How I Promoted My New Album

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    In a recent How I’m Promoting My Music This Month email newsletter (subscribe here), I mentioned that I was working through a long to-do list to promote my new album. Several subscribers emailed to ask for a copy of that list. It’s full of abbreviations, acronyms, and other indecipherables, so I figured I’d break it down here.

    The items are mostly specific to my situation, and as such, this isn’t intended as a how-to guide. Instead, think of it as a brainstorming session. You’re likely to find at least one or two new weapons to add to your arsenal.

    Keep in mind that I started promoting about two weeks before release, with no aspirations of mainstream press coverage. This is more of a “get my shit together” list than a legit campaign.

    Have your expectations been sufficiently lowered? Alright, let’s get started…

    Optimize Bandcamp tags. I surveyed similar releases and put together a list of tags that accurately describe my music, that also match the genre names in Discover. For example, “synth pop” is a subgenre of Pop, and “synthwave” is a subgenre of Electronic. Why there’s a space in one but not in the other is beyond me.

    Send teaser email with artwork. Sam Todhunter, art director at NewRetroWave, designed the cover art. He’s well known in the synthwave scene, and many of the outlets I promoted to are familiar with his work. As soon as I received the final artwork, I sent out individual emails to about 30 YouTube channels, blogs, and radio shows to show off Sam’s latest and to let them know the album was coming their way soon.

    Ask about vinyl on Facebook. I’ve never pressed vinyl and I’d really like to, but I didn’t know where to start, so I joined the Synthwave Vinyl Collectors group on Facebook and asked for their advice.

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