All Posts By

Brian Hazard

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My Promote on SoundCloud Beta Results

Three weeks ago, I received the following email from SoundCloud with the subject line “You’re invited to an exclusive promotional opportunity.” I immediately created a campaign to promote the opener from my new album: As it currently stands, creating…

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Spotify PR Spotlight: Midnite Blaster

You’ll recall from my last installment that streams don’t equal fans. Two campaigns yielded 180K streams, with no obvious boost in followers. Keep those results in mind as we break down my two Spotify PR campaigns with Midnite Blaster,…

Fans on Demand

Does the Fans on Demand Formula Add Up?

John Gold, founder of Hypeddit, recently published a course called Fans on Demand Formula, promising a thousand new fans in one week. I put it to the test! Well, kinda sorta. I took three weeks, and experimented with different…

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Spotify PR Spotlight: Virtuoso Music

It’s always a good sign when a Spotify PR company rejects your song. It means they’re selective, a prerequisite to establishing fruitful relationships with influential curators. Virtuoso Music rejected my first submission, so I sent them three more. To…

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Spotify Ad Studio Revisited

Spotify launched their Ad Studio platform early last year. I was giddy with excitement. For the first time, I could make potential fans hear my music. If they liked it enough to click through, my entire catalog was at…

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What Artists Should Know About Songtrust

Did you know that each time your song is streamed, it generates a mechanical royalty that is not paid through your distributor? You need a publishing administrator like Songtrust to collect it. For a $100 setup fee and 15% commission,…

YouTube premiere

YouTube vs Facebook Video Premieres

You may have noticed that whenever you schedule a video release on YouTube or Facebook, you have the option of making it a premiere. In the spirit of “why not?” I tested the feature out on both platforms to…

Drooble Song Reviews
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Drooble Song Reviews, Reviewed

Drooble is a social network for musicians. Like Facebook, it has a news feed with comments and likes. Like SoundCloud, it has artist profiles, radio, charts, and playlists. And like Fiverr, you can pay for things like radio play,…


My Crazy-Ambitious 2019 Goal

As of this morning, this post is serving double-duty as an introduction to my Patreon page. I can’t promise that my approach will prove successful, or that it will help you with your own promotional efforts. I’m sharing it…

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I Bought 16K SoundCloud Plays

I would never buy fake plays, and I strongly suggest you don’t either. You risk getting your material taken down, your account suspended, or worse. When I received an email from Vicky Edward of Midnite Blaster, an electronic music marketing…

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How I Promoted My New Album

In a recent How I’m Promoting My Music This Month email newsletter (subscribe here), I mentioned that I was working through a long to-do list to promote my new album. Several subscribers emailed to ask for a copy of that…