YouTube Promotion

My Drooble YouTube Promotion Results

Your new music video cost $2000 to make. One week after its YouTube premiere, it has 134 views.

What to do?

You could share the link on your socials for the seventh time, at the risk of annoying your friends and family. But even if they click through, the lack of social proof is unconvincing. Why should they bother watching when no one else will?

You could Google “YouTube promotion” and wade through the morass of bot-powered scams that promise traffic from real people (who coincidentally all happen to be located in India and Colombia).

No, you want to promote your video the *right* way, the way the major labels do it: Google Ads.

There’s only one problem. You thought Facebook Ads Manager was complicated? Wait until you try Google Ads!

I’ve been messing with it for years now, and have made some costly mistakes. I’ve spent hours on the phone with support agents who couldn’t explain how targeting works, or why my ads weren’t showing because my targeting selections were cancelling each other out. I’ve watched more than my fair share of 45-minute tutorial videos on YouTube that don’t quite apply to what I’m trying to accomplish as a musician.

Fortunately there’s a shortcut: Drooble YouTube Promotion. They’ll promote your video safely and effectively using Google Ads, and email you a no-nonsense summary of the results you care about.

You may be wondering, do I need to give them my Google login details? Nope!

For better or worse, you can promote any video you want from any Google Ads account. I just created an ad for a friend’s video to test it out.

So theoretically, one could throw money at their preferred presidential candidate’s videos! What could go wrong?

YouTube Promotion Order Process

Setting up your campaign is quick and painless. First, copy/paste the URL of your video:

I chose the catchiest song from my latest release, a synthwave concept album about superstitions, inspired by early Cure records.

It’s got a great thumbnail — thank you Canva (affiliate link) — but beyond that, it isn’t an optimal choice. Here’s why:

Drooble YouTube Promotion uses the skippable in-stream ads format. Ads play before, during, or after other videos. The viewer can skip it after the first 5 seconds, and the advertiser is only charged if they interact with the ad or stick around for more than 30 seconds.

Ideally you want a video that:

  1. Starts right away (mine fades in)
  2. Does something to catch the viewer’s attention (as opposed to my static cover art)
  3. Lets the viewer know who and what they’re watching (they’re expecting an ad, not a song)

But hey, you go with what you got. And so I did.

Drooble step 2

Next up, you name a few similar artists and choose what locations to target. Simple enough.

Drooble step 3

Finally, you select a package. Add two zeros to the dollar amount, and that’s about how many views you can expect.

Drooble gave me a promo code to test out the $25 package, and I was off to the races!

My YouTube Promotion Results

A week and a half later, I received an email with my results:

Views Before Campaign: 26,066
Views After Campaign: 29,238
Likes Before Campaign: 274
Likes After Campaign: 285
Subscribers Before Campaign: 10.5K
Subscribers After Campaign: 10.7K

My initial thought was, wait… that’s it? I asked if they had a control panel or something that I could log into, so I could see all the data.

It turns out they don’t, since they’re running the ads manually. Eventually they hope to automate the process, but there’s no telling when that might be. It all depends on what Google does with their API.

According to Drooble, most people are happy with the level of detail they provide. Artists typically use the service to launch a new video, so the results are rather obvious.

At my request, they provided me the start and end dates of my campaign, plus a few key data points:

Impressions: 4,412 / Views: 3,011 / View rate: 68.25%.

Less than a penny per view! Contrast that with my last skippable in-stream ads experiment:

Impressions: 4,474 / Views: 1,533 / View rate: 34.26%

I paid $62 for 1533 views with my own targeting ($0.04 CPV), versus $25 for 3011 views through Drooble ($0.01 CPV).

Of course I can dig deeper into the data, and verify my results, through YouTube Studio:

3157 views, 95.8% of which came from YouTube advertising = 3024 views vs. 3011 reported. Check.

30.9% of ad viewers made it through the entire song and/or were taking a bathroom break.

The views did indeed come from the three countries I selected. I’m guessing the algorithm favored the UK because view duration was slightly higher, or the cost per impression was lower, or both.

The like count checks out, but as you may have noticed in the screenshot above, the campaign only garnered two new subscribers. I’m not convinced that in-stream ads are the best way to grow a channel.

If there’s any other data from YouTube Studio you’d like me to share, let me know in the comments!

My Drooble YouTube Promotion Conclusions

It should come as no surprise that I highly recommend Drooble YouTube Promotion.

If you’d like to give it a shot, you can save 10% and support the site by using discount code COLORTHEORY here.

That said, it’s not the be-all and end-all of YouTube promotion. To maximize your growth on the platform, you’ll need to hunker down and learn the ads interface, and experiment with different ad formats and targeting.

But to jumpstart a video launch, or to give all your videos a sprinkle of social proof, Drooble YouTube Promotion is the most cost-effective option that I know of.

Have you tried Drooble YouTube Promotion, or any other YouTube promotion service? Share your results in the comments!

Like it? Share it!

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on reddit
Reddit
Share on email
Email
Brian Hazard

Brian Hazard

Catch more of my promotional escapades in my How I’m Promoting My Music This Month email newsletter.

Subscribe

27 Responses

  1. I must say… that might be worth a try. Good experiment, Brian. I’ll report back. One quick question… can you tell whether there’s bot activity in the numbers? Just curious.

    1. Those numbers are reported by Google Ads and by YouTube Studio. Unless there’s some hole in my reasoning, which is possible considering how scatterbrained I’ve been in light of current events, Google shouldn’t be utilizing bot traffic on its own platform.

  2. Two questions:

    1) Are they using in-stream ads (the ones that play automatically before you watch a video and can be skipped after 5 seconds) or discovery ads (the ones that you get recommended on the right column or at the search results)?

    2) Have you noticed the average watch time of their campaign? If so can you share the %watch time with us?

    Thanks 🙂

    1. Not a problem! Those are good questions.

      To recap for those scrolling the comments, they are in-stream ads. 30.9% of viewers made it through the entire video. Average watch time was 2:58 for a 4:36 song.

  3. On your recommendation I used them. $100 ad.
    Results:
    Views Before Campaign: 7,957
    Views After Campaign: 13,072
    Likes Before Campaign: 264
    Likes After Campaign: 275
    Subscribers Before Campaign: 7.16K
    Subscribers After Campaign: 7.57К

    Views – seems good but not sure how valuable those views are.
    Likes – only 11 likes. This is probably the most telling indicator that the campaign was mediocre, or… they didn’t like my video or song LOL
    Subscribers – huge bump, but this is more likely to be a result of a shoutout I was given by a huge artist on Youtube over the last week.

    The overall experience is just as opaque as it wouldve been doing it myself, but it was a much easier experience using Drooble

    1. This is great Martin! Thanks so much for sharing your results.

      It’s interesting that the view count doesn’t quite scale with budget. I suspect that’s because a higher budget allows for higher max CPV bidding, allowing you to reach a more expensive audience.

      That was quite a shoutout! I agree that there’s no way you got that many subscribers from in-stream ads.

      I suspect the ad format explains the dearth of likes as well. Viewers are too chill and/or lazy to bother skipping the ad, much less interact.

    2. Do they not provide any kind of data transparency via the API that breaks down the exact cost data by country, engagement, etc.? You should be getting all kinds of information from the API of the ads account running these campaigns.

      Also, the like ratio is about 80% lower than what typical YouTube like ratios should be via ads as well.

      The CPV is about 20x higher than the floor prices atm (covid) within tier 2 country clusters, though with only tier 1, 2 cents CPV is probably about right. I would prefer they mix 50/50 though so you would have gotten substantially more volume for the same price while maintaining targeting to the genre/large fan bases.

    3. I was expecting more detail as well. In fact, I didn’t think the campaign was over at first until I followed up to ask if I was going to get some kind of “official” report. They’re working on it, but at the same time, they mentioned that the level of detail provided was sufficient for most artists – that maybe the simplicity was a feature, not a bug.

      Honestly, I’m surprised to get any likes from an in-stream ad. And good call on the 50/50 mix, though I guess that was my fault since I selected the countries.

  4. Quick question – if the Drooble ads are only using skippable in-stream ads format, how are they getting likes and subscribers as that seems to be the difficulty with skippable in-stream ads, viewers can’t comment or like unless they click through to the video page, which viewers almost never do because there is no need for it as they can watch the video in-stream, what do you reckon?

    1. That’s exactly right! Viewers have to go out of their way to interact with your content, and therefore, few do.

      Still, if someone really likes your song, and the artist name is obvious, they may look you up on Spotify or search for you later.

      Or you can get really ninja with it and use Google Ads to retarget those viewers later in a different format.

  5. We did the $50 promotion, got a bit over 4,000 views, maybe 20 likes, a couple of nice comments… it was fine, really. No complaints. I would do this again – probably ramp it up to $100 and do it in conjunction with a “proper” release (this video/song dropped months ago). It’s not gonna change the world, but… not bad, really.

  6. Doing Drooble YouTube promotion right now (after reading your article!) and so far have hundreds of views and no new likes or subscribers. It is very easy to get discouraged with advertising music because the first question I find myself asking is “Why don’t people like my content…?” However it helps to remember that I personally watch tons of YouTube content and never click “Like” and rarely subscribe just because I guess I don’t…and I love a lot of the stuff that I watch on YouTube. Furthermore I’ve noticed that bands with four hundred thousand views will have only 4,000 likes which is almost like one like for every thousand or something…but you know I’m terrible at math so please feel free to correct me. Anyway my point is that maybe I should not get discouraged!!

    1. Definitely not! Keep in mind none of these people volunteered to hear your music. There are lots of potential reasons they made it through the video, from distraction to laziness to genuine interest. In any case, they’re in “lean back” mode!

  7. One thing I’ve noticed with my Drooble promotion is that almost 90% of the views come from either India (46.6%) or Mexico (35.7%) which is strange because I did not target those countries at all. I targeted Europe, Canada, Japan and the US. 10% is from the US. I have about 700 views so far. Any thoughts?

  8. Great article once again Brian! Quick question… would you recommend the service for someone who is on the train of making “Type Beat” videos to gain traction and lead artists to their best website. I’m in a little tango of two worlds wondering what to experiment with first, my solo music or production tracks I’m pitching out.

    1. Because of the lean-back nature of in-stream ads, I don’t think they’re ideal for a traffic campaign. I see them used more for brand awareness. Well, I suppose if your video is a genuine ad with a strong hook in the first five seconds, it could work! But ultimately you’re going to want to have more control over your campaigns if you’re in it for the long haul.

  9. I wrote them and they just got back to me and it was exactly what you said…someone accidentally put in the targeting information for another campaign in mine. So they have fixed it and increased my budget. Really glad they got back to me. I was feeling really crappy about the whole thing and now I feel much better. I will let you know how it all comes out.

  10. I registered at Drooble a week ago and just saw this post of yours. I was about to try the YT service but stopped at: “Who do you sound like”? Hummmm, i don’t have the slight idea hahahahahahaha
    I contacted support, we’ll see what they come up with lol!

  11. My promotion ended and I got about 3,700 views…a huge amount of them from India and Mexico (lolololol). After they fixed the campaign the most views came from Germany and my audience was very much male. I got about 150 watch hours but absolutely nil engagement…no likes or subscribes. I’m pretty sure the video does not resonate with people and I think that what Indeprenuer says is totally true…that the live performance videos work far far far better. My video I think is just too arty and I think most people are probably like??? So I don’t know that it was even worth making but I guess I got a lot of good practice editing. I spent an obnoxious amount of time on the fershlugginer thing and I guess it’s a learning experience certainly. Overall I’d agree that Drooble YouTube promotion works very well but in future I will not invest much time in making these types of videos.

    1. The Fan Finder Method is certainly a better approach to building an audience! Sorry to hear you didn’t get better engagement. Maybe it’s at least worth testing future videos on Facebook first where you can get some feedback and guidance.

Share Your Thoughts

Brian Hazard is a recording artist with over twenty years of experience promoting eleven Color Theory albums, and head mastering engineer and owner of Resonance Mastering in Huntington Beach, California.

His Passive Promotion blog emphasizes “set it and forget it” methods of music promotion.

All Posts

How I'm Promoting My Music This Month

Get promotion tips by email at the end of every month.