Category: Strategies
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How We Promoted Our Digital-Only Covers Album
31 comments on How We Promoted Our Digital-Only Covers AlbumMatt Mancid and I just released an album of 80s covers that we’ve worked on since 2013. As much as we would’ve loved pressing…
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My New Podcast + Playlist
It’s been four months since my last post. Sorry about that! My new album of 80s covers with Matt Mancid has been keeping me…
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Facebook Ads for Spotify Best Practices
I’ve written about Facebook and Instagram ads for Spotify many times, like here, here, and this one from April of 2018 where I noted…
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My $500 Song Promotion
Strangers routinely hit me up in my DMs with overly broad questions like, “I’ve got a new song coming out. How should I promote…
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Selling CDs to Strangers
Way back in 2001, my song “Ponytail Girl” spread like wildfire on Napster, mislabeled as an unreleased Depeche Mode b-side. Turning lemons into lemonade,…
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My CD Preorder Results
Seven months ago, I added a WooCommerce shop to my site for a free CD offer, which I discussed here and here. It ran…
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How I Promoted My Free CD Offer
In my last installment, I detailed the mechanics of my free + s/h funnel. If “free + s/h funnel” is gibberish to you, you…
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How I Sold 1000 CDs in 10 Weeks
Why would anyone buy a CD in 2020? Let me count the ways: I first heard about the “free + s/h funnel” through Chris…
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How I’m Promoting My Spotify Playlist with Instagram Stories Ads
UPDATE: I’m doing things differently now! There are still some great pointers here, but don’t miss my latest post on the subject, Facebook Ads…
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The Best Way to Promote Music in 2020
Over the past few months, I’ve received a handful of emails asking me the same impossible question: “I love the blog, I’ve read all…
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YouTube vs Facebook Video Premieres
You may have noticed that whenever you schedule a video release on YouTube or Facebook, you have the option of making it a premiere.…
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How I Promoted My New Album
In a recent How I’m Promoting My Music This Month email newsletter (subscribe here), I mentioned that I was working through a long to-do list…
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How to Promote a Limited Time Special Offer
Patreon has been doing a lot lately to help creators maximize their potential on the site. In addition to the recently launched Patreon U,…
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How to Promote Your Music with Facebook Ads
UPDATE: I’m doing things differently now! There are still some great pointers here, but don’t miss my latest post on the subject, Facebook Ads…
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How to Promote Your Music with Spotify Ads
UPDATE: Be sure to check out my latest post on Spotify Ad Studio here! I’ve been looking for ways to boost my Spotify streams.…
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The Definitive Album Release Checklist
Your album is mixed and mastered, finally! You’ve got cover art and maybe even replication lined up. Now what? This is the question I…
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The Art of the Niche Music Video
I had the pleasure of working with Matthew Myers on the soon-to-be-released Just Dance Kids 3 video game. As I got to know him and…
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Next Steps to Music Licensing
I’m excited to bring you a follow-up to one of the most popular articles on this site, by friend and music licensing veteran Helen Austin. -Brian My music…
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7 Steps to Finding a Music Publisher
Back by popular demand, I’m proud to present another guest post by friend and music licensing veteran Helen Austin. -Brian I’ve had songs with several…
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How I Got 96 Album Cover Designs for $145 (and why I’ll never do it again)
Quality graphic design is expensive. I paid $500 just to license the cover image for my last album, plus $600 for the rest of…
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Prescreen Your Future Fans with Twitter
Two months ago, I began implementing Ariel Hyatt and Carla Lynne Hall’s strategy to increase my Twitter following, as laid out in their book Musician’s Roadmap…
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10 Ways to Trade a Song for an Email Address
I measure my success as a recording artist by the growth of my mailing list. The best way to get someone to subscribe is…
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4 Steps to Film and TV Placement
I’m often asked how to get music into film and TV. I owe my small degree of success to a music supervisor from Bunim-Murray…
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The Individual Edition CD
This month I released my 8th full-length album, slated to be my last physical release. I might have gone the digital-only route this time…