I had the pleasure of working with Matthew Myers on the soon-to-be-released Just Dance Kids 3 video game. As I got to know him and his music, I was blown away by the response to his highly targeted YouTube videos. This recent comment from darksilver1200 sums it up perfectly: “I feel sorry for all NON-otaku fans….
Ever spotted a terrible video on YouTube with an inconceivably high view count? Of course you have. Would it make you feel better knowing that most of those “views” were completely automated and only lasted 30 seconds with the sound turned off? Vagex (referral link), a hugely popular YouTube exchange platform, is largely to blame….
The bass and kick are the foundation of your mix, and we want them to utterly dominate the lowest frequencies. I’m going to show you how to use a frequency analyzer to cut excess lows from every track in your mix, leaving clear, tight, punchy bass. Configure SPAN My favorite frequency analyzer is Voxengo SPAN….
I’m excited to bring you a follow-up to one of the most popular articles on this site, by friend and music licensing veteran Helen Austin. -Brian My music career has advanced significantly in the two years since I first wrote about film and TV placement. As more and more licensing opportunities become available to indie artists, I’m often asked for advice. It’s nice to…
Earbits is a personalized streaming radio site focused on independents, with no ads or subscription fees. Like Jango, Last.fm, and Grooveshark, they sell airtime packages to artists. At around a penny a play, it’s a relative bargain, especially since they only charge for songs played past the 30 second mark. Put another way, $50 buys…
Back by popular demand, I’m proud to present another guest post by friend and music licensing veteran Helen Austin. -Brian I’ve had songs with several publishers, from large instrumental libraries to publishers promising me Coke ads. I now write exclusively for pigFactory and get songs regularly placed in ads and on TV and movies (click here for…
Lady Gaga shot to the top of the sales charts upon the release of her last album, in part because it was deeply discounted on Amazon. Radiohead pioneered the “pay what you want” approach, with most downloaders opting to pay nothing at all. Last week I asked my fans which pricing model they prefer, and received…
Running a Facebook ad campaign is confusing. You bid for ad placement, but the price you pay bears little relation to your bid. What’s the difference between reach and social reach, connections and clicks, CPC and CPM? More importantly, is there any way to tell how many people played, downloaded, and shared your song, or…
Quality graphic design is expensive. I paid $500 just to license the cover image for my last album, plus $600 for the rest of the design. That’s fine every couple of years, but now that I’m releasing songs individually, I need a cover design every month or two. I decided to give 99designs a try,…
Two months ago, I began implementing Ariel Hyatt and Carla Lynne Hall’s strategy to increase my Twitter following, as laid out in their book Musician’s Roadmap to Facebook and Twitter. The basic idea is to follow potential fans in the hope that they will follow back. I discovered that the more selective I am in choosing who…
“Garbage in, garbage out” is a common saying among mastering engineers. The quality of the source material limits the quality of the final product. Most of my clients have no problem following my simple preparation instructions, but they stop there. They figure once each mix sounds as good as they can get it, they’re done….
I measure my success as a recording artist by the growth of my mailing list. The best way to get someone to subscribe is to offer something in return, and a great song is a powerful incentive. Here are ten techniques to negotiate that delicate exchange: 1. The classic squeeze page. You’ve probably stumbled onto…
Let’s be honest. You don’t need the money. Anyone can make a record for next to nothing these days. Almost any other hobby is more expensive: photography, mountain biking, even video gaming. When a teenager singing into a webcam gets exponentially more views on YouTube than your latest “professional” video, the answer isn’t more money….
UPDATE: SoundOut, which fared poorly in this review and my more recent comparison shootout here, closed up shop and is now only available through TuneCore’s Fan Review. ReverbNation acquired Audiokite in November of 2016, and improved upon it with their new Crowd Review product, which I review here. For now, that’s the only game in town. You…
I’m often asked how to get music into film and TV. I owe my small degree of success to a music supervisor from Bunim-Murray who found me on thesixtyone and placed several of my songs in MTV shows (more info on my latest and largest placement here). For a more helpful answer, I turned to my…
This month I released my 8th full-length album, slated to be my last physical release. I might have gone the digital-only route this time if I hadn’t won free CD manufacturing from Disc Makers through the John Lennon Songwriting Contest. The fact that it was a physical release allowed me to take pre-orders, which provided…
Many of my all-time favorite songs are “growers” – album tracks that don’t really grab you the first few spins, but eventually dig their hooks in and don’t let go. Few artists these days have the luxury of writing growers, because listeners aren’t willing to invest that kind of time. Unless the artist is proven…
I promote to establish and nurture a genuine relationship with my fans. I measure my success by the number of subscribers to my mailing list. Notice I said mailing list, not Twitter followers or MySpace “friends.” I’m talking about the people who grant me permission through a double opt-in process to email them directly on…
If I had $5,000 to spend on music promotion, I certainly wouldn’t waste it on any of the following: Ads. It’s easy to get “dazzled by the numbers” when given the opportunity to reach thousands of people. We think, “If only 1% of those people bought the album, I’d double my investment!” Don’t let the…
UPDATE: I wrote this post in 2009, and it continues to be one of the most popular on the site. I’m quickly approaching 12 years without Taxi! From what I can tell, the service hasn’t significantly changed, and my advice still holds. But don’t just take my word for it! You’ll notice there are a…
A few months ago, I announced I was cutting back on blogging to record a new Color Theory album. Instead, I was hired to mix three others (Exhibition by Die Brücke, The Deadliest Fairy Tales by Rain Rain, and a yet-to-be-named album for 907Britt). Since I’ve been living and breathing mixing since June, I thought…
I’m a big fan of the whole “paperless society” thing, as my Kindle will attest to. Going electronic saves time, money, and resources – unless you’re dealing with the US government. Every few years I register a new album with the United States Copyright Office, and every time I wonder if I’m supposed to submit…
You’ve just released the album of your life. The songs are honed to perfection, the production is top notch, and you found your true voice as an artist. How can you possibly top it with your next release? I suggest you don’t even try. Instead, follow it up with leftovers. You may call them outtakes,…
On the surface, Last.fm and Pandora seem redundant. Both recommend new music based on your current favorites, and allow you to influence their suggestions by approving or disapproving of each song as it plays. But while Pandora suggests songs based on their underlying musical characteristics, Last.fm relies on guilt by association. The formula is right…
That's all, folks!
That's all, folks!