I’ve been growing my Spotify audience with Facebook and Instagram ads for years.
Facebook Ads Manager is pinned in my browser and I check it multiple times a day, sometimes obsessively. I know my way around, but it’s not exactly intuitive. There’s definitely a learning curve, and the platform is constantly evolving.
What if there were a way to automate the entire process without ever having to crack open Facebook Ads Manager?
Enter Hypeddit Ad Automation.
My current self-managed ad campaign for my new single isn’t performing too well. Instead of promoting the song directly, I’ll use Hypeddit Ad Automation to direct listeners to a playlist that includes the new single:
For the time being I’ve titled it This Is Color Theory, but I’ve toyed with Color Theory Official Playlist, Color Theory Discography, and Color Theory, F*ck Yeah. Maybe not that last one.
The artwork is from my album Lucky Ago and the description is basically the same as what Spotify uses in their official This Is playlists, with a link to my Patreon thrown in at the end for good measure.
We begin by logging into Hypeddit where I’m greeted with my dashboard:
Click on Ad Campaigns, click the green plus to add a new campaign, and you’re given four options:
Easy, I want to Grow my Spotify playlist. The entire campaign creation is handled on a single page:
My Facebook account is already, connected, so there’s nothing for me to do but click Next.
After that, I grab links for the playlist and the song I want to promote from Spotify, and select a genre. Electronica is the closest option available, but it still makes me think of U2’s Pop album, from back in 1997 when the term electronica may have actually sounded cool.
Then the fun begins! Time to create the actual ad.
I don’t have any videos handy, so I’m going to let Hypeddit make them for me using the cover art from the playlist, after clicking the red “x” to remove the artwork imported from Spotify.
To create some movement, I can select an effect from the gallery. I count 23 options:
When I mouse over each of the blocks, it shows me what the animation looks like. Since my cover art is already pretty busy, I’m going to go with a relatively low key option: Particle Dust.
I could create the audio snippets offline, but I’m going to let Hypeddit take care of it for me:
Once you’ve got the start and end points where you want them, click on “create video.” Then do it again one or two more times to showcase different parts of the track. Hypeddit creates the videos in the background while you work.
Click on any of the video thumbnails to preview the result:
It even put short fades at the beginning and end of the audio!
Next up, you select the countries you want to advertise to. I’m going to select Tier One and Two Countries from the dropdown menu:
I’ve seen mixed results with a few of these countries, but for the sake of experimentation, I’m willing to give them all another shot. Eh, on second thought, I’m going to ditch Ukraine.
Next we enter artists we sound like. I went with a range of classic synthpop bands to current indie electronic acts:
Click on Generate Interests and Hypeddit searches for related interests to target:.
Oh dear, Electronica! There’s egg on my face. I could eliminate it, but I guess I’ll trust the AI.
Almost done! Now we select a budget. Normally I opt for $10 a day, but I can justify going higher for the purposes of this post.
Next up are some advanced settings, which Hypeddit recommends not touching.
Looking at the ad, I just have to make one minor adjustment…
Maybe electronica is in fact the best targeting, but I can’t imagine anyone calling themself an electronica fan. Instead let’s go with “New music for Retro Synth fans…”
Next up, we’re greeted with a summary, which I won’t screenshot here because it’s long.
Finally, check a few boxes to affirm that things are about to get real:
Check the boxes, save the draft, then publish!
Now sit back and watch in real time as the campaign launches:
After about a minute, it’s live in my dashboard, and I’m done!
This should go without saying, but it’s important that you let Hypeddit manage the ad campaign. Don’t go changing things around in Facebook Ads Manager! You can look but don’t touch.
Two hours later, I’m already getting impressions:
My Hypeddit Ad Automation Results
Fast forward one week and here’s where we’re at (click to enlarge):
Which ad set got the most impressions? Electronica! Maybe I shouldn’t have changed the text of the ad.
Surprisingly, Depeche Mode – my all-time favorite band and the one I’m compared to most often – performed so poorly that Facebook abandoned it.
Again, you don’t need to look at Facebook Ads Manager. My results are neatly summarized on my Hypeddit dashboard:
Astute readers will notice a difference in the number of Facebook-reported conversions and Hypeddit-reported clicks. Hypeddit tracks all clicks, even ones with an ad blocker enabled, but Facebook can only see the ones from your pixel and the conversions API.
Click on the little graph icon for detailed analytics:
You can see from the rising red line that Facebook is honing in on my ideal fan. My cost per click is likely to decrease over time.
Most of my visits come from Facebook, which is no surprise to me.
No surprises here either. The crazy visitor numbers from US and Ireland are part of Facebook’s ad approval process. The rest are my usual suspects, mostly Mexico and Brazil.
Hypeddit also provides browser and device data. The vast majority of visits are on mobile.
You can restrict reporting to individual ads or ad sets using the filter menu at the top:
That’s useful intel to determine which audiences have the highest engagement. Structure your next campaign accordingly!
It’s nice that people clicked on the link, but what we really care about is what happens once they get to Spotify.
Apparently they listen to my songs for an average of 7 streams per listener! Those are results from my last 7 days, which span the duration of the campaign. The playlist gained 50 followers in the process.
Bottom line, Hypeddit Ad Automation works.
Could I do better? I’d like to think so.
John Gold, the founder of Hypeddit, has made it abundantly clear that Ads Automation was not designed for users like me.
I’m happy to devote a few hours every week to creating and testing ads. Sometimes I even enjoy it!
Who is it for? My friend Rainer of UAP is a great example. We’ve been sharing our results over email and he had this to say:
Hypeddit Ad automation is a game-changer for people like me who who have limited time to create and promote their music. It could be the first time many artists feel confident enough to try such a campaign, because they don’t have to study the Facebook backend in detail.
He created this playlist from scratch a little over two months ago, solely for his Hypeddit Ad Automation campaigns:
Here’s his last 28 days on Spotify for Artists:
Again, 7 streams per listener. His promoted playlist accounts for more than a third of his total streams!
That’s mostly at $5 a day, though he did experiment with higher budgets to give new singles a boost. His cost got all the way down to $0.18 per click to Spotify. That’s half of what I’m paying!
Rainer also sees spillover onto other platforms, particularly YouTube. The top track on the playlist has over 1000 views and the second over 400, and he’s done absolutely nothing to promote them there.
In fact, they’re not even on his channel (if he has one, I can’t find it). They’re just the art videos that his distributor adds automatically.
Hypeddit Ad Automation Conclusion
No matter how skilled you are at Facebook Ads Manager, I think Hypeddit Ad Automation is worth a shot. It requires a Hypeddit Pro account, which is $9 a month with a 7-day free trial.
If you use my affiliate link, I’ll get $1.80, which will go towards future experiments.
It’s not life-changing, but I appreciate it nonetheless!
Hypeddit Ad Automation does almost everything for you, but there’s still some setup required to get your Facebook ads account running and connected to Hypeddit.
For that, John created Spotify Growth Switch, a new video training to walk you through the process.
At the time of this writing, you can get it for a mere $17 here (also an affiliate link – thank you!).
Have you tried Hypeddit Ad Automation? Are you promoting your music with Facebook Ads? Share your strategies and results in the comments!