Passive Promotion — “Set it and forget it” music promotion

Is a Last.fm Powerplay Campaign Right for You?

March 31, 2009

In my previous post on Last.fm, I promised to follow up with the results of my Powerplay campaigns, which target a set number of radio plays to a particular group of users. Four packages are currently offered: $20 for 100 plays, $100 for 500 plays, $200 for 1,000 plays, and $400 for 2,000 plays. Since [...]

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Final Items on My Promo To-Do List

March 29, 2009

For a long time it had seemed to me that life was about to begin – real life. But there was always some obstacle in the way. Something to be got through first, some unfinished business, time still to be served, a debt to be paid. Then life would begin. At last it dawned on [...]

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Help Me Win the John Lennon Songwriting Contest

March 15, 2009

Recently my song “If It’s My Time to Go” took the Grand Prize in the electronic category of the John Lennon Songwriting Contest. On Thursday, the next phase of the contest begins, and I need your help to win it. I’m only up against one other person, so we’ve got great odds! Whoever gets the [...]

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What Artists Should Know About Last.fm

March 9, 2009

On the surface, Last.fm and Pandora seem redundant. Both recommend new music based on your current favorites, and allow you to influence their suggestions by approving or disapproving of each song as it plays. But while Pandora suggests songs based on their underlying musical characteristics, Last.fm relies on guilt by association. The formula is right [...]

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It’s No Longer Cool to Be on a Label

February 28, 2009

When I put out my first CD in 1994, you had to be signed to be taken seriously. So I created my own label, 11th Records. I even went so far as to sign another band to my roster. Loosely translated, I sold a friend’s CDs on my web site. My letters went out on [...]

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Tighten the Low End of Your Mix with a Frequency Analyzer

February 11, 2009

Most mix engineers don’t hear the bottom octave (20-40 Hz) because their monitors can’t produce it. Unless your room is 300 square feet or larger, and professionally tuned, adding a subwoofer will probably do more harm than good. Whether or not you can hear it, it’s important to balance the sub bass with the rest [...]

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Final Thoughts on OurStage

February 1, 2009

My heartfelt thanks once more to everyone who supported me in the finals at OurStage! Now that I’ve been through the entire process from song submission through final judging, I’ve got some suggestions for the site. Its stated goals are noble, but the execution is seriously lacking. Before that, I want to share the full [...]

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Thank You for Your Incredible Effort!

January 31, 2009

What a 24 hours! I’m exhausted, and I know many of you are too. I’m not the only one that made it through all 1128 rounds! I can’t tell you how much I appreciate your time and effort. I’m overwhelmed by the love and support of so many fans and friends across the globe. While [...]

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Help Me Catch My Big Break (TODAY ONLY!)

January 30, 2009

One hour ago, my Color Theory song “We’re Not Getting Any Younger” was voted #1 out of 383 entries in the Electronic/Electro-Pop category on OurStage, a partner site of AOL. Until midnight EST tonight (GMT-5, 9 p.m. Pacific), the song will compete in the finals against the top song in each of the other categories. [...]

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OurStage: A New Kind of Popularity Contest?

January 29, 2009

OurStage is one of a growing number of Darwinistic web sites that strive to highlight the best new music. Using two patent pending algorithms, it ranks songs based on listener feedback. Artists compete for a monthly $5,000 grand prize and exposure on OurStage’s partner site, AOL Music. The judging is broken up into four stages. [...]

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