you<\/em> bother with Marquee?<\/strong><\/p>\n\n\n\nIf you can still customize your audience, absolutely.<\/p>\n\n\n\n
If not, you can always test a $100 budget on Marquee and\/or Showcase, and compare that to your cost per conversion with Meta ads.<\/p>\n\n\n\n
But it’s not an apples-to-apples comparison. With Meta ads, you’ll also get streams on other platforms, Shazams, followers, engagements on your posts, and the ability to actually retarget.<\/p>\n\n\n\n
That said, some people never click on Facebook or Instagram ads, but will happily click on what appears to be a recommendation from Spotify from within the app.<\/p>\n\n\n\n
Personally, I think I’ll reserve Marquee and Showcase for albums, where I always get the best results.<\/p>\n\n\n\n
Are you using Marquee? Showcase? Meta Ads? Share your thoughts and strategies in the comments!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"When Spotify launched Marquee two years ago, I was positively giddy. My first post on the subject proclaimed that it was even better than Meta ads. Finally I had a way to reconnect with my listeners on Spotify, or at least those deemed part of my \u201creachable audience.\u201d That reachable audience quickly climbed from 2.1K…<\/p>\n","protected":false},"author":20,"featured_media":9710,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/passivepromotion.com\/wp-json\/wp\/v2\/posts\/9708"}],"collection":[{"href":"https:\/\/passivepromotion.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/passivepromotion.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/passivepromotion.com\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/passivepromotion.com\/wp-json\/wp\/v2\/comments?post=9708"}],"version-history":[{"count":53,"href":"https:\/\/passivepromotion.com\/wp-json\/wp\/v2\/posts\/9708\/revisions"}],"predecessor-version":[{"id":9793,"href":"https:\/\/passivepromotion.com\/wp-json\/wp\/v2\/posts\/9708\/revisions\/9793"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/passivepromotion.com\/wp-json\/wp\/v2\/media\/9710"}],"wp:attachment":[{"href":"https:\/\/passivepromotion.com\/wp-json\/wp\/v2\/media?parent=9708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/passivepromotion.com\/wp-json\/wp\/v2\/categories?post=9708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/passivepromotion.com\/wp-json\/wp\/v2\/tags?post=9708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}