free + s\/h funnel<\/a>, but growing my Spotify audience is addictive.<\/p>\n\n\n\nLet’s start with the obvious. Tens of thousands of people are hearing my music every month on Spotify. That’s too many for my brain to keep track of. It’s literally mind-blowing!<\/p>\n\n\n\n
It’s also incredibly gratifying. That’s the whole point of making music, right? For people to hear it.<\/p>\n\n\n\n
To the listening public, an artist’s monthly listener count is the primary measure of their success. If it’s too low, many won’t listen in the first place.<\/p>\n\n\n\n
I don’t know who these Spotify listeners are and I have no way to reach them, yet I can watch my listener count on my phone in real-time.<\/p>\n\n\n\n
I don’t know if Spotify gamified their artist platform intentionally, but it sure feels like it!<\/strong><\/p>\n\n\n\nAnd so, against my better judgment, I persist in the Spotify ads game. I’ll continue to report my results so that you can do the same.<\/p>\n\n\n\n
What’s working for you? Anything you’d like me to test? Let’s strategize in the comments!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"I’ve written about Facebook and Instagram ads for Spotify many times, like here, here, and this one from April of 2018 where I noted that I’d spent $5888.35 on Facebook ads to date. Three years later, it’s $20,614.84. While there are still useful angles to explore in those older articles, this post supersedes them. Not…<\/p>\n","protected":false},"author":20,"featured_media":7155,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[7],"tags":[46],"_links":{"self":[{"href":"https:\/\/passivepromotion.com\/wp-json\/wp\/v2\/posts\/7151"}],"collection":[{"href":"https:\/\/passivepromotion.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/passivepromotion.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/passivepromotion.com\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/passivepromotion.com\/wp-json\/wp\/v2\/comments?post=7151"}],"version-history":[{"count":0,"href":"https:\/\/passivepromotion.com\/wp-json\/wp\/v2\/posts\/7151\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/passivepromotion.com\/wp-json\/wp\/v2\/media\/7155"}],"wp:attachment":[{"href":"https:\/\/passivepromotion.com\/wp-json\/wp\/v2\/media?parent=7151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/passivepromotion.com\/wp-json\/wp\/v2\/categories?post=7151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/passivepromotion.com\/wp-json\/wp\/v2\/tags?post=7151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}