{"id":6655,"date":"2021-02-17T08:52:35","date_gmt":"2021-02-17T16:52:35","guid":{"rendered":"http:\/\/passivepromotion.com\/?p=6655"},"modified":"2021-12-15T14:09:39","modified_gmt":"2021-12-15T22:09:39","slug":"what-artists-should-know-about-breakr","status":"publish","type":"post","link":"https:\/\/passivepromotion.com\/what-artists-should-know-about-breakr\/","title":{"rendered":"What Artists Should Know About Breakr"},"content":{"rendered":"\n

Until recently, I only dabbled in influencer marketing. It seemed promising but daunting.<\/p>\n\n\n\n

To do it right, I’d need to research influencers across multiple platforms and determine which ones align with my brand.<\/p>\n\n\n\n

Then I’d have to figure out how to reach them. A cold DM? Comment spam?<\/p>\n\n\n\n

Next comes the really awkward part: negotiating a price. Is there a going rate? I don’t want to insult them or waste their time.<\/p>\n\n\n\n

Do I pay first? Half upfront? Who’s to say they won’t take my money and block me, or worse, misrepresent me or my music?<\/p>\n\n\n\n

Breakr<\/a> solves all these problems and more. A friend introduced me to the CEO, who let me test drive the platform with a $1000 influencer campaign on their dime.<\/p>\n\n\n\n

To get the full experience, I also signed on as an influencer, sharing Breakr users’ music with my 2.3M Twitter followers.<\/p>\n\n\n\n

How Breakr Works<\/h2>\n\n\n\n

You can search for campaigns to submit your music to based on platform, price range, date, and a variety of other tags.<\/p>\n\n\n\n

The entire platform can be explained with a single screenshot (click to enlarge):<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

At the moment, most of the action is on TikTok, which is great because I previously had zero presence there.<\/p>\n\n\n\n

When you submit to a campaign, you first have to confirm that your music is already on TikTok.<\/p>\n\n\n\n

In my case it was, but only the first 15 seconds of the song. I reached out to my distributor, who confirmed that 15 seconds was their max. So I hastily submitted it again using DistroKid<\/a> and a one-minute clip was live the very next day!<\/p>\n\n\n\n

You can communicate directly with the influencer every step of the way, to ensure your vision of the campaign aligns with theirs.<\/p>\n\n\n\n

The money is held in escrow until the influencer submits proof of delivery and the Breakr team confirms it. Campaigns all use the hashtag #MusicBreakr<\/a> plus a hashtag specific to the campaign.<\/p>\n\n\n\n

Many TikTok influencers also share their videos as Instagram Stories or Reels at no extra cost.<\/p>\n\n\n\n

My Breakr Results<\/h2>\n\n\n\n

Seven TikTok influencers created content using my recent single \u201cMages<\/a>\u201d in a wide range of contexts.<\/p>\n\n\n\n

Here are two examples:<\/p>\n\n\n\n

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@mery_badaliann<\/a>

@colortheory #ColorTheoryMages<\/a> #MusicBreakr<\/a> #MusicBreakrAd<\/a> #art<\/a> #draw<\/a><\/p> \u266c Mages – Color Theory<\/a> <\/section> <\/blockquote>