{"id":6175,"date":"2020-08-10T08:46:33","date_gmt":"2020-08-10T15:46:33","guid":{"rendered":"http:\/\/passivepromotion.com\/?p=6175"},"modified":"2022-01-30T14:36:17","modified_gmt":"2022-01-30T22:36:17","slug":"how-i-promoted-my-free-cd-offer","status":"publish","type":"post","link":"https:\/\/passivepromotion.com\/how-i-promoted-my-free-cd-offer\/","title":{"rendered":"How I Promoted My Free CD Offer"},"content":{"rendered":"\n

In my last installment, I detailed the mechanics of my free + s\/h funnel. If “free + s\/h funnel” is gibberish to you, you can get yourself up to speed here<\/a>.<\/p>\n\n\n\n

When I started, I had eight titles available on CD. Now I’m down to five, with less than 20 copies of the two I’d been offering for free.<\/p>\n\n\n\n

I’m confident those will sell out on their own, so I shut down the offer a couple of days ago.<\/p>\n\n\n\n

Free CD Offer Final Results<\/h2>\n\n\n\n

Over the course of three months, I sold 1500 CDs and made $5353 before ad spend (click to enlarge).<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Here’s the breakdown by product:<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

And how much revenue each of those products generated:<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

As you can see, the “All Color Theory CDs” bundle is the big money-maker. It started at $40 for 8 CDs and dropped $5 as each title sold out, ending at $25 for 5 CDs.<\/p>\n\n\n\n

113 of those 145 bundle sales were upsells. The rest will take a little explaining.<\/p>\n\n\n\n

I promised to break down how I promoted the funnel if you asked, and plenty of you did! Most of the interest revolves around how I set up my Facebook ads, so in the spirit of good storytelling, I’ll save that for last.<\/p>\n\n\n\n

Spreading the Word<\/h2>\n\n\n\n

Let’s start with the obvious. I shared the offer on social media. Where I could post, I posted. Where I could pin that post, I pinned. Where I could update my profile to include a call to action, I updated. That includes:<\/p>\n\n\n\n