Make Space for Tight Bass

Make Space for Tight Bass

The bass and kick are the foundation of your mix, and we want them to utterly dominate the lowest frequencies. I’m going to show you how to use a frequency analyzer to cut excess lows from every track in your mix, leaving clear, tight, punchy bass. Configure SPAN My favorite frequency analyzer is Voxengo SPAN….

Next Steps to Music Licensing

Next Steps to Music Licensing

I’m excited to bring you a follow-up to one of the most popular articles on this site, by friend and music licensing veteran Helen Austin. -Brian My music career has advanced significantly in the two years since I first wrote about film and TV placement. As more and more licensing opportunities become available to indie artists, I’m often asked for advice. It’s nice to…

What Artists Should Know About ReverbNation’s Promote It

What Artists Should Know About ReverbNation’s Promote It

Running a Facebook ad campaign is confusing. You bid for ad placement, but the price you pay bears little relation to your bid. What’s the difference between reach and social reach, connections and clicks, CPC and CPM? More importantly, is there any way to tell how many people played, downloaded, and shared your song, or…

How I Got 96 Album Cover Designs for $145 (and why I’ll never do it again)

How I Got 96 Album Cover Designs for $145 (and why I’ll never do it again)

Quality graphic design is expensive. I paid $500 just to license the cover image for my last album, plus $600 for the rest of the design. That’s fine every couple of years, but now that I’m releasing songs individually, I need a cover design every month or two. I decided to give 99designs a try,…

An Argument Against Fan Funding

An Argument Against Fan Funding

Let’s be honest. You don’t need the money. Anyone can make a record for next to nothing these days. Almost any other hobby is more expensive: photography, mountain biking, even video gaming. When a teenager singing into a webcam gets exponentially more views on YouTube than your latest “professional” video, the answer isn’t more money….

The Individual Edition CD

The Individual Edition CD

This month I released my 8th full-length album, slated to be my last physical release. I might have gone the digital-only route this time if I hadn’t won free CD manufacturing from Disc Makers through the John Lennon Songwriting Contest. The fact that it was a physical release allowed me to take pre-orders, which provided…

The Death of the Bridge

The Death of the Bridge

Many of my all-time favorite songs are “growers” – album tracks that don’t really grab you the first few spins, but eventually dig their hooks in and don’t let go. Few artists these days have the luxury of writing growers, because listeners aren’t willing to invest that kind of time. Unless the artist is proven…

Money Can’t Buy You Love

Money Can’t Buy You Love

If I had $5,000 to spend on music promotion, I certainly wouldn’t waste it on any of the following: Ads. It’s easy to get “dazzled by the numbers” when given the opportunity to reach thousands of people. We think, “If only 1% of those people bought the album, I’d double my investment!” Don’t let the…

12 Years With Taxi

12 Years With Taxi

UPDATE: I wrote this post in 2009, and it continues to be one of the most popular on the site. I’m quickly approaching 12 years without Taxi! From what I can tell, the service hasn’t significantly changed, and my advice still holds. But don’t just take my word for it! You’ll notice there are a…

Spectral Management

Spectral Management

A few months ago, I announced I was cutting back on blogging to record a new Color Theory album. Instead, I was hired to mix three others (Exhibition by Die Brücke, The Deadliest Fairy Tales by Rain Rain, and a yet-to-be-named album for 907Britt). Since I’ve been living and breathing mixing since June, I thought…

That's all, folks!

That's all, folks!