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Opinion

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Opinion

Top 10 Music Promotion Posts of 2013

2013 was a slow year for Passive Promotion, because I was too busy with this, this, and this to write. For the most part, I focused on creation rather than promotion. Next year I’ll have two EPs and a…

PledgeMusic
Opinion

An Argument Against Fan Funding

Let’s be honest. You don’t need the money. Anyone can make a record for next to nothing these days. Almost any other hobby is more expensive: photography, mountain biking, even video gaming. When a teenager singing into a webcam…

Rock Band Network
Opinion

Rock Band Network for Dummies?

A few weeks ago, Kevin English of eleetmusic got me in to the closed beta of Rock Band Network, which provides the necessary tools to get your songs into the game. When it launches, the RBN Store will sell those songs…

proofreading blog posts
Opinion

The Case for Online-Only Promotion

I promote to establish and nurture a genuine relationship with my fans. I measure my success by the number of subscribers to my mailing list. Notice I said mailing list, not Twitter followers or MySpace “friends.” I’m talking about…

money
Opinion

Money Can’t Buy You Love

If I had $5,000 to spend on music promotion, I certainly wouldn’t waste it on any of the following: Ads. It’s easy to get “dazzled by the numbers” when given the opportunity to reach thousands of people. We think,…

electronic copyright office
Opinion

The Electronic Copyright Office

I’m a big fan of the whole “paperless society” thing, as my Kindle will attest to. Going electronic saves time, money, and resources – unless you’re dealing with the US government. Every few years I register a new album…

Radio Airplay
Opinion

Is Jango Payola?

My last article on Jango sparked spirited discussions on the Just Plain Folks forums, the CD Baby forums, and Music Think Tank. Words like “scam” and “payola” are recklessly thrown about. We need to dispel these unfair and inflammatory…

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Opinion

It’s No Longer Cool to Be on a Label

When I put out my first CD in 1994, you had to be signed to be taken seriously. So I created my own label, 11th Records. I even went so far as to sign another band to my roster.…

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Opinion

Active or Passive Promotion?

The past four weeks have been hectic. Besides the usual holiday stuff, I suffered through numerous blue screens of death and my first trojan virus, eventually leading to the purchase of a new DAW from PC Audio Labs. I…

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Opinion

Is Music Promotion Really All About Relationships?

In my last little rant, I mentioned that there is little consensus among music promotion gurus. That said, they do agree on one overriding principle, a concept as old as the entertainment industry itself: it’s not about the music…