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AI Stole My Music (and probably yours too)
9 comments on AI Stole My Music (and probably yours too)My social media feeds are overwhelmingly musician-focused, so your mileage may vary, but I’ve been seeing screenshots like the one above everywhere, accompanied by…
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Introducing the Spotify Campaign Analyzer
I got some bad news today. I learned that I’ve spent over $12K on Spotify Marquee and Showcase campaigns since 2022. And what did…
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I Built a Meta Ads to Spotify Analyzer
I promote my music on Spotify through Meta ads. Money goes out. Streams, saves, and playlist adds come in. But are those things actually…
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Promote a Song on Easy Mode with SubmitHub
SubmitHub quietly rolled out a feature called SubmitHub Packages, a single dashboard that bundles playlist submissions, blog submissions, and Meta ads into one “set it…
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What’s Working With YouTube Ads for Music
Last April, I detailed three strategies to get YouTube subscribers with ads. Since then I’ve added 11K subscribers, bringing me to 29K. In the…
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I’ve Changed My Mind About Spotify Showcase
When I last wrote about Spotify Showcase, I had effectively sworn it off in favor of Meta ads. I couldn’t target warm audiences, Spotify…
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What Artists Should Know About Kashie
Kashie is an online platform that generates quick and dirty lyric video edits for TikTok, Instagram Reels, and YouTube Shorts. With a $20 pro…
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What’s Working with Meta Ads for Music
Meta has the best advertising platform in the world, and has for some time. The most reliable way to grow your audience on Spotify…
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Rise Spotify Exposure Campaign Review
I’ve spent over $10K on Rise campaigns since 2021. 15K of my 32K followers on Spotify are from Rise, and every one of them…
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What Artists Should Know About elasticStage
A couple of months ago, I effectively got out of the e-commerce business. After releasing 13 albums on CD, only one title was still…
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My 5-Year Free CD Offer
Over the course of my career as a recording artist, I’ve released 13 albums on CD. Two of those got second pressings. Five years…
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When Every Country Isn’t Equal: Value Rules in Meta Ads
Don’t get me wrong, I’m all for equality! And yet when I target tier 1 and 2 countries, the vast majority of my advertising…
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Image-Only Ads for Music
They say a picture is worth a thousand words, but is it worth 15 seconds of audio? Meta Ads Manager seemed to think so:…
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What Artists Should Know About SubmitHub Ads
Facebook and Instagram ads, hereafter referred to as Meta ads, are the centerpiece of my music promotion efforts. I recently wrote about two excellent…
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What Artists Should Know About Southworth Media
Southworth Media as in Andrew Southworth? Yes. If you don’t already subscribe to Andrew’s YouTube channel, you definitely should. It’s basically what I do…
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How I Promote My Music
A reader of my How I’m Promoting My Music This Month monthly email recently told me: You always begin your letter by saying that…
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What Artists Should Know About Members Media
Members Media (formerly Partnered Projects) offers a variety of campaigns to promote your music. Their latest is Facebook & Instagram Ads, which direct listeners…
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What Artists Should Know About Digital DJ Pool
A Color Theory fan and fellow artist told me about Digital DJ Pool way back in February of 2022. Since then I’ve been paying…
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Beware Meta’s Performance Bonus Program
My promotion has been on autopilot lately, but I do have something to share with you: a warning of sorts. It concerns Meta’s Performance…
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Our Co-Op Spotify Playlist
I’d been kicking the idea of a co-op playlist around in my head for a long time. Around the beginning of the year, a…
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How to Promote Your Music Without Social Media
I just… can’t. I’m not saying you shouldn’t! You really should. I mean, it would probably be better if you did. After all, social…
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How to Promote Your Music with TikTok Edits
I don’t do TikTok. I barely even know how to use the app. When I release a new song, sometimes I’ll post the video…
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How to Get YouTube Subscribers with Ads
YouTube has been pretty good to me. Since 2012 I’ve racked up 18K subscribers, 9.2M views, and 263K watch hours despite not having any…
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Spotify Showcase is Broken Too
Last month I wrote about how Spotify effectively removed audience targeting from Marquee. Worse, my campaign “targeting” all 55.2 million Spotify users in the…