Meta Ads to Spotify Analyzer

Import CSVs — drop files here or browse. Accepts a Meta Ads Manager export (broken down by day), a Spotify for Artists audience export, and optionally a song export. Import them together and the table fills itself; you can still edit any cell before running the analysis.

Where do I get these files?

Meta: Ads Manager → select your campaign(s) → Breakdown → By time → Day → Reports → Export table data (.csv).
Spotify: artists.spotify.com → Audience → download icon next to the timeline. For per-song streams: Music → Songs → your song → download icon.

Date	Conversions	Cost / Conv. (¢)	Listeners	Streams	Saves	Playlist Adds

Tip: paste a block of cells from a spreadsheet into the first input of a row and it will fill across rows and columns automatically.

Daily picture

Each line is scaled to its own maximum, so compare shapes, not heights — the question is whether they move together.

Raw totals (all streams)

Incremental vs baseline

The lift attributable to your ads, after subtracting the modeled no-ads baseline. Intent = saves + playlist adds, shown as a share of listeners.

Conclusions

Under the hood: the model tries a range of timing alignments between conversions and streams (including multi-day carry-over), controls for the overall trend across the window, and runs a shuffle check — it scrambles your conversion days 300 times and counts how often chance alone matches the real result (lower = more trustworthy). Confidence shows how consistently conversions and the outcome move together, from 0% (no relationship) to 100% (lockstep).