Sites & Services Strategies

Music Marketing Roundup: 8 Must-Read Articles to Jumpstart Your Promotion

social media management

At least once a week, someone asks me on Twitter, “How do I promote my music?” The best answer I can muster in 140 characters or less is a link to Passive Promotion. After all, that’s the question I created the site to answer.

But things change quickly in this space, and what worked nearly eight years ago when I launched the site, no longer applies. One morning you wake up, and my article series on MySpace friend adders lacks immediacy. 😢

With that in mind, here are eight of the most currently useful articles on the site, with links to related reading. I’ll share a few bonus leads at the end for good measure.

The Definitive Album Release Checklist

The musician’s ultimate pre-release to-do list. All this stuff needs to be done before promotion begins! In fact, most of this is “do not pass go, do not collect $200” type of stuff that you should take care of ASAP, regardless of whether or not you have something ready to release.


What Artists Should Know About AudioKite

There are a handful of platforms that put your music in front of strangers for their brutally honest feedback, and AudioKite is the best of the bunch. Includes discount/affiliate code.

See how it stacks up against the competition here:

Crowd Review Track Smarts: SoundOut vs AudioKite vs Music Xray

Why I Still Use Jango

Radio Airplay (previously Jango Airplay) lets you buy your way into their online radio’s recommendation engine, guaranteeing airplay alongside big name artists. My articles on Jango were the most popular on the site for years, and I’m in the process of writing a follow-up. Includes discount/affiliate code.

Further reading:

What Artists Should Know About Jango
Is Jango Payola?
The Jango Focus Group

Radio Airplay

Audiam, AdRev, and YouTube Content ID

Audiam and AdRev are two of the most popular services that scan YouTube for unauthorized use of your music. When they find it, they put ads on the infringing videos and pay you a share of the revenue. Are the pennies you earn worth the potential drawbacks?

YouTube’s Dirty Little Secret

Watch me plunge headfirst into infamy as I buy fake YouTube views through view “exchange” platform Vagex, and discover why objectively terrible videos sometimes have astronomical view counts.


What Artists Should Know About Songtrust

Odds are, you aren’t getting all the pennies you’re due. Publishing administrator Songtrust will collect every one of them for you. I’ll help you decide if it’s right for you, and compare it to alternatives CD Baby Pro and TuneCore publishing. Includes possibly expired discount code.


Next Steps to Music Licensing

Music licensing veteran Helen Austin shares her advice for securing film and TV sync placements, in her latest of three articles on the topic.

Further reading:

7 Steps to Finding a Music Publisher
4 Steps to Film and TV Placement

Helen Austin

12 Years With Taxi

No discussion of music licensing is complete without considering independent A&R service Taxi. This six-and-a-half year old post still gets mad Google action.


Extra credit for the promotionally unfocused:

What Artists Should Know About ReverbNation’s Promote It
10 Ways to Trade a Song for an Email Address
OurStage: A New Kind of Popularity Contest?
Final Thoughts on OurStage
Streamline Your Promotion with Alexa
What Artists Should Know About thesixtyone (it’s back!)
How I Got 96 Album Cover Designs for $145 (and why I’ll never do it again)

Did I leave anything out? Does an article no longer apply? Let me know in the comments, and I’ll fine-tune as needed.

Custom drawing by Ben Landis, starring Matt of the chiptune album+comic Adventures in Pixels.


  • Reply
    July 28, 2018 at 9:44 pm

    Hi Brian! Poring over your site again as I ready another EP for release! But I did notice that you mention thesixtyone which, sadly, is completely defunct now. Thank you for putting up all these articles!

    • Reply
      Brian Hazard
      July 29, 2018 at 5:35 pm

      My pleasure! I’m surprised t61 hung around as long as it did.

  • Reply
    Nishit Gajjar
    February 15, 2019 at 8:21 pm

    Hello Brain! Very informative and beautiful website. Cheers on that and the music work too. I’m an Ambient, Post Rock, Instrumental Music Composer based in Los Angeles. I wanted to know from you whether there any specific sites/services which can help me with the promotion of this niche genre of music? Any tips or suggestion that you might want to share will be much appreciated!

    • Reply
      Brian Hazard
      February 19, 2019 at 1:03 pm

      Thanks for the kind words Nishit! I don’t know of anything perfectly in your wheelhouse, but even if I did, it really depends on your goals. Are you trying to build a fanbase, boost Spotify streams, pitch for sync licensing opportunities? I think your best bet is to scan the site. I’m lucky to put out an article every month or two, and this space changes so quickly, it won’t take long to work through everything I’m doing.

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