Playlist Blaster

What Artists Should Know About Playlist Blaster

I gave up on Spotify playlist pitching services. They just aren’t worth it.

First off, there’s the risk of bots, which could get you booted off Spotify. Every service denies using them, but what human would choose to listen to unthemed collections of random songs by unknown artists? And yet there they are, sometimes with tens of thousands of followers.

The services that don’t employ bots tend to place your songs on ultimately worthless playlists. In my case, workout playlists, fake movie soundtrack playlists, and 80s playlists, quietly buried among actual hits from the era.

Sure, those playlists generate streams, but not fans. The minute the campaign ends, your monthly listener count plummets. Your Fans Also Like is skewed towards the pitching service’s other clients because Spotify can’t tell who your real fans are.

If you’re lucky, you earn back enough royalties to cover maybe a third of the cost of the campaign, and then you’re back to square one.

Why bother?

Normally I wouldn’t, but I received an offer too good to refuse from someone I trust.

Meet the Blaster Twins

I’ve previously worked with Vicky Edward on three campaigns: one on SoundCloud and two on Spotify. That was with Midnite Blaster, which specializes in EDM.

Now she’s got a new service called Playlist Blaster that accepts all genres and promotes on Spotify, YouTube, and TikTok.

They offer Spotify campaigns ranging from $500 to $5000, with a guaranteed number of streams depending on genre, quality, and mainstream appeal.

In return for writing about my experience, she offered me a $2000 campaign with a guarantee of 120K streams. To no one’s surprise, I said yes!

Playlist Blaster Targeting

Vicky suggested the following targets in order of importance: Synthwave, Night Drive, Gaming, TikTok, Anime

I added Retrogaming and Synthesizer since those interest targets perform well for me on Facebook.

To be clear, this isn’t some sort of automated search. They hunt for appropriate playlists manually.

TikTok didn’t immediately strike me as a match since my audience skews older. I asked Vicky why she suggested it, and she explained that TikTok playlists include all genres and would allow me to reach a younger audience while also being associated with trending songs.

My Playlist Blaster Results

The campaign for my song “The Outset” started on its April 16 release date and ran for nearly seven months.

While it performed admirably, it may have been a tough sell considering that the vocals don’t enter until the one-minute mark. Also unhelpful is the lack of any obvious chorus, though the refrain has a solid hook if I do say so myself!

Vicky landed five big playlists within days, with five more to follow shortly thereafter.

Here are the song’s all-time top playlists, with Playlist Blaster placements circled in red:

Playlist Blaster placements

Busting out the old calculator, that’s 165K streams to date, blowing past the promised 120K.

Here’s how those streams played out over time:

Playlist Blaster Spotify Streams

And here are my past 7 days, with the vast majority of plays still coming from Playlist Blaster placements even though the campaign is over:

Playlist Blaster Spotify Playlists 7 Days

Playlist Blaster Conclusions & Recommendations

No question, Playlist Blaster overdelivered.

Based on a payout of $0.004 per stream, I anticipate receiving about $660 in royalties for streams to date.

While I wasn’t placed on any workout or fake movie soundtrack playlists, not every placement was a perfect fit. Obviously, the song isn’t an actual TikTok hit, nor is it chill trap.

To be fair, there aren’t that many big synthwave playlists, and the one she placed me on might be the biggest. I’m already on or have been declined by most of the others.

Gaming strikes me as the next best thing, and “relaxing music” is broad enough to work. My music is copyright-free in the sense that I don’t enable Content ID, and I encourage streamers to use it on Twitch and YouTube.

With all that in mind, I don’t see much room for improvement. I’ve spent hours searching for more appropriate playlists only to come up empty-handed. If I had any better suggestions, Vicky would’ve been happy to approach those curators on my behalf.

I highly recommend Playlist Blaster and see no reason to go anywhere else.

It’s been a couple of years since I wrote about Spotify PR, and in that time I’ve heard nothing but tales of woe from friends and fellow artists who’ve tried other services. That includes the one that comes up in my Facebook and Instagram feeds constantly, and likely yours too!

There is one thing I’d do differently though!

I’d wait a month or so before launching the campaign, to maximize my chances of getting algorithmic traction using Facebook ads. The higher the percentage of streams from playlists, the lower the save ratio, so holding off might yield better results in the long run.

That’s all theoretical though, and I don’t think there’s a reliable way to test out that hypothesis. There’s probably an ideal balance between stream count and save ratio that calls for a mixed approach.

If you’d like to give Playlist Blaster a shot, submit your music via their homepage or email [email protected] and let them know I sent you. There’s nothing in it for me, but it’ll signal that you’re a discerning customer!

Have you tried a playlist promotion service? How does it compare with Facebook ads? Share your results in the comments!

9 Comments

  1. I’m trying to work with them now, I’ll follow up with my campaign success. Hopefully as good as yours. I’ve compared our Spotify for Artists pages and noticed your followers have sky-rocketed the last year and a half, how? Just Facebook/IG adds? My luck with those ads have been pretty awful.

    1. I’ve been getting at least a couple hundred a month through my ads, but even more of that growth is through Rise. I’ve been planning to write about it for ages, but they’re in the middle of a complete revamp, so that’s on hold for at least a couple more months.

  2. Thanks as always for the amazing and transparent content. You’re a legend.

    I’ve tried a $500 Drop campaign and the results on my track were next to nothing. I could have done a lot with FB ads with that budget.

  3. Great grist, as always Mr. Hazard!
    Any ideas how they might do with a singer-songwriter who straddles Americana, indie, pop, folk, rock genres, slightly retro (60’s – 90’s)? Maybe a touch in with your rep there, Vicky will reveal some of this?
    I have a new release – with singles and full-length album – coming in mid-to-late 2022 and am scanning all horizons for marketing ideas/avenues. Been saving for that side of things, along with actual production costs. My “war chest” is in the $25K neighborhood, with about half of that planned for my “BMP” (Big Marketing Push.)
    Maybe TMI here, but thought I’d share in case it might help you or anyone else reading this. (And I know there’s one school of thought that says one should actually spend two or three times on marketing what one spent on making the actual record!)
    A side note, though relevant. In 2021, I’ve gotten airplay on more than 100 radio stations. Most are internet, but a few terrestrials. Worldwide. Many are still playing me. But it hasn’t translated to any movement at ALL on Spotify. Nothing discernible really. Now, that might mean because my songs haven’t resonated with any listeners, or enough to motivate them to check me out on Spotify. Might mean my songs suck! Ha ha. Seriously, that is a possibility. Or they are out-of-step with the marketplace? Well, that’s for sure. LOL. Or all of the above, or none of the above. (And not playing out live certainly can help build that fan base; but there was a whole lot of nothin’ happenin’ on that front.)
    The good news silver-lining, which I think I previously might have shared with you, Brian: I’ve cultivated great, warm relationships with all these stations’ dj’s, programmers, etc. They’re all looking forward to my next songs and have promised to play ’em, do interviews, etc. While that might still not lead to any Spotify followers/listeners, etc. it’s certainly not nuthin’. And it’s all free, though a lot of time and energy spent by me. But I’ve established beachheads with hundreds of radio folks and other artists in the same leaky but erstwhile boat as me! We’re all cross-promoting each other and acting as cheerleaders for all! Kinda cool, fun, and good for morale, at least.
    Thanks again Brian. If I contact Playlist Blaster (and I likely will), I will definitely tell ’em you sent me. Should I ask for Vicky?
    Maybe Playlist Blaster, combined with all the airplay, plus other stuff I’m planning (suggestions welcome, like “Rise” maybe?), it’ll trigger some Spotify activity? As we know, no guarantees ever…
    For all this great intel, you should definitely be getting some “Hazard Pay!”
    Sorry. Incorrigible punster. I go away now…

    1. I suggest reaching out to Vicky directly at [email protected]. To be safe I’d ask for her by name and mention this post.

      As for genre, the process should be the same, but considering their EDM roots, they may not have as many established relationships in guitarland.

      That’s quite a promotion budget! Certainly more than I’ve ever spent promoting an album or three. Then again, I haven’t bothered with radio outside of a handful of scene-specific shows. But like you said, that’s all free.

      Which makes me wonder where all that money is headed! I suggest getting your house in order (socials, mailing list, website), running some Facebook ads, and slowly scaling up your budget when you find something that works. Not just direct-to-Spotify ads, but maybe an Indepreneur-style fan finder video views campaign.

      Beyond that, Playlist Blaster and Rise conversion campaigns are safe bets for Spotify growth.

      I’d hate to see you fall prey to an expensive PR outfit that promises the world but ultimately delivers a handful of blog features, which do next to nothing to grow your fanbase.

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