Browsing Category

Strategies

Wiselike
Strategies

Promotion & Production Tips from my Wiselike AMA

Wiselike is a Q&A site often compared to Quora. The difference is, you aren’t just throwing questions out there for anybody to answer or ignore. With Wiselike, you direct your question to a specific person. They’ve featured all types of people from grammy…

checklist
Strategies

The Definitive Album Release Checklist

Your album is mixed and mastered, finally! You’ve got cover art and maybe even replication lined up. Now what? This is the question I was hired to answer. Specifically, I was asked to create a to-do list for a band’s…

Sakizou art girls
Strategies

The Art of the Niche Music Video

I had the pleasure of working with Matthew Myers on the soon-to-be-released Just Dance Kids 3 video game. As I got to know him and his music, I was blown away by the response to his highly targeted YouTube videos.…

to-do list
Strategies

The Weekly Batch

Musicians are expected to be everywhere these days. We’re interacting on social networks, following up on blog comments, keeping our profiles on countless music sites up to date, and checking our stats and analytics with a variety of online…

social media management
Strategies

Social Media & Email Management for Musicians

Engaging with fans is fun and rewarding. It can also be an addictive time suck. If you check your email, Facebook, and Twitter first thing in the morning, you’re doing it wrong! Better to start your day creating something…

Helen Austin
Strategies

Next Steps to Music Licensing

I’m excited to bring you a follow-up to one of the most popular articles on this site, by friend and music licensing veteran Helen Austin. -Brian My music career has advanced significantly in the two years since I first wrote about film and TV placement. As…

Helen Austin
Strategies

7 Steps to Finding a Music Publisher

Back by popular demand, I’m proud to present another guest post by friend and music licensing veteran Helen Austin. -Brian I’ve had songs with several publishers, from large instrumental libraries to publishers promising me Coke ads. I now write exclusively…

birds on a pole
Strategies

Prescreen Your Future Fans with Twitter

Two months ago, I began implementing Ariel Hyatt and Carla Lynne Hall’s strategy to increase my Twitter following, as laid out in their book Musician’s Roadmap to Facebook and Twitter. The basic idea is to follow potential fans in the hope…

Strategies

2010: The Year in Passive Promotion

2010 was the best year yet for Color Theory. I released my eighth and best full-length album, The Sound, followed by my best EP, The Silence. More people bought and stole my music than ever before – both great…