went out on [...]

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Tighten the low end of your mix with a frequency analyzer

February 11, 2009

Most mix engineers don’t hear the bottom octave (20-40 Hz) because their monitors can’t produce it. Unless your room is 300 square feet or larger, and professionally tuned, adding a subwoofer will probably do more harm than good. Whether or not you can hear it, it’s important to balance the sub bass with the rest [...]

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Final thoughts on OurStage

February 1, 2009

My heartfelt thanks once more to everyone who supported me in the finals at OurStage! Now that I’ve been through the entire process from song submission through final judging, I’ve got some suggestions for the site. Its stated goals are noble, but the execution is seriously lacking. Before that, I want to share the full [...]

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