Musicians are expected to be everywhere these days. We’re interacting on social networks, following up on blog comments, keeping our profiles on countless music sites up to date, and checking our stats and analytics with a variety of online tools. It’s enough to make a lifelong indie yearn for a label – one with a marketing department!
Most of these items don’t need to be addressed daily, but they do need to be performed on a regular basis. Tasks that have to be done on a given day, I schedule. Everything else is relegated to The Weekly Batch™ (note: not actually trademarked). I tackle the entire list as a single to-do item on Friday afternoons, when I find it hard to do much of anything else.
Here’s my latest iteration:
1. File Maintenance
- Archive completed projects to my FTP server
- Empty my downloads folder
- Clean out my Dropbox
2. Mailing List
Export new email addresses from Bandcamp, Earbits, Jango (now called Radio Airplay), ReverbNation, and NoiseTrade, and import them to FanBridge.
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Ever spotted a terrible video on YouTube with an inconceivably high view count? Of course you have. Would it make you feel better knowing that most of those “views” were completely automated and only lasted 30 seconds with the sound turned off?
Vagex (referral link), a hugely popular YouTube exchange platform, is largely to blame. Credits are so cheap that members sell 2000 views for $5 on eBay and Fiverr and still turn a profit. As countless “buy YouTube views” sites testify, the views are by real people, mostly in the US. Not the sort of people who actually watch the videos, much less pay for music, but they tend to leave that bit out.
If $5 is too rich for your blood, you can earn credits by downloading one of their free viewers and letting it “watch” videos for you in the background.
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