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The Death of the Bridge

Many of my all-time favorite songs are “growers” – album tracks that don’t really grab you the first few spins, but eventually dig their hooks in and don’t let go. Few artists these days have the luxury of writing…

Strategies

The Band iPhone App

Arron Clague is a member of the indie electro band Eight to Infinity, whose music I’ve had the pleasure of mastering many times. He was kind enough to share his thoughts on the band’s shiny new iPhone app below.…

Strategies

Real Songs for Real People

Todd Durrant of A Different Drum here. Brian asked me to write about a project I’m working on with Marcus Fellechner of Rename. During the past few years, we’ve seen the music market become more open to independent artists…

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The Lead-Up EP

Some argue that the album release cycle is a thing of the past, and that artists have moved into an “always on” mode of promotion. Even in the studio, we blog, Twitter, and post videos of our recording sessions…

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8 Reasons to Release a Follow-Up EP

You’ve just released the album of your life. The songs are honed to perfection, the production is top notch, and you found your true voice as an artist. How can you possibly top it with your next release? I…

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Nielsen SoundScan and BDS

We’ve all heard of the Nielsen Ratings, which are used to measure television watching habits. Most people are familiar with Nielsen SoundScan, which tracks music sales. But few know of Nielsen Broadcast Data Systems, which tracks song plays on…

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Two Months of Serious Music Promo

It’s been two months since the release of The Thought Chapter. In that time period, I’ve taken in $885 in physical sales and $160 in digital sales of the album, for a total of $1,045 before PayPal transaction fees.…

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MySpace Friend Adders Revisited

My last installment detailed how some MySpace users use “friend adders” to boost their numbers. I looked down on the practice as pure and simple cheating. Since then I’ve talked to a couple friends who use friend adder software…

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How to Cheat on MySpace

Ever wonder how people rack up ungodly numbers of friends on MySpace? Many of them game the system by using “friend adders.” Essentially, they strike a Faustian bargain with a huge pool of other members also wanting to boost…

Strategies

Indie Promotion from a Store’s Perspective

As the owner of A Different Drum, I’ve spent a lot of years selling independent music – not only ADD’s own label releases, but CD’s from other indie labels and self-released artists from around the world. Some of those…

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You Too Need YouTube

Today marks the first in what I hope will be a long string of guest columns. The honor goes to my good friend Mark Nicholas, who records under the band name Cosmicity. We’ve both been releasing electronic pop CDs…