As of today, I’ve spent $5888.35 on Facebook ads. Does that make me an expert? No way!
Promoting music on Facebook, and Instagram through Facebook Ads, is a bottomless and constantly changing topic.
Where do I even start? How do I know the advice I give today will apply tomorrow?
I don’t, but I’ll share what I’ve done, and try to encapsulate my experience into actionable evergreen nuggets as best I can.
Most Facebook ads guides essentially just tell you to try different things and see what works. Keep testing, they say! Instead of giving you specific strategies, they teach you how to conduct your own experiments, because what works for them might not work for you.
While I acknowledge the wisdom in that approach, most of us don’t have that kind of time. Instead, I’m just going to tell you what to do!