The Best Way to Promote Music in 2020

The Best Way to Promote Music in 2020

Over the past few months, I’ve received a handful of emails asking me the same impossible question:

“I love the blog, I’ve read all your articles, you’ve given me so many things to try… but if you had to pick just one, what’s the best way to promote my music?”

I bet you know the answer. Say it with me:

It depends.

Are you just starting out, or are you an established artist? Are you trying to turn a profit, or just build awareness? Are you promoting a new record, planning a tour, building a social media following, or trying to blow up on Spotify? What’s your promotion budget? Do you even have a promotion budget?

I’ve done Skype consultations with a handful of artists, and while it’s nice to know that I could still earn a living if something happened to my hearing, my top priority right now is to make music.

So let’s answer that impossible question by exploring some of the resources I’ve written about that are still relevant in 2020. Next time someone asks, I’ll point them here.

Unless otherwise mentioned, all links direct to my articles on the subject.

Conquering Spotify

Let’s start with what most of you care about the most. For better or worse, these days it feels like an artist’s success or lack thereof boils down to one number: Spotify monthly listeners.

To nudge that number up in any meaningful way, you’ll almost certainly have to spend money, and it’s unlikely that you’ll make that money back in streaming royalties.

If you’re more interested in social proof than in making fans, Virtuoso can deliver big numbers fast, but like Cinderella’s carriage, they’ll disappear in a puff of smoke once your campaign ends.

Playlist Push can put your music in front of an extraordinary number of playlist curators, but there’s no guarantee that any of them will add your track. I suggest testing the waters with curators on SubmitHub first, where you can spend as much or as little as you’d like before deciding if a Playlist Push campaign makes sense.

Midnite Blaster offers a more personalized approach to playlist pitching. They’ll work with you towards whatever goals you have in mind. Historically they’ve specialized in EDM but they’re branching out to other genres (no hip hop yet).

Ideally you want to reach people who genuinely want to hear your music, on playlists alongside artists you’d like to see in your Fans Also Like. Therein lies your best chance at algorithmic success.

At the very least, the services I recommend here are safe and won’t jeopardize your Spotify standing like others that use bots might. Be especially wary of any service that promises to deliver followers.

Instead of, or in addition to, hiring a Spotify PR company to get you on playlists, you can reach music fans on Spotify’s free tier directly through Spotify Ad Studio.

Speaking of which, the nice folks at Spotify liked my article enough to fly me out to Brooklyn for an interview!

What isn’t mentioned is that my ad wasn’t properly targeted due to a bug on their end, not my ineptitude. But hey, the advice still holds.

Here’s the main video. I first show up at 2:35, but don’t skip. It’s all good stuff.

Longtime readers of the blog will also recall that I spent $500 on a Deezer campaign, with promising short-term but nebulous long-term results. Until Deezer rolls out comprehensive artist analytics, I wouldn’t recommend it unless you really want to target France.

Building relationships

To make any money, you don’t just need listeners, you need actual fans, and a cost-effective way to put offers in front of them.

You know what that means: a mailing list! I recommend starting with Mailchimp, which is free up to 2000 subscribers. Beyond that, the price ramps up fast, so I use FanBridge. Passive Promotion readers can get a free 60-day trial here (normally it’s 30 days).

Both allow you to set up a drip campaign, which is an automated series of emails sent to new subscribers. It’s a great way to introduce people to your world in measured doses.

Selling music is tough these days, though some genres still do well on Bandcamp. Bandcamp can also handle merch, or alternately, you could set up a Shopify store. I haven’t had much luck in the merch department, but then again, I don’t perform.

The best way to find potential new fans is through Facebook and/or Instagram ads. Both are managed through the same interface.

One approach is to use download gates to gather email addresses, as John Gold of Hypeddit details in his Fans on Demand Formula course. The same method can be used to build an audience on Spotify, SoundCloud, YouTube, and social media.

Another technique is detailed in the Fan Finder Method from Indepreneur, which I’m currently working through. Essentially you run a Video Views campaign to a handful of mutually exclusive audiences in order to optimize Facebook’s targeting, then create a lookalike audience from those who watch a certain percentage of the video. Membership is cheap at only $37 per month for their entire suite of trainings, and you can get half off the first month with my affiliate link.

When it comes time to ask those potential fans to listen to your music, I use a Smart Link, which offers deeper analytics than competing services. You can create custom links for each of your campaigns to A/B test, and even create a conversion campaign optimized for clickthroughs to Spotify.

An alternate way to jumpstart your fanbase is to run a contest like I did with Gleam.

Other resources

We could all use a little perspective on our music. I don’t know about you, but when I finish a new song I almost always feel like it’s my best work yet. A couple weeks later, I’m not sure if I even want to release it!

If you can stomach a hearty dose of brutal honesty, I recommend two resources:

Drooble Reviews tend to be supportive, as they’re written by other independent musicians. They often include detailed technical suggestions to improve your track, so I recommend submitting works-in-progress.

ReverbNation’s Crowd Review works best as a market research platform. You’ll receive some uneducated and even downright rude comments, but it’s an inexpensive way to see how your song stacks up against others on the platform, or to pick which track from an album to promote as a single.

At some point you’ll want to sign up with Songtrust to ensure you get all the royalties you’re due.

Don’t try this at home

I’ve told you what to do, so now I’ll tell you what not to do: banner ads.

Seriously, don’t waste your money on banner ads of any kind, including Promote on Soundcloud. They don’t work.

This may come as a surprise, but I wouldn’t recommend Patreon for most artists.

Yes, it’s been my primary focus for almost three years now, but it’s a ton of work. You may think “if only 1% of my Instagram followers became patrons” but they won’t. I’ve seen artists with hundreds of thousands of Spotify monthly listeners launch pages with patron counts in the single digits.

How many fans do you have that reliably buy everything you put out? Maybe half of them would support you on Patreon if your offer is compelling enough. Less than 100 patrons probably isn’t worth your time and energy to maintain.

Last but not least, how many times have you scrolled through Instagram or Facebook to see an ad from an artist you’ve never heard of, announcing their new release? And how many times have you clicked through to listen?

Don’t be that artist. If you’re going to run that sort of ad, restrict it to warm audiences only. Strangers don’t care.


So yeah, that’s a lot of stuff. While I haven’t tried everything, I’ve also tried plenty that wasn’t worth writing about. As always, I’ve got a bunch of experiments in the works, and I’m totally open to your ideas.

Lay your suggestions on me in the comments and I’ll try out anything that sounds promising!

If you’d like to hear more of my promotional escapades, be sure to subscribe to my How I’m Promoting My Music This Month email newsletter.

Better yet, join me on Patreon for a behind-the-scenes look at my creative process and promotional efforts!

Artwork by Ody from an upcoming Color Theory release.


  • Reply
    January 27, 2020 at 8:44 am

    You’re on a Spotify vid – yay! Thanks for consolidating everything in one article. Still a couple of methods in there I haven’t tried yet… Wishing you a musically successful 2020 and looking forward to your next insights.

    • Reply
      Brian Hazard
      January 27, 2020 at 8:50 am

      I still feel a little self-conscious about the video! I’m smiling so much because the interviewer was looking at me directly through the camera lens with a huge smile, and I couldn’t not respond in turn.

      Thanks for sharing your experiences with the stuff you’ve tried!

    • Reply
      Mike(Hef) Hefner
      February 11, 2020 at 1:44 pm

      Brian, thanks for all the insight as I am struggling like many artist to maximise my return on my money spent. Its a sad state of airfairs when every musician I know has a day job so they can support their music careers. Have you tried sites like Jango? Which offers to put your music in front of listeners listening to bands you pick? Ive just started my 2nd 6 months and I’m hesitant to say if what they are reporting is really turning into more fans. Either way I would to hear your thoughts on Jango or service like them.
      Singer/Guitarist for VeiN

      • Reply
        Brian Hazard
        February 11, 2020 at 3:52 pm

        Hey Hef!

        I’ve covered Jango aka Radio Airplay many times! Most recently here:

        In fact, I even have an affiliate link that’ll give new signups 100 free spins:

        I may revisit once they launch the new features I’ve been told are coming soon. It’s definitely legit, though whether or not it’s your best option depends on your goals.

        If you just want people to hear your music, it’s totally viable. On the other hand, if you’re trying to grow your Spotify following, you’re not likely to find those folks on Jango.

  • Reply
    Jim Davis
    January 27, 2020 at 2:38 pm is either down, moved or gone.

    • Reply
      Brian Hazard
      January 27, 2020 at 6:50 pm

      Must have been a temporary outage? It’s working for me.

  • Reply
    January 27, 2020 at 9:00 pm

    How does save rates affect the algorithm and fans also like and discover weekly?

    • Reply
      Brian Hazard
      January 28, 2020 at 8:02 am

      My understanding, mostly through Indepreneur, is that presaves don’t do much of anything, but a save during or after listening to the track is a positive signal that can boost your algorithmic playlist placement. Just theorizing here, but I’d think that getting saves on playlists with similar artists might signal that those artists are candidates for your Fans Also Like. There are bigger factors though, like relative popularity.

  • Reply
    January 29, 2020 at 7:00 pm

    As always, I so appreciate your sharing your wisdom with all of us. I can’t wait to test some or all the above, some time this year.

    One question, Brian — when you complete a new track that’s not yet part of an album, is it ever problematic later when you actually complete an album, to link all those previously released tracks to the album you just completed? Both in consumer platforms like Spotify, distributor platforms like DistroKid, and royalty tracking platforms like SoundExchange or SongTrust? (That wasn’t very well-articulated, but hopefully you know what I mean..! 🙂 )

    • Reply
      Brian Hazard
      January 30, 2020 at 10:00 am

      I know exactly what you mean Mike!

      You need to make sure the recording and ISRC are identical between the single and the album. Then Spotify will match them and you’ll see the stats aggregate in Spotify Artists.

      I released six singles before my last album, and I was able to pull all of them after the album release except two, which had a lower volume. I ended up assigning new ISRCs to those two and their stats started fresh. In the end I pulled their singles anyway, so a few minor playlist placements were lost.

  • Reply
    Ashley Smith
    January 29, 2020 at 10:27 pm

    Hey Brian nice summary, have you reached any conclusions in relation to Instagram/FB ads to promote a new release what ARE good headlines, taglines etc? Assume the major goal is to get new listeners and then new fans etc

    • Reply
      Brian Hazard
      January 30, 2020 at 9:55 am

      Hey Ashley! I suggest using Dynamic Creative Ads to test out variations on headlines, calls to action, etc. Super handy! My main concern is that you advertise to a warm audience, like people who’ve engaged with your page in the last 90 days.

  • Reply
    Nicola Boschetti
    February 3, 2020 at 12:13 pm

    Hi Brian, thanks for the nice collection of resources and to have told us your experiences. What do you think about Twitter? Can still be used – in your opinion – with some remarkable results in promoting music? All the best from Italy!

    • Reply
      Brian Hazard
      February 3, 2020 at 12:48 pm

      I’m sure it can, but I’m so, so sick of it. Of all social media really. I’m really close to just leaving a note on my profiles saying “this is for announcements only – for the real scoop, sign up for email updates.”

      Even for posting announcements, I just try to get in and get out. It’s so easy to fall prey to distraction. Once you get involved in a conversation you want to check back again and again.

      For now I try to check Twitter and Facebook once a day at most, after 5 pm when I’m not so productive. I may dial that back further.

      While I see artists doing some amazing things on social media, I’m not sure it’s really necessary. Most of all, I just want to get things done this year.

  • Reply
    March 9, 2020 at 10:52 am

    I know I don’t want to receive anything but important emails. I definitely don’t want anything from some band I happen to like. That’s what their Instagram feed is for. So we don’t ask for, keep, or send out emails about anything. That’s what our Instagram account is for. That may not be efficient but our first thought is, “Do no harm.” But maybe others feel differently.

    As you’ve alluded to previously, if you’re not a touring artist, Spotify is by far the biggest game in town for exposure. And Spotify playlists are the entry. The problem, as you know, is that the largest playlists, by far, are Spotify’s Algorithmic playlists and Editorial playlists – millions and millions of listeners. But a new act without any support from a recording label or publisher/promoter will face difficulties even being considered for the “secondary” – Branded and Personal – playlists that Spotify’s Algorithmic and Editorial playlists look to (in large part) for inclusion in their own playlists. And the vast majority of the Branded and Editorial playlists are populated by artists affiliated with recording labels and/or publishers/promoters. It does happen, but it’s pretty rare, for some completely independent artist to break through without an affiliation with a professional entity because… these entities – labels and publishers – know exactly how to stage a release for maximum effect on Spotify AND… they already have relationships with the Branded and Personal playlists. They’re like well-oiled machines that do this over and over and over. It’s rare for an independent artist to have the bandwith – and luck – to get this right. In addition, once acts have actually made it on the Algorithmic playlists… the algorithm starts looking for them in the future, so it gets easier moving forward. Which, of course, makes it harder for the acts that haven’t gotten on those playlists yet. So, unfortunately, it’s really a “momentum” game that most independent artists are incapable of executing.

    So, while the Age of Streaming has democratized the ability to distribute music, it’s still pretty much the same old story when it comes to having that music marketed and heard: professional entities drive the end results. An independent artist with zero affiliations faces a very steep climb. Sure, some folks climb Mount Everest… but as a percentage of all of the climbers out there, it’s a very small percentage.

    Personally, we’re going to seek out some small labels within our genre that might want to release and promote our music. We’ve had a couple of bits of unsolicited interest without trying yet, so I suspect we’ll find something acceptable, albeit modest. Going it alone just looks like a very low-percentage bet.

    • Reply
      Nicola Boschetti
      March 9, 2020 at 12:06 pm

      Pure gold, David.

    • Reply
      Brian Hazard
      March 9, 2020 at 7:37 pm

      I think you’re 100% wrong about email versus social media, but that could be its own post. Even if your maxim applied, it isn’t clear why cluttering up one’s social media feed is any better than cluttering up one’s inbox.

      While I agree that it’s difficult to impossible to get on editorial playlists, I don’t buy into your momentum hypothesis in regard to algorithmic playlists. My understanding is that any track with a sufficient base level of streams and strong enough positive signals (saves, skips, adds) could make it onto algorithmic playlists and grow from there.

      Looking at my last 28 days, I’ve got 1.3K streams on Your Daily Mix. Those streams came from 10 songs, 7 of them with single digit stream counts. The top song is the one with the highest save ratio. I’m sure if the lowest 7 songs were more compelling, their stream counts would be higher. I see no reason why a truly standout song couldn’t eventually reach a massive audience.

      I’ve had dozens of mastering clients sign with labels over the years, and they almost always regret it, saying that the label didn’t do anything for them that they couldn’t have done for themselves. It seems to me that you’re already way ahead of the promotion game relative to most small labels.

      • Reply
        March 10, 2020 at 5:36 pm

        I don’t claim to be an expert on social media but I’m certain of one thing: People don’t like to get anything but important emails in their inbox. And most folks don’t consider artists they like important enough to spam up their inbox. Yeah, folks get added to email lists, but… how many of them just end up quarantining them to their spam folder eventually? I suspect a lot. But, clearly not all. The nice thing about the Instagram feed is that most folks don’t really mind the clutter… that’s part and parcel of the feed – it’s generally not that important. But email inboxes… that’s a very different thing for most folks.

        Regarding labels vs. going it alone, a simple thought experiment: What percentage of artists that get regular additions to the Editorial and Algorithmic playlists are affiliated (or were previously affiliated) with a label/publisher/promoter vs. completely 100% independent (like yourself)? The former far, far outweigh the latter. And these folks aren’t all dummies. So, what does that say about the value of labels/publishers/promoters vs. going it totally alone? That’s a rhetorical question.

        • Reply
          Brian Hazard
          March 10, 2020 at 6:49 pm

          Agree to disagree on email. I’ve got 6500 email subscribers, even after removing a few thousand who had low clickthrough rates. Believe me, I’ve never once sent them anything important! 🙂

          It seems crazy to me that some people want to hear from artists via SMS! I hate getting texts. But I’m told that’s where it’s headed.

          I fail to see the logic in your thought experiment. Of course artists with industry backing are more likely to get on playlists. They tend to produce better music than unknown indies. What matters is the music.

          By what mechanism do you think that signing with a small label will increase your chances of getting on editorial and algorithmic playlists? You’re still going to submit for editorial placement through Spotify for Artists, and the algorithm doesn’t care one way or the other.

          Btw it’s always great to hear from you David! I enjoy our discussions and appreciate your comments.

          • David
            March 11, 2020 at 12:33 pm

            For the issue under discussion there are two types of artists: Established and Non-established (new or unknown).

            You’re completely correct that an Established artist merely needs to post their song on Spotify and submit it and, since they have plenty of followers and saves and likes, etc… there’s a good chance that the Algorithmic and Editorial playlists will just pick it up automatically (as these are a FEW of the things – and important ones – that the Algorithmic and Editorial playlists look for). And, in all likelihood, since the artist is established, the song will be picked up by Branded and Personal playlists as well. Easy peasy.

            BUT… if you’re NOT an Established artist (that is, new or just unknown), then you likely don’t have enough followers/saves/likes/etc to trigger the Algorithmic and Editorial playlists (or not in any meaningful way) and therefore… you’re likely going to reach those playlists by FIRST getting included on Branded and Personal playlists (that the Algorithmic and Editorial playlists are ALSO looking to for inclusion in their own playlists). And the BEST way to get on these “minor league” – for lack of a better term – Branded and Personal playlists – if you’re not already Established – is through an affiliation with an industry organization, whether it’s a label, publisher, promoter, etc. Because these folks have ongoing relationships (and name recognition) with the folks that curate the Branded and Personal playlists.

            There are MANY relatively small labels/organizations that have managed to break new artists (to a modest degree, not superstardom) by first leveraging their relationship with the Branded and Personal playlist curators. On the other hand, the vast majority of these organizations can’t really help an artist (to which you’ve alluded, which is correct). But… if you align yourself with an organization that has proven success in your genre with various artists, you’re odds of some modest level of success are MUCH greater than if you try to go it completely alone, where your odds are infintessimal. I personally know a guy that runs a small label that has had modest, albeit meaningful, success doing exactly what I’m talking about. But… this is not the norm. So, yes, of course, you need to be very careful regarding who you choose to deal with in this respect.

            The probability of failure is very high no matter what you do – regardless of your strategy, the quality of your song(s), your industry affiliations, connections, etc. All you’re trying to do is maximize your admittedly very low odds by making logical choices based on the underlying math regarding each option. And the math behind going it completely alone for an artist that is NOT already established is downright miserable.

            To paraphrase the film villain and dystopian philosopher Anton Chigur: “If the rules you have followed have brought you to this, of what use were the rules?”

          • Brian Hazard
            March 11, 2020 at 8:03 pm

            Apologies in advance for the brief reply! I don’t want to appear coarse, but I also don’t want the discussion to spin out of control.

            First off, I’ve already demonstrated that a NOT Established artist (yours truly) can trigger Algorithmic playlists.

            Secondly, I agree that there is a correlation between label affiliation and success, but that doesn’t establish causation. Are the playlist inclusions the result of something the label did, or the quality of music? You seem to be arguing the former, and I would argue the latter.

            You didn’t actually answer my earlier question: HOW is a label going to increase your odds? By association?

            Like I said, the algorithm doesn’t care, and you’re still going to submit to editorial playlists yourself through Spotify for Artists.

          • David
            March 16, 2020 at 3:36 pm

            Brian: “First off, I’ve already demonstrated that a NOT Established artist (yours truly) can trigger Algorithmic playlists.”

            Me: Yes, but clearly you’re not triggering any algorithmic playlists that are particularly helpful to you – you’re not getting many incremental streams from them.

            Brian: “Secondly, I agree that there is a correlation between label affiliation and success, but that doesn’t establish causation. Are the playlist inclusions the result of something the label did, or the quality of music? You seem to be arguing the former, and I would argue the latter.”

            Me: Then why bother with Payola? There’s no need. The cream naturally rises to the top, so there’s no need to pay those pesky DJs – the music always speaks for itself. I believe you’ve noted several times that there were great artists you’ve mixed/mastered that you knew were going to go nowhere. Most of my favorites never gained much popularity (although some have). I think a majority of the best quality music (however that’s defined) does make it to a label, but far, far from all of it. So, I’d say there is a mixture of both correlation AND causation. Great music (again, always subjectively defined) released in a vacuum will often go… nowhere. Mediocre music released with hype, money and expertise behind it will often go… somewhere. That seems completely self-evident, but maybe I’m missing something.

            Brian: “You didn’t actually answer my earlier question: HOW is a label going to increase your odds? By association?”

            Me: Actually, I did. In the 3rd and 4th paragraphs of my previous reply, specifically. Yes, by association. Many labels/publishers/promoters have established relationships with the curators of certain Branded and Personal playlists (they’re dealing with them all the time), so that when they alert these curators of a new release it won’t fall between the cracks with the other 99.9% of releases. They get picked up by these (human) playlists which (sometimes) subsequently triggers the Algorithmic and Editorial playlists upstream. Recall that the Algorithmic and Editorial playlists don’t ONLY look at raw streaming numbers – these algorithms are also trolling social media, blogs and review websites, etc etc. Most labels may in fact be useless in this exercise, but clearly not all of them are.

          • Brian Hazard
            March 16, 2020 at 3:54 pm

            Again, keeping this very brief.

            1. I’ve been on all the algorithmic playlists that I know of, with over 100K streams since 2015.

            2. You need to achieve a certain base number of streams before the algorithm can kick in, I’d guess at least in the thousands. You’ve set up a bit of a straw man for me that I’m not going to bother knocking down.

            3. I can’t name a single instance of the “success by association” you’re talking about. Does anyone at the small label you’re thinking of signing with have a relationship with a Spotify editorial curator?

          • David
            March 17, 2020 at 8:17 pm

            “I’ve been on all the algorithmic playlists that I know of, with over 100K streams since 2015.” After 25+ years and 10+ releases… 100K algorithmic streams over the previous five years. This is presented as support for your position. Ok.

            The friend referenced earlier has relationships with curators at Branded and Personal playlists, which has led to them being included on those playlists, which has SUBSEQUENTLY led to them triggering Editorial and Algorithmic playlists. One thing leads to the next thing, subsequently leading to the next thing. No one has relationships with Editorial and Algorithmic playlists… by definition – I’ve never suggested otherwise.

            Look, I love your site reviews – they’re Grade A. But clearly we hold different views on macro strategy, for lack of a better phrase, which is perfectly ok. Different strokes and all; there’s more than one way to skin a cat. You might, however, want to consider that after a long, long, long time at this, you’ve built up some confirmation biases to fit a narrative you want yourself to believe because you’re heavily invested in them. I’ve only been at this for 7 months, and me and my mates are pure hobbyists, but I expect to have built up some biases just a few years down the road. The principal questions to ask yourself are: Are you today where you thought you would be when you undertook this project 25 years ago? And if not, how far off are you? (We will surely be asking ourselves those very questions in a few years… although the bar is set so low that clearing it will be pretty easy.)

            Again, I return to Anton Chigur’s observation: “If the rules you have followed have brought you to this, of what use were the rules?”

          • Brian Hazard
            March 17, 2020 at 8:50 pm

            Again, I’m not going to take the bait and broaden the discussion to my entire career. To our previous point:

            I’ve asserted that an artist without a label can get on Algorithmic playlists, and shown that to be the case with my own music. Those 100K+ streams are all on releases from the last two years. “Since 2015” is the broadest window one can select in Spotify for Artists. If “Since 2018” were an option, the numbers would be the same. AFAIK, everything I’ve done prior to 2018 has no bearing on the Recommendation Engine.

            If you want to sign with a small label, sign with a small label. Just be aware of what they can do for you that you can’t do for yourself, if anything, and ask yourself if it’s really worth the additional layer of complication. If you want to get on blogs and playlists, you can contact the sites/curators yourself, use SubmitHub, and/or hire Spotify and/or traditional PR companies.

            You call it confirmation bias, I call it experience. In any case, I’m just offering my advice. You’re welcome to take it or leave it. I sincerely wish you the best in whatever path you pursue!

          • David
            March 18, 2020 at 12:52 pm

            Likewise, Brian! I will certainly report back with any notable successes or complete failures. Everything in between, after all… is pretty boring and not of much value.

  • Reply
    March 10, 2020 at 4:27 am

    Hi there! Thank you for all this very helpful information.
    As an Artist that no one knows yet I was a bit confused about this contradiction(?):

    “The best way to find potential NEW fans is through Facebook and/or Instagram ads. Both are managed through the same interface.”


    “Last but not least, how many times have you scrolled through Instagram or Facebook to see an ad from an artist you’ve never heard of, announcing their new release? And how many times have you clicked through to listen?
    Don’t be that artist. If you’re going to run that sort of ad, restrict it to warm audiences only. Strangers don’t care.”

    I was pretty much convinced that ads can help in any stage if done right

    • Reply
      Brian Hazard
      March 10, 2020 at 8:22 am

      I can see how that might be confusing Roger!

      The idea is that some ads are suited for cold audiences, who have never heard of you, and some for warm, who you have some sort of relationship with.

      A new release announcement is appropriate for warm audiences only, hence my admonition not to be “that” artist that pitches their new release to strangers.

      • Reply
        March 10, 2020 at 8:59 am

        I totally see what you mean. It makes sense that an ad saying “new release! Look at me! Yeah I know you don’t know me but please klick the ad!” is a waste of time and money. Let’s say I only want to target cold audiences.I will read all of your information anayway. Have you already covered that issue in depth somewhere on your site?

        • Reply
          Brian Hazard
          March 10, 2020 at 9:00 am

          I don’t think I have, but I’m currently in the process of testing out Indepreneur’s Fan Finder Method, which is exactly that. I’ll definitely write about it!

          • Roger
            March 10, 2020 at 9:03 am

            That would be awesome! IThis is where a lot of DIY artists have a struggle I guess…

  • Reply
    Nicola Boschetti
    March 12, 2020 at 1:20 am

    Hi everyone, have you ever heard of this service?

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