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Passive Promotion

  • What Artists Should Know About SubmitHub

    What Artists Should Know About SubmitHub

    April 15, 2020
    114 comments on What Artists Should Know About SubmitHub

    In March of 2016, I published what quickly became my most popular post: These 59 Music Blogs Will Listen to Your Song, Guaranteed. Four…

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  • My Drooble YouTube Promotion Results

    My Drooble YouTube Promotion Results

    March 12, 2020
    52 comments on My Drooble YouTube Promotion Results

    Your new music video cost $2000 to make. One week after its YouTube premiere, it has 134 views. What to do? You could share…

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  • The Best Way to Promote Music in 2020

    The Best Way to Promote Music in 2020

    January 27, 2020
    56 comments on The Best Way to Promote Music in 2020

    Over the past few months, I’ve received a handful of emails asking me the same impossible question: “I love the blog, I’ve read all…

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  • My Promote on SoundCloud Beta Results

    My Promote on SoundCloud Beta Results

    November 12, 2019
    6 comments on My Promote on SoundCloud Beta Results

    Three weeks ago, I received the following email from SoundCloud with the subject line “You’re invited to an exclusive promotional opportunity.” I immediately created…

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  • Spotify PR Spotlight: Midnite Blaster

    Spotify PR Spotlight: Midnite Blaster

    November 4, 2019
    39 comments on Spotify PR Spotlight: Midnite Blaster

    You’ll recall from my last installment that streams don’t equal fans. Two campaigns yielded 180K streams, with no obvious boost in followers. Keep those…

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  • Does the Fans on Demand Formula Add Up?

    Does the Fans on Demand Formula Add Up?

    October 23, 2019
    10 comments on Does the Fans on Demand Formula Add Up?

    John Gold, founder of Hypeddit, recently published a course called Fans on Demand Formula, promising a thousand new fans in one week. I put…

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  • Spotify PR Spotlight: Virtuoso Music

    Spotify PR Spotlight: Virtuoso Music

    September 16, 2019
    32 comments on Spotify PR Spotlight: Virtuoso Music

    It’s always a good sign when a Spotify PR company rejects your song. It means they’re selective, a prerequisite to establishing fruitful relationships with…

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  • Spotify Ad Studio Revisited

    Spotify Ad Studio Revisited

    September 3, 2019
    33 comments on Spotify Ad Studio Revisited

    Spotify launched their Ad Studio platform early last year. I was giddy with excitement. For the first time, I could make potential fans hear…

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  • YouTube vs Facebook Video Premieres

    YouTube vs Facebook Video Premieres

    June 17, 2019
    No comments on YouTube vs Facebook Video Premieres

    You may have noticed that whenever you schedule a video release on YouTube or Facebook, you have the option of making it a premiere.…

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  • Drooble Song Reviews, Reviewed

    Drooble Song Reviews, Reviewed

    April 22, 2019
    No comments on Drooble Song Reviews, Reviewed

    Drooble is a social network for musicians. Like Facebook, it has a news feed with comments and likes. Like SoundCloud, it has artist profiles,…

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  • I Bought 16K SoundCloud Plays

    I Bought 16K SoundCloud Plays

    November 11, 2018
    29 comments on I Bought 16K SoundCloud Plays

    I would never buy fake plays, and I strongly suggest you don’t either. You risk getting your material taken down, your account suspended, or…

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  • How I Promoted My New Album

    How I Promoted My New Album

    October 10, 2018
    24 comments on How I Promoted My New Album

    In a recent How I’m Promoting My Music This Month email newsletter (subscribe here), I mentioned that I was working through a long to-do list…

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  • How to Promote a Limited Time Special Offer

    How to Promote a Limited Time Special Offer

    October 5, 2018
    2 comments on How to Promote a Limited Time Special Offer

    Patreon has been doing a lot lately to help creators maximize their potential on the site. In addition to the recently launched Patreon U,…

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  • How to Promote Your Music with Feature.fm Smart Links

    How to Promote Your Music with Feature.fm Smart Links

    June 20, 2018
    13 comments on How to Promote Your Music with Feature.fm Smart Links

    You’re probably familiar with song share links that direct fans to the music service of their choice. For example, here’s one for my last single:…

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  • How I Got 1000 Spotify Followers in 7 Days

    How I Got 1000 Spotify Followers in 7 Days

    June 6, 2018
    43 comments on How I Got 1000 Spotify Followers in 7 Days

    A few weeks ago, I stumbled on this giveaway from Taylor Davis, and was blown away by what I saw: With almost two days…

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  • Playlist Push Revisited

    Playlist Push Revisited

    May 2, 2018
    62 comments on Playlist Push Revisited

    Playlist Push promises to help independent artists get their music on Spotify playlists, and gives playlist curators a way to monetize their music discovery. As of…

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  • How to Promote Your Music with Facebook Ads

    How to Promote Your Music with Facebook Ads

    April 17, 2018
    80 comments on How to Promote Your Music with Facebook Ads

    UPDATE: I’m doing things differently now! There are still some great pointers here, but don’t miss my latest post on the subject, Facebook Ads…

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  • How to Promote Your Music with Spotify Ads

    How to Promote Your Music with Spotify Ads

    April 9, 2018
    38 comments on How to Promote Your Music with Spotify Ads

    UPDATE: Be sure to check out my latest post on Spotify Ad Studio here! I’ve been looking for ways to boost my Spotify streams.…

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  • Patreon, Year Two

    Patreon, Year Two

    January 1, 2018
    28 comments on Patreon, Year Two

    Patreon consumed my last year. Between launching my page, promoting it, and delivering on what I promised to patrons, there was little time left…

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  • What Artists Should Know About Playlist Push

    What Artists Should Know About Playlist Push

    November 29, 2017
    88 comments on What Artists Should Know About Playlist Push

    UPDATE: I gave Playlist Push another whirl in March, and they’ve come a long way since I wrote this. You won’t miss anything if…

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  • I Spent $500 Promoting My Song on Deezer

    I Spent $500 Promoting My Song on Deezer

    September 14, 2017
    60 comments on I Spent $500 Promoting My Song on Deezer

    $500 is a lot of money. As much as I love testing out promotion ideas and sharing the results with you, that’s more than…

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  • ReverbNation’s New Crowd Review, Reviewed

    ReverbNation’s New Crowd Review, Reviewed

    June 12, 2017
    44 comments on ReverbNation’s New Crowd Review, Reviewed

    Which of my unreleased songs will people like? I have no idea. Friends and family aren’t much help either. Fortunately, I’m able to get…

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  • Why I Chose Patreon

    Why I Chose Patreon

    March 8, 2017
    10 comments on Why I Chose Patreon

    I haven’t bought a CD since 2011. If it isn’t on Spotify, to me, it doesn’t exist. Once you’ve experienced the convenience of having…

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  • What Artists Should Know About MusicSubmit

    What Artists Should Know About MusicSubmit

    August 1, 2016
    33 comments on What Artists Should Know About MusicSubmit

    MusicSubmit is a music submission platform, similar to recently reviewed SubmitHub, but with a broader reach. They too cover music blogs, but their primary focus is online…

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