Top 10 Music Promotion Posts of 2013

proofreading blog posts

2013 was a slow year for Passive Promotion, because I was too busy with this, this, and this to write. For the most part, I focused on creation rather than promotion. Next year I’ll have two EPs and a full-length Color Theory album to promote, and you can bet I’ll be sharing my methods and results with you here.

While I didn’t write too much over the past year, I did read a whole lot! Here are my top 10 music promotion posts of 2013, in reverse chronological order,Β based on how useful I found them for my particular needs and circumstances:

The Indie Musician’s Guide to Digital Distribution

Wax On, Wax Off Guide to Starting from Scratch on Twitter

8 Effective Email Marketing Strategies, Backed by Science

The 7 Biggest, Counterintuitive Social Media Mistakes You May be Making

The Ultimate Guide to Band Merchandise

The 3 Most Profitable DIY Revenue Streams, And Why Many Artists Succeed at Only One of Them

6 Reasons You Think People Will Support Your Music Crowdfunding Campaign (And Why You’re Wrong)

How to License a Cover Song for a Music Video

Agile Marketing for DIY Musicians

How to Promote Your Music on Reddit

Keep in mind, I don’t perform, and I do 100% of my promotion online, so my focus may be more narrow than yours. I also tried to stick to evergreen content, rather than stuff that changes week to week like Facebook strategies.

What did I miss? Feel free to share your favorites in the comments!

Photo by Ruben Schade


  • Reply
    Mark Hodges
    January 16, 2014 at 12:44 pm

    You mention that you don't perform – I have always been under the impression that the best way to promote music in the Internet world is to play out and create buzz in the "real world". To say that the net is saturated with musicians trying to garner attention is the understatement of the century. How much success do you get with your own strategies? Thanks for the post!

    • Reply
      Brian Hazard
      February 17, 2014 at 5:50 pm

      I played out for a few years, because I felt I had to. It didn’t really do much to expand my fan base, and I didn’t enjoy it. My passion is creating great records.

      Of course, if you’re an amazing performer who puts on incredible shows, that might be all you need to build a following!

  • Reply
    Jam n Bop
    February 15, 2014 at 6:15 am

    Thanks for reminding me of this cool post: “The Ultimate Guide to Band Merchandise”

    • Reply
      Brian Hazard
      February 15, 2014 at 7:17 am

      You bet! I mean, hey. It’s got “ultimate” right there in the title. πŸ™‚

  • Reply
    February 27, 2014 at 4:15 am

    Cool post. I like it! Thanks for sharing.

  • Reply
    March 7, 2014 at 3:51 am

    Thanks for sharing this post. Now this is what i was looking for πŸ™‚
    Hey, do you think these promotional strategies work? I mean how about hiring an advertising company?

    • Reply
      Brian Hazard (@colortheory)
      March 7, 2014 at 6:58 pm

      You could try that too! But social media is more important than ever, and fans want to connect with the actual artist. There’s only so much an outsider can do for you.

  • Reply
    March 8, 2014 at 1:58 am

    @Brain Can you please tell me which social media platform you prefer the most?
    I think Facebook has tremendous potential but then I also don’t want to sound like a stupid spammer. I would request you to write an article on this topic too.
    Thanks in advance πŸ™‚

    • Reply
      Brian Hazard (@colortheory)
      March 8, 2014 at 1:12 pm

      As you can see from the social media connections in the sidebar, I’m most active on Twitter. That doesn’t mean it’s the best though. It really depends on how you use it.

      If you’ve got lots of visual content, maybe Instagram is best. Or Vine. It’s harder and harder to reach fans on Facebook (without paying for it), so I’m less inclined to invest my time and money into it.

      At the very least, I think it’s important to have a presence on Facebook, Twitter, SoundCloud, and YouTube.

  • Reply
    March 12, 2014 at 4:06 am

    Thank you so much Brian. I was more active with Facebook, i guess this is the reason where it went wrong.
    Btw, Thanks for your kind advice! That would be a great help πŸ™‚

  • Reply
    February 26, 2015 at 4:12 am

    Brian you collected some useful resources, but I am wondering if you have any guide about “promotion on soundcloud”, if you do please share that would be much appreciated, thanks πŸ™‚

    • Reply
      Brian Hazard
      February 27, 2015 at 11:23 am

      The one time I considered writing about SoundCloud, they completely overhauled the platform. These days I’m not too active there. I post a track every now and then and share the link on social media.

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