My $500 Song Promotion

My $500 Song Promotion

Strangers routinely hit me up in my DMs with overly broad questions like, “I’ve got a new song coming out. How should I promote it?” I’d generally just refer them to my blog, where they wouldn’t find a dedicated answer to that question. UNTIL NOW. It obviously depends on the budget. And to be honest,…

Selling CDs to Strangers

Selling CDs to Strangers

Way back in 2001, my song “Ponytail Girl” spread like wildfire on Napster, mislabeled as an unreleased Depeche Mode b-side. Turning lemons into lemonade, I used the incident as the basis for a tribute album to the band. It quickly became my top seller, and the initial CD pressing sold out. Not wanting to become…

My CD Preorder Results

My CD Preorder Results

Seven months ago, I added a WooCommerce shop to my site for a free CD offer, which I discussed here and here. It ran from May through the beginning of August, netting $3249, which I used to press 1000 copies of each of my last two albums on CD. At the end of September, I…

Why I Left Mailchimp for Drip

Why I Left Mailchimp for Drip

Email is my #1 promotion tool. Always has been. I’d been using FanBridge since 2012, but it didn’t integrate with the WooCommerce shop I added to my site earlier this year. Mailchimp did. Moving all of my FanBridge subscribers to Mailchimp would’ve cost me $99/month, so I chose to maintain two accounts: FanBridge for “fans”…

How I’m Promoting My Spotify Playlist with Instagram Stories Ads

How I’m Promoting My Spotify Playlist with Instagram Stories Ads

UPDATE: I’m doing things differently now! There are still some great pointers here, but don’t miss my latest post on the subject, Facebook Ads for Spotify Best Practices. If you were wondering how I found your work, it was through Spotify. I was looking for vocal synthwave playlists. Yours had the most followers and I…

My Promote on SoundCloud Beta Results

My Promote on SoundCloud Beta Results

Three weeks ago, I received the following email from SoundCloud with the subject line “You’re invited to an exclusive promotional opportunity.” I immediately created a campaign to promote the opener from my new album: As it currently stands, creating a campaign is relatively straightforward, though the option to choose between simple and advanced targeting is…

Spotify Ad Studio Revisited

Spotify Ad Studio Revisited

Spotify launched their Ad Studio platform early last year. I was giddy with excitement. For the first time, I could make potential fans hear my music. If they liked it enough to click through, my entire catalog was at their fingertips, AND I’d earn royalties on every play. Maybe I’d even earn enough to pay…

Drooble Song Reviews, Reviewed

Drooble Song Reviews, Reviewed

Drooble is a social network for musicians. Like Facebook, it has a news feed with comments and likes. Like SoundCloud, it has artist profiles, radio, charts, and playlists. And like Fiverr, you can pay for things like radio play, news feed exposure (Artist/Tune/Video of the Day), and even professional services like mixing and mastering. The…

I Bought 16K SoundCloud Plays

I Bought 16K SoundCloud Plays

I would never buy fake plays, and I strongly suggest you don’t either. You risk getting your material taken down, your account suspended, or worse. When I received an email from Vicky Edward of Midnite Blaster, an electronic music marketing agency based in Melbourne, Australia, I was skeptical. She assured me that their SoundCloud promotional service is…

How I Promoted My New Album

How I Promoted My New Album

In a recent How I’m Promoting My Music This Month email newsletter (subscribe here), I mentioned that I was working through a long to-do list to promote my new album. Several subscribers emailed to ask for a copy of that list. It’s full of abbreviations, acronyms, and other indecipherables, so I figured I’d break it down…

That's all, folks!

That's all, folks!