Why Promote Music?

Why Promote Music?

A How I’m Promoting My Music This Month email subscriber recently asked: I would personally be really interested in an overview post of where you are at and what you are trying to achieve with your promotion. Both in terms of fans, reach, impact and financial side – I’d love to understand the big picture…

How to Promote Your Music on Deezer and Audiomack with Feature.fm

How to Promote Your Music on Deezer and Audiomack with Feature.fm

How do I promote my music to streaming? You’d be forgiven if you thought it was 100% Facebook and Instagram ads to Spotify. I’ve written about Facebook Ads many times, and they’ve become my most popular posts. The biggest challenge is getting potential listeners off Facebook and Instagram and over to Spotify. Wouldn’t it be…

My US-Only Ads Experiment

My US-Only Ads Experiment

I recently explained my strategy for choosing the 22 Spotify countries I typically promote to Now minus one evil empire, it’s 21. Those countries were chosen with the express goal of growing my audience on Spotify. If I were planning a tour (I don’t perform, but hypothetically) I’d make different selections. Similarly, if I wanted…

How to Choose Which Spotify Countries to Advertise To

How to Choose Which Spotify Countries to Advertise To

In our last installment, I detailed a process to evenly distribute your Facebook and Instagram advertising budget across Spotify countries by splitting them into tiers. But what if you’d rather focus on only the countries most receptive to your music? I had an idea to do just that, and so far it’s worked out pretty…

How to Evenly Distribute Your Facebook Ads Budget Across Spotify Countries

How to Evenly Distribute Your Facebook Ads Budget Across Spotify Countries

You’ve got a new song and you want people to hear it. Despite all the iOS tracking changes, I still think Facebook and Instagram ads to Spotify are your best bet. For an overview, check out my post on Facebook Ads for Spotify Best Practices. I’m going to tackle a very specific problem here. Are…

What Artists Should Know About Playlist Blaster

What Artists Should Know About Playlist Blaster

I gave up on Spotify playlist pitching services. They just aren’t worth it. First off, there’s the risk of bots, which could get you booted off Spotify. Every service denies using them, but what human would choose to listen to unthemed collections of random songs by unknown artists? And yet there they are, sometimes with…

What Artists Should Know About SpaceLoud

What Artists Should Know About SpaceLoud

I haven’t had much luck with influencer marketing, but that hasn’t stopped me from trying! Since writing about Breakr earlier this year, I’ve done some cheap influencer campaigns on SubmitHub. None of them moved the needle in any measureable way, but my experiences have all been positive. When the SpaceLoud team reached out and offered…

My $500 Song Promotion

My $500 Song Promotion

Strangers routinely hit me up in my DMs with overly broad questions like, “I’ve got a new song coming out. How should I promote it?” I’d generally just refer them to my blog, where they wouldn’t find a dedicated answer to that question. UNTIL NOW. It obviously depends on the budget. And to be honest,…

That's all, folks!

That's all, folks!