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How I Got 1000 Spotify Followers in 7 Days

Spotify followers

A few weeks ago, I stumbled on this giveaway from Taylor Davis, and was blown away by what I saw:

Taylor Davis contest

With almost two days left, she racked up over 3K entries, just by giving away a few CDs! All that social media action probably cost her $100 — $50 for the CDs plus shipping, and $49 to host the competition through Gleam.

I knew I had to get in on that, but I didn’t have a new CD handy, so I partnered with ROLI to give away something even better: a Seaboard Block.

It made perfect sense for my audience, as ROLI gear and the Seaboard Block in particular appear in several of my little performance videos, like this one:

After two video calls and a half dozen emails, we came up with this:

ROLI Color Theory contest

You’ll notice I opted to hide the total number of entries. I don’t have any data to back up that decision, but as Han Solo and I always say, “Never tell me the odds!”

You may be wondering how we came up with those particular entry methods, out of the insane number of choices:

entry methods

Our initial plan was to focus on Instagram, but recent API changes forced Gleam to remove follow actions for both Instagram and Facebook. Instead, ROLI opted for email signups and app downloads.

I went with Spotify follows and email signups. Spotify actions are available starting on the $49 Pro Plan, but I could’ve just as easily gone with SoundCloud for only $10:

SoundCloud options

Two other features of the $49 Pro Plan stood out to me:

  • Smart Post Entry Emails. Each entrant receives an email to confirm their entry and let them know the other ways they can enter.
  • Viral Share Action. Entrants gain extra entries by sharing a personalized contest link. It only counts when someone else actually enters.

We blasted a link to the contest out on email, our social channels, and even as a widget in the sidebar of Passive Promotion. A week and a few social media reminders later, here are the results:

contest results

The moral of the story? Put your most desired actions first! If I could do it again, I’d put the email signup options below the Spotify follow and app download.

Gleam selected the winner for me at random: Aaron Melon of Denver, Colorado. ROLI and I followed up with him by email to deliver the prizes.

After that, we emailed our new subscribers to announce the winner and to offer a discount code, since they obviously expressed an interest in the Seaboard Block and/or my albums.

And that was a wrap! Gleam made it painless. I expected to have to walk people through the entry process or even record a video demonstration, but I didn’t receive a single question or complaint.

Should you decide to give Gleam a try, please support the site by using my referral link. Don’t forget to share your results in the comments!

If you’d like to hear more of my promotional escapades, be sure to subscribe to my How I’m Promoting My Music This Month email newsletter.

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27 Comments

  • Reply
    Martin Kennedy
    June 7, 2018 at 6:19 pm

    This is great. Was your campaign based on any of their templates? Im trying to find one that mentions spotify

    • Reply
      Brian Hazard
      June 7, 2018 at 7:34 pm

      They have templates!?!? That might have saved me some time. Nope, I built it from scratch. It’s such a deep platform, which is why I didn’t walk through the creation process like I usually do.

      • Reply
        Martin Kennedy
        June 8, 2018 at 12:14 am

        yep loads of templates! I found the spotify one. All good

  • Reply
    rockwel1
    June 7, 2018 at 8:09 pm

    Definitely going to dive into this concept!

  • Reply
    Jason
    June 8, 2018 at 8:41 am

    I’ve got some thoughts/questions.

    Of the 1,693 new sign ups for your mailing list, how was your open rate, and did you get a lot of unsubscribes right away? I’m wondering how many people signed up because they were genuinely interested in your music, vs. how many just wanted to increase their odds of winning the Seaboard Block. You mentioned that you sent discount codes to new subscribers. Did you see any sales from that tactic?

    My main concern is the Spotify impact. I’ve looked at your stats. I have fewer followers than you, but whenever I put out new music, I get a big spike in listeners and streams on release day. I see you released a single on June 1st, but I don’t see a corresponding bump in listeners or streams that day, even though your followers had increased dramatically by this point due to the promotion. You should have been on at least 3,000 Release Radar playlists! In fact, as your follower count rises, your listener and stream counts seem to trend downward (until a little spike on June 4th). Again, I’m wondering if these new followers ended up being people who just wanted to win the Seaboard Block, but not REALLY interested in your music, or maybe not even active Spotify users.

    So the big question is this: do you think inflating your follower count with users who may not actually be fans, or even listeners, might end up hurting you in the long run, in terms of Spotify algorithms and such?

    • Reply
      Brian Hazard
      June 8, 2018 at 8:58 am

      Great question Jason!

      Keep in mind it’s only been three days, but so far the open rate is an impressive 35%! The CTR to my new song isn’t so impressive though, at only 6%. I flat out invited them to unsubscribe in the email, but so far only 58 have.

      I haven’t seen any sales from the discount code. Bandcamp sales are few and far between these days.

      My Spotify numbers are overshadowed by my inclusion on one large playlist and the fact that I saw a big spike from Discover Weekly the Monday before the release. The smaller spike on June 4 is again from Discover Weekly. Maybe I’ll see a bump from Release Radar today? Who knows.

      As for how it affects Spotify algorithms, your guess is as good as mine. Worst case, Release Radar played the song to a bunch of disinterested people who skipped it, and as a result Spotify pulled it from the Release Radar playlists of genuine fans.

      Right now the new song shows 426 plays to 302 listeners with 88 saves, a 29% save/listener ratio. The song on that huge playlist has 13.9K streams to 8.7K listeners with only 710 saves, an 8% ratio. So at least by that metric, the new song is performing much better. Yet the one in the playlist gets featured on Discover Weekly.

    • Reply
      bruce wayne
      August 12, 2018 at 12:18 am

      This is all very interesting. But how are you viewing someone else’s Spotify stats? Chartmetric? Been trying to do this for a while, would love to know how you are figuring this out (hopefully not by simply checking every day and keeping counts yourself lol).

      • Reply
        Brian Hazard
        August 12, 2018 at 10:04 am

        Hey Bruce! All that stats in the comment you replied to are my own, unless I’m missing something. Chartmetric tracks a lot of that stuff though, viewable by anyone!

  • Reply
    Cade
    June 8, 2018 at 10:17 am

    Really interesting idea here and the results seem quite good. Might have to give this a go, once I have something to give away.

    I’ve been working on promo a lot lately and your articles have been really helpful on what to try and what to avoid. I owe you a really big thanks for that.

    I’m curious if you’ve tried streamingpromotions for spotify growth? I see you’ve tried this giveaway idea and playlist push, I’m wondering how those compared. I mostly do instrumental guitar and I wasn’t really inspired to try playlist push after exchanging a few emails with them.

    • Reply
      Brian Hazard
      June 8, 2018 at 5:38 pm

      Happy to help!

      I haven’t tried Streaming Promotions, but their website doesn’t inspire confidence. Everything is copyright 2017 and some pages aren’t working. Their latest blog post is from October. I don’t see any pricing.

      So my spidey sense is tingling.

      • Reply
        donsolare
        June 8, 2018 at 6:26 pm

        Streaming Promotions is 2000 dollars for a campaign of 2 months, which is basically writing emails to curators that he knows and contact them via Facebook etc. I know because… some of the curators he contacted are my friends. Sorry Charles, is the truth.

        • Reply
          Cade
          June 10, 2018 at 1:49 pm

          Thanks for the info.That’s really disappointing.
          Hopefully Spotify ad Studio will get better soon.

        • Reply
          Brian Hazard
          June 11, 2018 at 9:00 am

          Very helpful! $2000 is out of the question for me regardless.

  • Reply
    donsolare
    June 8, 2018 at 6:24 pm

    Are the extra followers actually listening your music?

    • Reply
      Brian Hazard
      June 8, 2018 at 6:26 pm

      I don’t think there’s any way for me to tell… ?

  • Reply
    A-10
    June 15, 2018 at 12:19 am

    You added 1000 followers who wan’t to win the expensive Seaboard block.
    The difference between youre Campaign and Taylors is that she gives away her own music.
    This is crucial!I Repeat her own music so the only people who are really interested in winning that are her real fans.
    As you mentioned in you article you didn’t have a cd available so you chose for giving away the Rolis Seablock.
    With that campiain you attracted people who stroll of the internet looking for campaigns with a change to win a product with value for free.In youre case alot of value!
    So you attracted mostly a bunch of vultures.
    I dont’t understand youre decision not to show the data of total entries?That is data that very fital i would say.
    Second thing is now that youre spotify stats don’t add up , you can;t really see youre improvements or trends in spotify stats because the numbers dont’represent the facts anymore.
    Not a big issue but heaving have data statistics that represent reliable numbers is very important to compare and analyze youre trends and progression and so on.

    • Reply
      Brian Hazard
      June 15, 2018 at 5:24 pm

      I appreciate the comment, and can connect and relate to the spirit of what you’re saying, but you’re mistaken on several points:

      1. The giveaway was for the Seaboard Block AND all 9 of my albums

      2. As I explained in my reply to Jason above, the open rate from that group is very high, and unsubscribes low

      3. The big screenshot towards the end of the article shows all the data, including total entries, actions, and users

      You are correct that my Spotify numbers aren’t showing a clear improvement from the contest. They are at an all-time high overall, but that’s mostly due to a huge playlist add and Discover Weekly.

  • Reply
    A-10
    June 16, 2018 at 1:00 pm

    That huge playlist youre on is :”Synthwave from space” curated by AOFD3 ,this asshole charges music artist money to get on it.Wich is illegal but hey i read that some curators are asking up to 2500$ FOR A SINGLE SONG to be pLaced on a massive independed curated SPOTIFY playlist.It is what it is , the music bizz was and will allways be shady.I myself will never give a cent to anybody to promote my music.That said , what others do is not something that i can controle so i just keep doing what i love doing since 3 years.And that’s simply making music that i like and keep improving myself.I have 8 followers on spotify (my mom wont follow me, she doesn’t like the fact that i make music )and everytime i gain 1 it means the world to me.ALso the numbers stats, plays , likes etcetera are important but focusing on making the best music you can and like yourself is what it’s all about, amen.

    Oh yeah and following yourself is so not cool. :——)))))))

    Cheers!

    • Reply
      Brian Hazard
      June 16, 2018 at 2:15 pm

      There was no charge beyond the dollar at SubmitHub, though I don’t think legality would be an issue regardless. And I’m not sure if I follow myself on Spotify or not, but I can’t imagine anyone would care. I’m curious where you get this stuff? 😉

    • Reply
      Daren Gaynair
      July 21, 2018 at 2:47 am

      A-10 I hear your gripe but it sounds like youre in the wrong business bro ,Marketing is important sorry that even your mom wont support you thats gotta suck lol

  • Reply
    Aofd3
    July 30, 2018 at 3:19 am

    Sorry but i have to jump in here. I dont know where this A-10 kid got his information from but these are wrong.
    I never placed a song for money. I also dont take merch or any kind of candy.
    If i hear a song, i like it and fits in a playlist, i accept it. Thats it, end of the story.

  • Reply
    A10
    August 9, 2018 at 2:17 am

    Hey MR Asshole AOFD3,

    you are on submithub receiving payments from music artist for the option to be placed on some youre playlist(s) .

    Receiving payments for ‘consideration’on playlist is fraud and illegal.

    iT’S the new Payola.Just like SPotlister service.
    Dont act like a child that you don’t know right from wrong.

    And the reality is that paying any amount of money for playlist inclusion — even access to the playlist curators themselves — means that other worthy artists aren’t getting included or even considered.
    Also the music artist who use these services like submithub are part of the problem beacuse they keep it going and make them bigger.
    What the fuck happend to u guys , were is youre self respect?!
    I guess ya all lost it a long time ago.

    • Reply
      Brian Hazard
      August 9, 2018 at 7:44 am

      Okay, no. You have no idea what you’re talking about, legally or ethically.

      Receiving payments to audition material is not fraud. Nobody is paying for playlist inclusion. That’s the key distinction you seem unable or unwilling to make.

      Look, I’ve been on both sides of this. As a curator, I was making less than $10 per hour, and felt like I had to compromise on the quality of my playlist to at least include the occasional submission. I decided it wasn’t worth it.

      Keep in mind my playlist has just over 500 followers. I can’t imagine trying to keep up with the kind of volume that someone with multiple playlists with tens of thousands of followers must receive.

      Bottom line, it’s a buck. SubmitHub gets half. Getting paid $0.50 to listen to a song is 10% of what I used to pay to Taxi for every submission, and that’s not factoring in the annual fee. Songwriting competitions are $35-50 and up to submit to, even if that means filtering out worthy artists. Even for $3 submissions, SubmitHub is a bargain.

  • Reply
    A-10
    August 16, 2018 at 9:57 am

    Due , youre so full of shit .
    Ask spotify or any respectfull music industry lawyer if what youre doing is legit.
    Youre quote:”Receiving payments to audition material is not fraud”.
    So you pay 1 buck to a dude and he then auditions youre material.
    What does ” auditionng material” mean , kindly explain .
    Most vague termenoligy i ever heard off.
    Does submithub not clearly state in terms of conditions what youre paying for?
    Or do they say , use our service and with premium service you get a well deserved audition of youre material!
    Who would pay for that huh?
    Dude, im not against promotion or a bit of bending of the rules .Each his own way.
    But please stop acting like you don’t know what’s up.
    Smell ya later 🙂

    • Reply
      Brian Hazard
      August 16, 2018 at 11:03 am

      Audition means you listen to the track and decide whether or not it’s a good fit for the playlist. Obviously.

      You’re clearly just trolling at this point. All future comments will be deleted.

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