I had the pleasure of working with Matthew Myers on the soon-to-be-released Just Dance Kids 3 video game. As I got to know him and his music, I was blown away by the response to his highly targeted YouTube videos. This recent comment from darksilver1200 sums it up perfectly:
“I feel sorry for all NON-otaku fans. They just don’t understand what it means to love anime and gaming with every fiber of your entire being and soul. I on the other hand, am a full blood otaku through and through. I love all anime, games, and others of this sort. LeetStreet boys, actually, if you listen to the lyrics of the song, have meaning deep down in the otaku heart.”
I’m a gamer and anime fan myself, yet half of the references are over my head! I asked Matt if he would be so kind as to explain how he pulls this stuff off, and the result is this guest post. -Brian.
Making music videos has changed my life. In 2007, I wrote a catchy song about my love of anime and video game fandom. I hired a freelance animator and the music video we created for “Yuri The Only One” was a runaway hit in 2008. It has since garnered over 1.5 million YouTube views, been played at festivals worldwide, enabled my band to headline events across North America as a musical guest, sold out of an album print run, and generated tens of thousands of digital sales.