2013 was a slow year for Passive Promotion, because I was too busy with this, this, and this to write. For the most part, I focused on creation rather than promotion. Next year I’ll have two EPs and a…
Browsing Category
Opinion
Lady Gaga shot to the top of the sales charts upon the release of her last album, in part because it was deeply discounted on Amazon. Radiohead pioneered the “pay what you want” approach, with most downloaders opting to…
Let’s be honest. You don’t need the money. Anyone can make a record for next to nothing these days. Almost any other hobby is more expensive: photography, mountain biking, even video gaming. When a teenager singing into a webcam…
After 45 hours of work over six weeks, my song is one of the 118 approved to be in the RBN Store when it launches. My last article laid out what it takes to get your song in the…
A few weeks ago, Kevin English of eleetmusic got me in to the closed beta of Rock Band Network, which provides the necessary tools to get your songs into the game. When it launches, the RBN Store will sell those songs…
I promote to establish and nurture a genuine relationship with my fans. I measure my success by the number of subscribers to my mailing list. Notice I said mailing list, not Twitter followers or MySpace “friends.” I’m talking about…
If I had $5,000 to spend on music promotion, I certainly wouldn’t waste it on any of the following: Ads. It’s easy to get “dazzled by the numbers” when given the opportunity to reach thousands of people. We think,…
I’m a big fan of the whole “paperless society” thing, as my Kindle will attest to. Going electronic saves time, money, and resources – unless you’re dealing with the US government. Every few years I register a new album…
My last article on Jango sparked spirited discussions on the Just Plain Folks forums, the CD Baby forums, and Music Think Tank. Words like “scam” and “payola” are recklessly thrown about. We need to dispel these unfair and inflammatory…
When I put out my first CD in 1994, you had to be signed to be taken seriously. So I created my own label, 11th Records. I even went so far as to sign another band to my roster.…
The past four weeks have been hectic. Besides the usual holiday stuff, I suffered through numerous blue screens of death and my first trojan virus, eventually leading to the purchase of a new DAW from PC Audio Labs. I…