Passive Promotion

April 2009

The Lead-Up EP

April 30, 2009

Some argue that the album release cycle is a thing of the past, and that artists have moved into an “always on” mode of promotion. Even in the studio, we blog, Twitter, and post videos of our recording sessions on YouTube. Some argue further that the album format itself is dead. Personally, I’d like to [...]

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What Artists Should Know About Jango

April 23, 2009
Thumbnail image for What Artists Should Know About Jango

For my latest thoughts on Jango Airplay, see Why I Still Use Jango Would you pay $1 for a new fan? Would you pay 2 cents to have your song played to a fan of your favorite band? I would, and did, with Jango Airplay. Jango offers free internet radio that plays listener-selected artists alongside [...]

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8 Reasons to Release a Follow-Up EP

April 17, 2009

You’ve just released the album of your life. The songs are honed to perfection, the production is top notch, and you found your true voice as an artist. How can you possibly top it with your next release? I suggest you don’t even try. Instead, follow it up with leftovers. You may call them outtakes, [...]

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