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2010: The Year in Passive Promotion

2010 was the best year yet for Color Theory. I released my eighth and best full-length album, The Sound, followed by my best EP, The Silence. More people bought and stole my music than ever before – both great things, as I explain in this short interview with Hypebot. Along the way, I shared my experiments and experiences with you here:

I hope that my successes and failures have helped you promote your own music, or at the very least, entertained. I’ve got a boatload of crazy schemes planned for 2011, and you can count on me to share any successful strategies with you. In fact, I’ve already got a half dozen article ideas ready to go! The trick is finding the time to flesh them out. In the meantime, here’s a guest post I wrote for The Musician’s Guide: How Would Brian Hazard Spend a £500 Song Release Budget?

Here’s to a new and improved, bigger and better 2011!

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11 Comments

  • Reply
    Martin
    December 30, 2010 at 5:04 pm

    Brian, a huge THANKYOU from here! It’s been great reading your posts, guides and projects from here. One of the reasons i started Autonomous Industry.

    Martin

  • Reply
    Anonymous
    December 31, 2010 at 8:28 am

    Hey Brian, this is my very first time on your blog and I have been mission out.

    There is a whole world of great advise on here and I just posted the link out everywhere.

    Hope it helps spread the word for you.

    Chris Rockett

  • Reply
    Brian Hazard
    January 1, 2011 at 12:06 am

    Thanks Chris! I hope to see you back here again soon.

  • Reply
    Matt Rasmussen
    January 5, 2011 at 2:37 am

    Hi Brian, I wanted to say I just came across your blog and found it to be very insightful. There are several things you have written about that I am already taking action on. My band Rose of Jericho has several songs in Rock Band as well. I guessed I missed you in the playtest/review process cause I would have dropped you a review. Good luck in 2011!

    • Reply
      Brian Hazard
      January 5, 2011 at 3:11 am

      Good to hear from you Matt! Have you introduced any songs to RBN recently? My perception is that overall interest is waning, but then again, RB3 may have given it a bump. My sales have definitely slowed down.

      • Reply
        Matt Rasmussen
        January 5, 2011 at 3:58 am

        I do have about three more songs in the works that are going to include pro keyboards and vocal harmonies whenever RBN 2 is ready. As for sales I saw a bump in sales with RB3 but I’m not sure if it is because of RB3 or because of the promoting I have been doing. If you haven’t already checked out RBN 2 you might want to consider it. Its right up your alley since pro keys is the major new feature.

        • Reply
          Brian Hazard
          January 5, 2011 at 4:55 am

          Good to know! It’s been hovering at the bottom of my to-do list. That 40 hours could be spent on authoring a track for RBN or recording a new one. The former would be purely for promotional value, and the latter would almost certainly be more pleasing for myself and my fans. I’m sure I’ll still take a look at RBN2 when it launches though…

  • Reply
    Lunarbed
    January 5, 2011 at 3:13 pm

    I really enjoy reading your blogs and garnering your experience. Do you ever feel that with the fluid state of the internet we are all just chasing our tails?
    Have a great 2011.

    • Reply
      Brian Hazard
      January 5, 2011 at 3:35 pm

      Not at all! It keeps things interesting and constantly presents new opportunities.

  • Reply
    MusicontheMake
    January 19, 2011 at 9:56 pm

    Great insight!
    And good luck with Color Theory. Your great article introduced me to your music as well. 🙂

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