Passive Promotion

From the monthly archives:

March 2009

Is a Last.fm Powerplay campaign right for you?

March 31, 2009

In my previous post on Last.fm, I promised to follow up with the results of my Powerplay campaigns, which target a set number of radio plays to a particular group of users. Four packages are currently offered: $20 for 100 plays, $100 for 500 plays, $200 for 1,000 plays, and $400 for 2,000 plays. Since [...]

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Final items on my promo to-do list

March 29, 2009

For a long time it had seemed to me that life was about to begin – real life. But there was always some obstacle in the way. Something to be got through first, some unfinished business, time still to be served, a debt to be paid. Then life would begin. At last it dawned on [...]

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Help me win the John Lennon Songwriting Contest

March 15, 2009

Recently my song “If It’s My Time to Go” took the Grand Prize in the electronic category of the John Lennon Songwriting Contest. [Audio clip: view full post to listen] On Thursday, the next phase of the contest begins, and I need your help to win it. I’m only up against one other person, so [...]

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What artists should know about Last.fm

March 9, 2009

On the surface, Last.fm and Pandora seem redundant. Both recommend new music based on your current favorites, and allow you to influence their suggestions by approving or disapproving of each song as it plays. But while Pandora suggests songs based on their underlying musical characteristics, Last.fm relies on guilt by association. The formula is right [...]

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