Browsing Category

Strategies

The Best Way to Promote Music in 2020
Strategies

The Best Way to Promote Music in 2020

Over the past few months, I’ve received a handful of emails asking me the same impossible question: “I love the blog, I’ve read all your articles, you’ve given me so many things to try… but if you had to…

Fans on Demand
Strategies

Does the Fans on Demand Formula Add Up?

John Gold, founder of Hypeddit, recently published a course called Fans on Demand Formula, promising a thousand new fans in one week. I put it to the test! Well, kinda sorta. I took three weeks, and experimented with different…

YouTube premiere
Strategies

YouTube vs Facebook Video Premieres

You may have noticed that whenever you schedule a video release on YouTube or Facebook, you have the option of making it a premiere. In the spirit of “why not?” I tested the feature out on both platforms to…

Strategies

My Crazy-Ambitious 2019 Goal

As of this morning, this post is serving double-duty as an introduction to my Patreon page. I can’t promise that my approach will prove successful, or that it will help you with your own promotional efforts. I’m sharing it…

Promotion Featured Image
Strategies

How I Promoted My New Album

In a recent How I’m Promoting My Music This Month email newsletter (subscribe here), I mentioned that I was working through a long to-do list to promote my new album. Several subscribers emailed to ask for a copy of that…

Patreon Special Offer
Strategies

How to Promote a Limited Time Special Offer

Patreon has been doing a lot lately to help creators maximize their potential on the site. In addition to the recently launched Patreon U, I was invited to not one, but two special workshops: Special Offers & Membership Reboot.…

Facebook Ads Manager
Strategies

How to Promote Your Music with Facebook Ads

UPDATE: I’ve learned a lot about Facebook ads since writing this article. Here are a couple other angles, copy/pasted from a recent post: One approach is to use download gates to gather email addresses, as John Gold of Hypeddit…

Spotify ad studio
Strategies

How to Promote Your Music with Spotify Ads

UPDATE: Be sure to check out my latest post on Spotify Ad Studio here! I’ve been looking for ways to boost my Spotify streams. What could be better than advertising directly on Spotify with an audio ad? That way…

colortheory.com
Strategies

How I’m Promoting My Music This Month

I’m embarrassed. I haven’t written a music promotion post since August, and not for lack of ideas. I’ve got plenty! For starters, I want to share my results on Deezer via Feature.fm, take the new Audiokite reports for a spin, and…

checklist
Strategies

The Definitive Album Release Checklist

Your album is mixed and mastered, finally! You’ve got cover art and maybe even replication lined up. Now what? This is the question I was hired to answer. Specifically, I was asked to create a to-do list for a band’s…