Perhaps you don’t sell too many albums on iTunes, or have that many SoundCloud plays or YouTube views. But maybe, just maybe, your music is really popular in some far off corner of the digital universe you never even knew about, and all that “exposure” you’ve racked up over the years is paying off behind the scenes.
Next Big Sound provides detailed online music analytics to measure the growth of bands on streaming services and social networks. It doesn’t cover everything, but it casts a wide enough net to shatter an artist’s dreams with cold, hard data. I know it did mine! <sniff>
Cidney at NBS agreed to give me an artist credit for one month so that I could write this article, way back in April. Hopefully she’ll forget to downgrade my account.
Drag-and-drop online mastering is here, and it’s free to try. LANDR provides unlimited 192 kbps mp3 masters of your tracks in seconds.
If you like what you hear, you can pay for uncompressed 16-bit .wav masters. Pricing is very reasonable at $9 for four or $19 for unlimited masters per month. Paid users also get to select the “intensity” of the mastering: low, medium (the default), or high.
Their algorithms were refined over eight years of university research, and they even have a resident astrophysicist. An astrophysicist!
Guess this mastering engineer is out of a job, right?
Allison Lukin of Market Like a Rock Star is a music journalism pro who has interviewed artists like Maroon 5, Jason Mraz, and now, little ol’ me. While most interviews you read online are the product of an email exchange, she interviewed me by phone for a more candid and casual conversation.
ArtistLink started as an extension of the Topspin Media platform, so that non-Topspin users could add content to the MTV Artists site. It’s well on its way to becoming the control panel for the music industry.
I encourage any artist with a release on Spotify to sign up for ArtistLink. All essential functionality is free.
As of this writing, ArtistLink is basically four services rolled up into one. I’ll go over each, starting with the coolest.
If you take a look at my Spotify profile on the desktop app or web player, you’ll see I’m selling stuff! Right there on Spotify! For free! Spotify doesn’t take a cut.
Even better, I’m selling from my own site!
You can add up to three promotions, directing each to the URL of your choice. For now, they only appear on the desktop app and web player – not the mobile apps.
2013 was a slow year for Passive Promotion, because I was too busy with this, this, and this to write. For the most part, I focused on creation rather than promotion. Next year I’ll have two EPs and a full-length Color Theory album to promote, and you can bet I’ll be sharing my methods and results with you here.
While I didn’t write too much over the past year, I did read a whole lot! Here are my top 10 music promotion posts of 2013, in reverse chronological order, based on how useful I found them for my particular needs and circumstances:
I had the pleasure of working with Matthew Myers on the soon-to-be-released Just Dance Kids 3 video game. As I got to know him and his music, I was blown away by the response to his highly targeted YouTube videos. This recent comment from darksilver1200 sums it up perfectly:
“I feel sorry for all NON-otaku fans. They just don’t understand what it means to love anime and gaming with every fiber of your entire being and soul. I on the other hand, am a full blood otaku through and through. I love all anime, games, and others of this sort. LeetStreet boys, actually, if you listen to the lyrics of the song, have meaning deep down in the otaku heart.”
I’m a gamer and anime fan myself, yet half of the references are over my head! I asked Matt if he would be so kind as to explain how he pulls this stuff off, and the result is this guest post. -Brian.
Making music videos has changed my life. In 2007, I wrote a catchy song about my love of anime and video game fandom. I hired a freelance animator and the music video we created for “Yuri The Only One” was a runaway hit in 2008. It has since garnered over 1.5 million YouTube views, been played at festivals worldwide, enabled my band to headline events across North America as a musical guest, sold out of an album print run, and generated tens of thousands of digital sales.
I’m long overdue for a music promotion post, but even more overdue for a new Color Theory release! Once I wrap up my next EP, I’ll turn my focus back to promotion, and of course share my efforts and results.
In the meantime, I’d like to address a common concern for Ableton Live users: how do I comp vocals?
As a mastering engineer, I talk with lots of musicians about which DAWs they use for what. Everybody who uses Live loves it, but they usually record and assemble (“comp”) vocals in Logic or Cubase, export the comped vocals as .wav or AIFF files, and import those files into Live.
While I also prefer to work on vocals in a separate project, I do it all in Live. Here’s how:
1. Create a new project. Set the BPM and drag your cue mix (what you’ll sing over) into the arrangement window at bar 1. Because I record vocals with closed headphones, which overemphasize low frequencies, I insert a low cut on the cue mix. Not only does it protect my hearing, but it focuses my pitch. An improperly tuned kick drum can throw off your tonal center.