Comments on: It’s No Longer Cool to Be on a Label http://passivepromotion.com/its-no-longer-cool-to-be-on-a-label "Set it and forget it" music promotion Fri, 06 May 2011 03:30:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Brian Hazardhttp://passivepromotion.com/its-no-longer-cool-to-be-on-a-label#comment-150 Brian Hazard Wed, 04 Mar 2009 23:21:57 +0000 http://www.passivepromotion.com/?p=1178#comment-150 Absolutely. I thought about you when I was writing the article, but I didn't want to weaken my central point with disclaimers. There can be many advantages to signing with a label, especially one that actively works on your behalf. I'm mainly speaking to the antiquated perception that unsigned = amateur. Absolutely. I thought about you when I was writing the article, but I didn’t want to weaken my central point with disclaimers. There can be many advantages to signing with a label, especially one that actively works on your behalf. I’m mainly speaking to the antiquated perception that unsigned = amateur.

]]> By: Todd Durranthttp://passivepromotion.com/its-no-longer-cool-to-be-on-a-label#comment-149 Todd Durrant Wed, 04 Mar 2009 23:08:00 +0000 http://www.passivepromotion.com/?p=1178#comment-149 Hey now...you're making us label guys feel bad ;-)But hey, what you say is true. I even tell several of the bands that send me demos (while turning them down) that there is nothing keeping them from going forward without a label. I've always told artists that they should release music, market themselves, and keep pushing ahead even without a label. These days a label is less necessary than in the past.Regarding my own label, I feel it is more of a brand, and an organized store front, as well as a marketing tool (though I use the same devices as most non-label bands). So, there are some advantages to signing with a label that has a brand you feel fits your musical niche, but only if you're the kind of person that likes to sit in your studio and focus on making the music, not wanting to get out and do the marketing footwork. I find that is often the case-- an artist WANTS a label mostly because they DON'T want to have to worry about selling their music...just making it.-Todd Hey now…you’re making us label guys feel bad ;-)

But hey, what you say is true. I even tell several of the bands that send me demos (while turning them down) that there is nothing keeping them from going forward without a label. I’ve always told artists that they should release music, market themselves, and keep pushing ahead even without a label. These days a label is less necessary than in the past.

Regarding my own label, I feel it is more of a brand, and an organized store front, as well as a marketing tool (though I use the same devices as most non-label bands). So, there are some advantages to signing with a label that has a brand you feel fits your musical niche, but only if you’re the kind of person that likes to sit in your studio and focus on making the music, not wanting to get out and do the marketing footwork. I find that is often the case– an artist WANTS a label mostly because they DON’T want to have to worry about selling their music…just making it.

-Todd

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