{"id":6495,"date":"2020-12-28T10:14:57","date_gmt":"2020-12-28T18:14:57","guid":{"rendered":"http:\/\/passivepromotion.com\/?p=6495"},"modified":"2022-10-07T15:59:24","modified_gmt":"2022-10-07T22:59:24","slug":"selling-cds-to-strangers","status":"publish","type":"post","link":"https:\/\/passivepromotion.com\/selling-cds-to-strangers\/","title":{"rendered":"Selling CDs to Strangers"},"content":{"rendered":"\n

Way back in 2001, my song \u201cPonytail Girl<\/a>\u201d spread like wildfire on Napster, mislabeled as an unreleased Depeche Mode b-side. Turning lemons into lemonade, I used the incident as the basis for a tribute album to the band. It quickly became my top seller, and the initial CD pressing sold out.<\/p>\n\n\n\n

Not wanting to become known as a “knockoff” artist, I held off on a second pressing. Seventeen years and five original albums later, I reissued Color Theory presents Depeche Mode<\/a><\/em><\/strong>, remastered with new artwork and three new tracks.<\/p>\n\n\n\n

There are millions of Depeche Mode fans on Facebook, and I was confident this album would convince many of them to become Color Theory fans. Not one to beat around the bush, I went straight for a full-priced $14 CD sale to total strangers.<\/p>\n\n\n\n

Was it a mistake? Let’s just say I haven’t cracked the code yet.<\/p>\n\n\n\n

My Evolving CD Sales Offer<\/h2>\n\n\n\n

My tech stack consisted of returning champions from my free CD<\/a> and preorder<\/a> offers:\u00a0WordPress<\/a>\u00a0(free) +\u00a0WooCommerce<\/a>\u00a0(free) +\u00a0Elementor<\/a>\u00a0($49\/yr) +\u00a0FunnelKit<\/a>\u00a0($199\/yr).<\/p>\n\n\n\n

I created the following \u201ccheckout\u201d in FunnelKit as my landing page (click to enlarge or see it in action here<\/a>):<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

At the top is a two-minute teaser video I made in ScreenFlow<\/a>:<\/p>\n\n\n\n

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