My US-Only Ads Experiment

My US-Only Ads Experiment

I recently explained my strategy for choosing the 22 Spotify countries I typically promote to Now minus one evil empire, it’s 21. Those countries were chosen with the express goal of growing my audience on Spotify. If I were planning a tour (I don’t perform, but hypothetically) I’d make different selections. Similarly, if I wanted…

How to Choose Which Spotify Countries to Advertise To

How to Choose Which Spotify Countries to Advertise To

In our last installment, I detailed a process to evenly distribute your Facebook and Instagram advertising budget across Spotify countries by splitting them into tiers. But what if you’d rather focus on only the countries most receptive to your music? I had an idea to do just that, and so far it’s worked out pretty…

How to Evenly Distribute Your Facebook Ads Budget Across Spotify Countries

How to Evenly Distribute Your Facebook Ads Budget Across Spotify Countries

You’ve got a new song and you want people to hear it. Despite all the iOS tracking changes, I still think Facebook and Instagram ads to Spotify are your best bet. For an overview, check out my post on Facebook Ads for Spotify Best Practices. I’m going to tackle a very specific problem here. Are…

My $500 Song Promotion

My $500 Song Promotion

Strangers routinely hit me up in my DMs with overly broad questions like, “I’ve got a new song coming out. How should I promote it?” I’d generally just refer them to my blog, where they wouldn’t find a dedicated answer to that question. UNTIL NOW. It obviously depends on the budget. And to be honest,…

How I’m Promoting My Spotify Playlist with Instagram Stories Ads

How I’m Promoting My Spotify Playlist with Instagram Stories Ads

UPDATE: I’m doing things differently now! There are still some great pointers here, but don’t miss my latest post on the subject, Facebook Ads for Spotify Best Practices. If you were wondering how I found your work, it was through Spotify. I was looking for vocal synthwave playlists. Yours had the most followers and I…

That's all, folks!

That's all, folks!