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Opinion

Opinion

Don’t Leave Your Promotion to the “Experts”

It’s been nearly two weeks since I’ve written, but I’ve been steadily ticking items off my promo to-do list. Whether or not I’ve actually accomplished anything remains to be seen. You can expect all the gory details when the…

Opinion

The Power of a True Fan

This morning I stumbled upon Amazon’s new SoundUnwound project, currently in beta. It aggregates artist and release information that anyone can edit. Their embedded YouTube widget on my artist page showed a number of videos, most likely the top…

Opinion

Your Song in Guitar Hero? Not Yet.

By now we’re all familiar with the Rock Band and Guitar Hero video game franchises, which allow you to “play” a huge selection of famous songs. Big name acts are increasingly using the games to promote new releases. Aerosmith,…

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Opinion

Welcome to Passive Promotion

Over the past fifteen years of promoting my music, I’ve developed some strong opinions about what works and what doesn’t. As I promote my new seventh album over the coming months, I will argue that new web sites and…