Spotify Discovery Mode is a No-Brainer

By now you’ve likely heard of Spotify Discovery Mode. It’s a relatively new feature, still in beta, that provides more algorithmic exposure for your music. The tracks you opt in will appear more often in two specific contexts: Radio — Algorithmically generated playlists based on any artist, album, or songAutoplay — When a listener reaches…

Hypeddit Ad Automation is Easy Mode for Spotify Promotion

I’ve been growing my Spotify audience with Facebook and Instagram ads for years. Facebook Ads Manager is pinned in my browser and I check it multiple times a day, sometimes obsessively. I know my way around, but it’s not exactly intuitive. There’s definitely a learning curve, and the platform is constantly evolving. What if there…

Why Promote Music?

A How I’m Promoting My Music This Month email subscriber recently asked: I would personally be really interested in an overview post of where you are at and what you are trying to achieve with your promotion. Both in terms of fans, reach, impact and financial side – I’d love to understand the big picture…

How to Promote Your Music on Deezer and Audiomack with Feature.fm

How do I promote my music to streaming? You’d be forgiven if you thought it was 100% Facebook and Instagram ads to Spotify. I’ve written about Facebook Ads many times, and they’ve become my most popular posts. The biggest challenge is getting potential listeners off Facebook and Instagram and over to Spotify. Wouldn’t it be…

My US-Only Ads Experiment

I recently explained my strategy for choosing the 22 Spotify countries I typically promote to Now minus one evil empire, it’s 21. Those countries were chosen with the express goal of growing my audience on Spotify. If I were planning a tour (I don’t perform, but hypothetically) I’d make different selections. Similarly, if I wanted…

How to Choose Which Spotify Countries to Advertise To

In our last installment, I detailed a process to evenly distribute your Facebook and Instagram advertising budget across Spotify countries by splitting them into tiers. But what if you’d rather focus on only the countries most receptive to your music? I had an idea to do just that, and so far it’s worked out pretty…

How to Evenly Distribute Your Facebook Ads Budget Across Spotify Countries

You’ve got a new song and you want people to hear it. Despite all the iOS tracking changes, I still think Facebook and Instagram ads to Spotify are your best bet. For an overview, check out my post on Facebook Ads for Spotify Best Practices. I’m going to tackle a very specific problem here. Are…

That's all, folks!

That's all, folks!