{"id":7151,"date":"2021-03-22T09:40:23","date_gmt":"2021-03-22T16:40:23","guid":{"rendered":"https:\/\/passivepromotion.com\/?p=7151"},"modified":"2022-01-30T14:35:36","modified_gmt":"2022-01-30T22:35:36","slug":"facebook-spotify-ads-best-practices","status":"publish","type":"post","link":"https:\/\/passivepromotion.com\/facebook-spotify-ads-best-practices\/","title":{"rendered":"Facebook Ads for Spotify Best Practices"},"content":{"rendered":"\n

I’ve written about Facebook and Instagram ads for Spotify many times, like here<\/a>, here<\/a>, and this one<\/a> from April of 2018 where I noted that I’d spent $5888.35 on Facebook ads to date.<\/p>\n\n\n\n

Three years later, it’s $20,614.84.<\/strong><\/p>\n\n\n\n

While there are still useful angles to explore in those older articles, this post supersedes them. Not because they were necessarily wrong, but because the platform and practices have evolved.<\/p>\n\n\n\n

For example, Instagram Stories was far and away the best ad placement for music two years ago. Viewers tend to be receptive to exploring new music, and have their sound on.<\/p>\n\n\n\n

The problem is, most musicians know that by now. The resulting competition has driven ad costs up. Lately I’ve gotten cheaper followers through feed ads. <\/p>\n\n\n\n

My Spotify following in March 2021<\/h2>\n\n\n\n

I’m spending $20 a day on Facebook ads, split between promoting my artist profile<\/a> and my synthwave playlist<\/a>. <\/p>\n\n\n\n

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