UPDATE: I’m doing things differently now! There are still some great pointers here, but don’t miss my latest post on the subject, Facebook Ads for Spotify Best Practices. As of today, I’ve spent $5888.35 on Facebook ads. Does that make me an expert? No way! Promoting music on Facebook, and Instagram through Facebook Ads, is…

UPDATE: Be sure to check out my latest post on Spotify Ad Studio here! I’ve been looking for ways to boost my Spotify streams. What could be better than advertising directly on Spotify with an audio ad? That way people will hear my music without needing to click on anything first. And if they hear…

Your album is mixed and mastered, finally! You’ve got cover art and maybe even replication lined up. Now what? This is the question I was hired to answer. Specifically, I was asked to create a to-do list for a band’s debut album. They were generous enough to allow me to share it with you. Keep in mind…

I had the pleasure of working with Matthew Myers on the soon-to-be-released Just Dance Kids 3 video game. As I got to know him and his music, I was blown away by the response to his highly targeted YouTube videos. This recent comment from darksilver1200 sums it up perfectly: “I feel sorry for all NON-otaku fans….

I’m excited to bring you a follow-up to one of the most popular articles on this site, by friend and music licensing veteran Helen Austin. -Brian My music career has advanced significantly in the two years since I first wrote about film and TV placement. As more and more licensing opportunities become available to indie artists, I’m often asked for advice. It’s nice to…

Back by popular demand, I’m proud to present another guest post by friend and music licensing veteran Helen Austin. -Brian I’ve had songs with several publishers, from large instrumental libraries to publishers promising me Coke ads. I now write exclusively for pigFactory and get songs regularly placed in ads and on TV and movies (click here for…

Quality graphic design is expensive. I paid $500 just to license the cover image for my last album, plus $600 for the rest of the design. That’s fine every couple of years, but now that I’m releasing songs individually, I need a cover design every month or two. I decided to give 99designs a try,…

Two months ago, I began implementing Ariel Hyatt and Carla Lynne Hall’s strategy to increase my Twitter following, as laid out in their book Musician’s Roadmap to Facebook and Twitter. The basic idea is to follow potential fans in the hope that they will follow back. I discovered that the more selective I am in choosing who…

I measure my success as a recording artist by the growth of my mailing list. The best way to get someone to subscribe is to offer something in return, and a great song is a powerful incentive. Here are ten techniques to negotiate that delicate exchange: 1. The classic squeeze page. You’ve probably stumbled onto…

I’m often asked how to get music into film and TV. I owe my small degree of success to a music supervisor from Bunim-Murray who found me on thesixtyone and placed several of my songs in MTV shows (more info on my latest and largest placement here). For a more helpful answer, I turned to my…

This month I released my 8th full-length album, slated to be my last physical release. I might have gone the digital-only route this time if I hadn’t won free CD manufacturing from Disc Makers through the John Lennon Songwriting Contest. The fact that it was a physical release allowed me to take pre-orders, which provided…

Many of my all-time favorite songs are “growers” – album tracks that don’t really grab you the first few spins, but eventually dig their hooks in and don’t let go. Few artists these days have the luxury of writing growers, because listeners aren’t willing to invest that kind of time. Unless the artist is proven…

You’ve just released the album of your life. The songs are honed to perfection, the production is top notch, and you found your true voice as an artist. How can you possibly top it with your next release? I suggest you don’t even try. Instead, follow it up with leftovers. You may call them outtakes,…

We’ve all heard of the Nielsen Ratings, which are used to measure television watching habits. Most people are familiar with Nielsen SoundScan, which tracks music sales. But few know of Nielsen Broadcast Data Systems, which tracks song plays on radio, television and the internet using a patented digital pattern recognition technology. Performing rights organization SESAC…

Ever wonder how your computer knows the song titles when you insert an audio CD? The answer is more complicated than you might think. Ideally, that information would be written onto the disc itself, but the creators of the CD format weren’t so forward-thinking. CD-Text, a later development, does just that, but few players can…

Today I added my new album to CD Baby and Amazon, which puts my music pretty much everywhere it needs to be. I’ll discuss each of them in turn. I’ve known Derek Sivers, the creator of CD Baby, for a dozen years now. I’ve always admired his outlook, creativity, and work ethic. Back when I…