{"id":7807,"date":"2022-02-15T10:52:18","date_gmt":"2022-02-15T18:52:18","guid":{"rendered":"https:\/\/passivepromotion.com\/?p=7807"},"modified":"2022-02-15T10:52:20","modified_gmt":"2022-02-15T18:52:20","slug":"spotify-countries","status":"publish","type":"post","link":"https:\/\/passivepromotion.com\/spotify-countries\/","title":{"rendered":"How to Choose Which Spotify Countries to Advertise To"},"content":{"rendered":"\n
In our last installment, I detailed a process to evenly distribute your Facebook and Instagram advertising budget<\/a> across Spotify countries by splitting them into tiers.<\/p>\n\n\n\n But what if you’d rather focus on only the countries most receptive to your music?<\/strong><\/p>\n\n\n\n I had an idea to do just that, and so far it’s worked out pretty well!<\/p>\n\n\n\n I haven’t heard or read about this approach anywhere else, and it’s quite possible that someone will expose a logical flaw in my reasoning, forcing me to delete this post out of sheer embarrassment.<\/p>\n\n\n\n Until that time, I’m willing to share my thought process and procedure. Here goes!<\/p>\n\n\n\n To determine which countries are most receptive to my music, there are plenty of places I could look.<\/p>\n\n\n\n I could aggregate my sales data from my website and Bandcamp.<\/p>\n\n\n\n I could look at clickthrough ratios on Facebook Ads, or Google Ads, or compare both.<\/p>\n\n\n\n Or I could look in the most obvious place, Spotify for Artists<\/a>. Remember, we’re not looking for buyers or clickers – we’re looking for streamers.<\/p>\n\n\n\n Problem is, my data is hopelessly skewed towards the biggest playlists my music is on. Just because a playlist has a big following in France doesn’t mean the people there like my music.<\/p>\n\n\n\n What if I isolated my search to tracks that aren’t on any big playlists?<\/p>\n\n\n\n I promoted \u201cJuggernaut<\/a>\u201d with ads for many months, directing both to my artist profile and my Vocal Synthwave Retrowave<\/a> playlist.<\/p>\n\n\n\n I didn’t mention the artist or song title in the playlist ads, so people would often Shazam it:<\/p>\n\n\n\nData mining for fun and profit<\/h2>\n\n\n\n
Exhibit A: \u201cJuggernaut\u201d<\/h2>\n\n\n\n