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YouTube premiere
Strategies

YouTube vs Facebook Video Premieres

You may have noticed that whenever you schedule a video release on YouTube or Facebook, you have the option of making it a premiere. In the spirit of “why not?” I tested the feature out on both platforms to…

Strategies

My Crazy-Ambitious 2019 Goal

As of this morning, this post is serving double-duty as an introduction to my Patreon page. I can’t promise that my approach will prove successful, or that it will help you with your own promotional efforts. I’m sharing it…

Promotion Featured Image
Strategies

How I Promoted My New Album

In a recent How I’m Promoting My Music This Month email newsletter (subscribe here), I mentioned that I was working through a long to-do list to promote my new album. Several subscribers emailed to ask for a copy of that…

Patreon Special Offer
Strategies

How to Promote a Limited Time Special Offer

Patreon has been doing a lot lately to help creators maximize their potential on the site. In addition to the recently launched Patreon U, I was invited to not one, but two special workshops: Special Offers & Membership Reboot.…

Facebook Ads Manager
Strategies

How to Promote Your Music with Facebook Ads

As of today, I’ve spent $5888.35 on Facebook ads. Does that make me an expert? No way! Promoting music on Facebook, and Instagram through Facebook Ads, is a bottomless and constantly changing topic. Where do I even start? How…

Spotify ad studio
Strategies

How to Promote Your Music with Spotify Ads

UPDATE: Be sure to check out my latest post on Spotify Ad Studio here! I’ve been looking for ways to boost my Spotify streams. What could be better than advertising directly on Spotify with an audio ad? That way…

colortheory.com
Strategies

How I’m Promoting My Music This Month

I’m embarrassed. I haven’t written a music promotion post since August, and not for lack of ideas. I’ve got plenty! For starters, I want to share my results on Deezer via Feature.fm, take the new Audiokite reports for a spin, and…

checklist
Strategies

The Definitive Album Release Checklist

Your album is mixed and mastered, finally! You’ve got cover art and maybe even replication lined up. Now what? This is the question I was hired to answer. Specifically, I was asked to create a to-do list for a band’s…

Sakizou art girls
Strategies

The Art of the Niche Music Video

I had the pleasure of working with Matthew Myers on the soon-to-be-released Just Dance Kids 3 video game. As I got to know him and his music, I was blown away by the response to his highly targeted YouTube videos.…

to-do list
Strategies

The Weekly Batch

Musicians are expected to be everywhere these days. We’re interacting on social networks, following up on blog comments, keeping our profiles on countless music sites up to date, and checking our stats and analytics with a variety of online…