Vocal Synthwave Retrowave<\/a> playlist for better organic growth.<\/p>\n\n\n\nHe told me that my playlist is ranked #25 in the US for the keywords \u201csynthwave retrowave.\u201d Worse, the top-ranked playlist only gets around 10-20 daily followers.<\/p>\n\n\n\n
Once a playlist is ranked as the top search result, it usually stays that way, because traffic is a major ranking factor. If I were closer to the top spot, I could double down on advertising to increase my traffic and potentially overcome the leader.<\/p>\n\n\n\n
Changing the name probably wouldn’t help. According to Janik, Spotify doesn’t favor playlists that flip their titles to capitalize on search traffic.<\/p>\n\n\n\n
So much for that idea!<\/p>\n\n\n\n
The beauty of SEO playlists is that real listeners actively seek them out, by definition.<\/strong><\/p>\n\n\n\nTo the degree that your music fits the playlist, you’ll get organic streams from a self-selected audience.<\/p>\n\n\n\n
It’s totally safe. Where we’re going, we don’t need bots.<\/p>\n\n\n\n
My Moonstrive Media Spotify Campaign<\/h2>\n\n\n\n
Moonstrive offers a variety of Spotify SEO playlist campaigns, with pricing based on follower reach. In other words, the price scales with the sum total of followers of the playlists your music is added to.<\/p>\n\n\n\n
That struck me as an odd choice. I’ve seen plenty of high-follower playlists that are virtually dead, and low-follower playlists that produce impressive stream counts as they grow.<\/p>\n\n\n\n
Janik explained that with their playlists at least, streams roughly scale with follower count. And even if they don’t, the team monitors campaign performance on the backend and makes adjustments as needed.<\/p>\n\n\n\n
They can’t guarantee streams without violating Spotify’s terms of service. The pricing has to be based on something<\/em>.<\/p>\n\n\n\nThe performance of the campaign also depends on the degree of targeting the client requests. Catch-all \u201ctop hits\u201d playlists generate more streams than smaller, more niche playlists.<\/p>\n\n\n\n
A high degree of targeting isn’t always possible. Moonstrive determines what audiences are looking for and delivers it. If there isn’t already decent search volume for what you’re offering, they’re unlikely to have a playlist for it.<\/p>\n\n\n\n
Janik offered me a promo code for a 4-week, 250K reach campaign, currently priced at $339, for the purpose of this review.<\/strong><\/p>\n\n\n\nI chose my song \u201cTrick of the Light\u201d because it performed well on SubmitHub and doesn’t clearly belong to any one genre:<\/p>\n\n\n\n