Sites & Services

    How to Promote Your Music with Facebook Ads

    Facebook Ads Manager

    As of today, I’ve spent $5888.35 on Facebook ads. Does that make me an expert? No way!

    Promoting music on Facebook, and Instagram through Facebook Ads, is a bottomless and constantly changing topic.

    Where do I even start? How do I know the advice I give today will apply tomorrow?

    I don’t, but I’ll share what I’ve done, and try to encapsulate my experience into actionable evergreen nuggets as best I can.

    Most Facebook ads guides essentially just tell you to try different things and see what works. Keep testing, they say! Instead of giving you specific strategies, they teach you how to conduct your own experiments, because what works for them might not work for you.

    While I acknowledge the wisdom in that approach, most of us don’t have that kind of time. Instead, I’m just going to tell you what to do!

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  • Sites & Services

    Patreon, Year Two

    Patreon consumed my last year. Between launching my page, promoting it, and delivering on what I promised to patrons, there was little time left for other musical or marketing activities. These…

  • Angel in Blue
    Mixing Advice

    Mixing “Angel in Blue”

    Despite being a mastering engineer, I do quite a bit of mixing work. I’d already mixed at least a dozen tracks for Declaration before tackling “Angel in Blue,” and I’ve since mixed…

  • my Patreon page
    Sites & Services

    Why I Chose Patreon

    I haven’t bought a CD since 2011. If it isn’t on Spotify, to me, it doesn’t exist. Once you’ve experienced the convenience of having the entire history of recorded music in…

  • colortheory.com
    Strategies

    How I’m Promoting My Music This Month

    I’m embarrassed. I haven’t written a music promotion post since August, and not for lack of ideas. I’ve got plenty! For starters, I want to share my results on Deezer via Feature.fm, take…