Three weeks ago, I received the following email from SoundCloud with the subject line “You’re invited to an exclusive promotional opportunity.”
I immediately created a campaign to promote the opener from my new album:
As it currently stands, creating a campaign is relatively straightforward, though the option to choose between simple and advanced targeting is a needless complication.
Seeing how limited my targeting options were, I opted for the minimum budget of $50.
You’ll recall from my last installment that streams don’t equal fans. Two campaigns yielded 180K streams, with no obvious boost in followers. Keep those results in mind as we break down…
John Gold, founder of Hypeddit, recently published a course called Fans on Demand Formula, promising a thousand new fans in one week. I put it to the test! Well, kinda sorta.…
It’s always a good sign when a Spotify PR company rejects your song. It means they’re selective, a prerequisite to establishing fruitful relationships with influential curators. Virtuoso Music rejected my first…
Spotify launched their Ad Studio platform early last year. I was giddy with excitement. For the first time, I could make potential fans hear my music. If they liked it enough…
Did you know that each time your song is streamed, it generates a mechanical royalty that is not paid through your distributor? You need a publishing administrator like Songtrust to collect it.…
You may have noticed that whenever you schedule a video release on YouTube or Facebook, you have the option of making it a premiere. In the spirit of “why not?” I…
Drooble is a social network for musicians. Like Facebook, it has a news feed with comments and likes. Like SoundCloud, it has artist profiles, radio, charts, and playlists. And like Fiverr,…
As of this morning, this post is serving double-duty as an introduction to my Patreon page. I can’t promise that my approach will prove successful, or that it will help you…
I would never buy fake plays, and I strongly suggest you don’t either. You risk getting your material taken down, your account suspended, or worse. When I received an email from Vicky…
In a recent How I’m Promoting My Music This Month email newsletter (subscribe here), I mentioned that I was working through a long to-do list to promote my new album. Several subscribers…