2013 was a slow year for Passive Promotion, because I was too busy with this, this, and this to write. For the most part, I focused on creation rather than promotion. Next year I’ll have two EPs and a full-length Color Theory album to promote, and you can bet I’ll be sharing my methods and results with you here.
While I didn’t write too much over the past year, I did read a whole lot! Here are my top 10 music promotion posts of 2013, in reverse chronological order, based on how useful I found them for my particular needs and circumstances:
Wax On, Wax Off Guide to Starting from Scratch on Twitter
Keep in mind, I don’t perform, and I do 100% of my promotion online, so my focus may be more narrow than yours. I also tried to stick to evergreen content, rather than stuff that changes week to week like Facebook strategies.
What did I miss? Feel free to share your favorites in the comments!
Photo by Ruben Schade