What Artists Should Know About Kashie

Kashie is an online platform that generates quick and dirty lyric video edits for TikTok, Instagram Reels, and YouTube Shorts.

With a $20 pro subscription, you can generate 60 videos per month, and it only takes a few minutes.

Making videos in Kashie

You start by uploading an audio file. You can trim the song in their editor, but I prefer to prepare the clip beforehand in a dedicated audio editor. I’ll typically make it just under 20 seconds with a couple seconds of fade at the end.

Then you paste the lyrics and sync the timing by holding the space bar for each word. It’s like syncing lyrics on DistroKid, except the stakes are much lower since it’s only 20 seconds.

I can’t tell you how many times I’ve messed up on DistroKid at the very last line of a 4-minute song!

To make things easier and somewhat grotesque, you can sync at half or quarter time. They also offer AI transcription, but if you want something done right…

Now we’re ready to make some videos!

All you have to do is pick a style and click “Generate video.” There are over 50 choices including Dark Fantasy Anime, House of Horrors, and Singing Cats.

You can also update the lyric style…

But I’m sticking with BRAT because I’m team Charli. Somewhere my kids are cringing.

Each style contains multiple clips, assigned to your video at random.

If you don’t like the clip it chose, you can click the little refresh icon to re-roll as many times as you’d like.

The clips themselves are great, but I do wish they were all formatted to fit the aspect ratio. It seems like maybe half of them have black bars at the top and bottom. Jumping between aspect ratios every few seconds feels less than ideal to me.

Granted, you can just keep re-rolling each clip to make sure they all match, but that slows things down considerably and somewhat defeats the purpose of the platform.

Click “Generate video,” select another style, and do it again! Your videos will generate in the background and you’ll be notified when they’re ready to download.

All of your videos appear in your library, where you can preview, download, or delete them.

And that’s more or less it! Simple enough, eh?

Here’s one I just made, the second one in the screenshot above.

Kashie videos as Meta ads

I tried using Kashie videos as ads in several Meta ad campaigns promoting my new album.

For the most part, they underperformed my tried and true formats (the Classic and Cover ads below), with one exception:

In this case, Meta gravitated towards the Kashie ad despite the relatively high cost per conversion. But when I put the winning ads from my individual song campaigns into one big album campaign, the Kashie ads got left in the dust.

That said, if I’d kept this particular campaign going, the cost could’ve come down. There’s no harm in throwing a few Kashie videos into an ad set to test it!

Kashie videos on TikTok, Instagram Reels, and YouTube Shorts

I’ve been running a little experiment since mid-October to roughly coincide with my album release.

I created new accounts on TikTok and Instagram with branding to match our co-op playlist. Before posting on TikTok, I watched some synthpop-related content to teach the algorithm who to share my posts with, because apparently that’s how it’s done. It’s not about who you follow, but what you consume.

Every day I post one Kashie video to each platform. After a week or so, I added YouTube to the mix, since the videos are published as Shorts and don’t clutter my channel page like they would my TikTok or Instagram profiles.

Though now that I think about it, I suppose I could also post them as stories on my main profiles. Anyway…

None have gone viral, but some certainly do better than others (click to enlarge):

Remember that I’m just shouting into the void here! I haven’t spent any time engaging with others or doing anything to promote my profile.

Has it been worth the hassle for 1.6K views? Not really, but it’s not that much of a hassle, and something could pop off at any time.

Things aren’t much better on Instagram:

So roughly the same. If I just wanted views, I can get them on YouTube for less than a penny.

Speaking of YouTube… (again, click to enlarge)

My Kashie videos are routinely getting over 1K views and 40 likes. Unfortunately I don’t know of a way to get full analytics data on just my Kashie videos.

Is that great for a channel with 29K subscribers? Probably not, but I can post to all three platforms in 10 minutes. Agentic AI isn’t quite up to the task yet, but I’m sure it will be soon!

For now, I’ll keep going, since I’ve got 32 videos left to share after exhausting my 60 video limit on Kashie. Perhaps I’ll discover that certain songs or styles work better than others, which could potentially inform another round of videos.

Normally I’d have a referral link for you, ideally with a discount. I’ve sent multiple tickets to support, DM’d on Instagram, and sent emails to multiple addresses and have yet to get a response. So if you run into an issue, you’re probably on your own!

Have you tried Kashie? Maybe a similar service or AI-based approach to content generation? Let us know in the comments!