Passive Promotion

The Weekly Batch

by Brian Hazard on March 19, 2013

Like Clockwork

Musicians are expected to be everywhere these days. We’re interacting on social networks, following up on blog comments, keeping our profiles on countless music sites up to date, and checking our stats and analytics with a variety of online tools. It’s enough to make a lifelong indie yearn for a label – one with a marketing department!

Most of these items don’t need to be addressed daily, but they do need to be performed on a regular basis. Tasks that have to be done on a given day, I schedule. Everything else is relegated to The Weekly Batch™ (note: not actually trademarked). I tackle the entire list as a single to-do item on Friday afternoons, when I find it hard to do much of anything else.

Here’s my latest iteration:

1. File Maintenance

  • Archive completed projects to my FTP server
  • Empty my downloads folder
  • Clean out my Dropbox

2. Mailing List

Export new email addresses from Bandcamp, Earbits, Jango (now called Radio Airplay), ReverbNation, and NoiseTrade, and import them to FanBridge.

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YouTube’s Dirty Little Secret

by Brian Hazard on December 13, 2012

Vagex

Ever spotted a terrible video on YouTube with an inconceivably high view count? Of course you have. Would it make you feel better knowing that most of those “views” were completely automated and only lasted 30 seconds with the sound turned off?

Vagex (referral link), a hugely popular YouTube exchange platform, is largely to blame. Credits are so cheap that members sell 2000 views for $5 on eBay and Fiverr and still turn a profit. As countless “buy YouTube views” sites testify, the views are by real people, mostly in the US. Not the sort of people who actually watch the videos, much less pay for music, but they tend to leave that bit out.

If $5 is too rich for your blood, you can earn credits by downloading one of their free viewers and letting it “watch” videos for you in the background.

Firefox Viewer

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Make Space for Tight Bass

October 3, 2012
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The bass and kick are the foundation of your mix, and we want them to utterly dominate the lowest frequencies. I’m going to show you how to use a frequency analyzer to cut excess lows from every track in your mix, leaving clear, tight, punchy bass. Configure SPAN My favorite frequency analyzer is Voxengo SPAN. [...]

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Social Media & Email Management for Musicians

July 12, 2012
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Engaging with fans is fun and rewarding. It can also be an addictive time suck. If you check your email, Facebook, and Twitter first thing in the morning, you’re doing it wrong! Better to start your day creating something worth tweeting about. As a self-confessed productivity junkie, I’ve tried dozens of approaches. This one stuck. [...]

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Next Steps to Music Licensing

June 13, 2012
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I’m excited to bring you a follow-up to one of the most popular articles on this site, by friend and music licensing veteran Helen Austin. -Brian My music career has advanced significantly in the two years since I first wrote about film and TV placement. As more and more licensing opportunities become available to indie artists, I’m often asked for advice. It’s nice to [...]

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What Artists Should Know About Earbits

May 14, 2012
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Earbits is a personalized streaming radio site focused on independents, with no ads or subscription fees. Like Jango, Last.fm, and Grooveshark, they sell airtime packages to artists. At around a penny a play, it’s a relative bargain, especially since they only charge for songs played past the 30 second mark. Put another way, $50 buys [...]

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Brian Hazard Interviewed for M3 Event

April 30, 2012
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M3 Event is a music conference focused on the future of music distribution, to be held in Maastricht, Netherlands on May 30. This series of lectures, talks, workshops, and discussions aims to generate some rational and intelligent debate about where the music industry is heading. My interview with conference organizer Kez Whelen went live this [...]

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7 Steps to Finding a Music Publisher

April 3, 2012
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Back by popular demand, I’m proud to present another guest post by friend and music licensing veteran Helen Austin. -Brian I’ve had songs with several publishers, from large instrumental libraries to publishers promising me Coke ads. I now write exclusively for pigFactory and get songs regularly placed in ads and on TV and movies (click here for [...]

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An Argument Against “Pay What You Want” Pricing

February 28, 2012
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Lady Gaga shot to the top of the sales charts upon the release of her last album, in part because it was deeply discounted on Amazon. Radiohead pioneered the “pay what you want” approach, with most downloaders opting to pay nothing at all. Last week I asked my fans which pricing model they prefer, and received [...]

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What Artists Should Know About Headliner.fm

January 30, 2012
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Headliner.fm is a platform for trading recommendations with other artists on Facebook, Twitter, and MySpace. You “buy” recommendations using a virtual currency called band bucks, which can be purchased outright for real money or earned by recommending other artists. Creating a promotion is deceptively simple. You start by writing the recommendation and adding a link: [...]

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