In a recent How I’m Promoting My Music This Month email newsletter (subscribe here), I mentioned that I was working through a long to-do list to promote my new album. Several subscribers emailed to ask for a copy of that list. It’s full of abbreviations, acronyms, and other indecipherables, so I figured I’d break it down…
Jango is a free internet radio platform similar to Pandora. Feed it an artist name and it generates a playlist of related songs. Radio Airplay injects songs from emerging artists into those playlists. I started using Radio Airplay a.k.a. Jango Airplay when it launched in March of 2009. Over the past seven years, my songs have racked up 340,246 plays at a…
UPDATE: Since writing this article, 8tracks disappeared and recently relaunched, so I’m not sure how much of this still applies. You can also promote your song on Feature.fm through Deezer. Read about my experience with that here. Right now my favorite Feature.fm feature is Smart Links. Every musical artist wants their work to be heard….
UPDATE: ReverbNation acquired Audiokite in November of 2016, and improved upon it with their new Crowd Review product, which I review here. This is the story of a mediocre song. An objectively mediocre song. My song. Curse you, data! If you’re looking for unbiased feedback on your latest track, you’ve got five options. Well, five-ish. There’s SoundOut,…
Earbits is a personalized streaming radio site focused on independents, with no ads or subscription fees. Like Jango, Last.fm, and Grooveshark, they sell airtime packages to artists. At around a penny a play, it’s a relative bargain, especially since they only charge for songs played past the 30 second mark. Put another way, $50 buys…
UPDATE: SoundOut, which fared poorly in this review and my more recent comparison shootout here, closed up shop and is now only available through TuneCore’s Fan Review. ReverbNation acquired Audiokite in November of 2016, and improved upon it with their new Crowd Review product, which I review here. For now, that’s the only game in town. You…
I promote to establish and nurture a genuine relationship with my fans. I measure my success by the number of subscribers to my mailing list. Notice I said mailing list, not Twitter followers or MySpace “friends.” I’m talking about the people who grant me permission through a double opt-in process to email them directly on…
If I had $5,000 to spend on music promotion, I certainly wouldn’t waste it on any of the following: Ads. It’s easy to get “dazzled by the numbers” when given the opportunity to reach thousands of people. We think, “If only 1% of those people bought the album, I’d double my investment!” Don’t let the…
That's all, folks!
That's all, folks!