What Artists Should Know About Spotify Showcase

What Artists Should Know About Spotify Showcase

Showcase is the newest campaign type in Spotify’s promotional arsenal, alongside Marquee and Discovery Mode. It inserts a sponsored recommendation on the home screen of the app, like so: You pay whenever someone clicks on it, typically around $0.30-0.40 depending on your targeting. Spotify reports that users who see the recommendation are 6x more likely…

What Artists Should Know About Playlist-Promotion.com

What Artists Should Know About Playlist-Promotion.com

I’d heard good things about Playlist-Promotion.com before their manager Andi reached out to me in mid-July. He offered me a campaign valued at $350 for the purpose of a review. I knew they could deliver a good number of placements and streams safely (my #1 priority), but I worried they didn’t have enough playlists specific…

Spotify Discovery Mode is a No-Brainer

Spotify Discovery Mode is a No-Brainer

By now you’ve likely heard of Spotify Discovery Mode. It’s a relatively new feature, still in beta, that provides more algorithmic exposure for your music. The tracks you opt in will appear more often in two specific contexts: Radio — Algorithmically generated playlists based on any artist, album, or songAutoplay — When a listener reaches…

Hypeddit Ad Automation is Easy Mode for Spotify Promotion

Hypeddit Ad Automation is Easy Mode for Spotify Promotion

I’ve been growing my Spotify audience with Facebook and Instagram ads for years. Facebook Ads Manager is pinned in my browser and I check it multiple times a day, sometimes obsessively. I know my way around, but it’s not exactly intuitive. There’s definitely a learning curve, and the platform is constantly evolving. What if there…

Why Promote Music?

Why Promote Music?

A How I’m Promoting My Music This Month email subscriber recently asked: I would personally be really interested in an overview post of where you are at and what you are trying to achieve with your promotion. Both in terms of fans, reach, impact and financial side – I’d love to understand the big picture…

How to Promote Your Music on Deezer and Audiomack with Feature.fm

How to Promote Your Music on Deezer and Audiomack with Feature.fm

How do I promote my music to streaming? You’d be forgiven if you thought it was 100% Facebook and Instagram ads to Spotify. I’ve written about Facebook Ads many times, and they’ve become my most popular posts. The biggest challenge is getting potential listeners off Facebook and Instagram and over to Spotify. Wouldn’t it be…

My US-Only Ads Experiment

My US-Only Ads Experiment

I recently explained my strategy for choosing the 22 Spotify countries I typically promote to Now minus one evil empire, it’s 21. Those countries were chosen with the express goal of growing my audience on Spotify. If I were planning a tour (I don’t perform, but hypothetically) I’d make different selections. Similarly, if I wanted…

How to Choose Which Spotify Countries to Advertise To

How to Choose Which Spotify Countries to Advertise To

In our last installment, I detailed a process to evenly distribute your Facebook and Instagram advertising budget across Spotify countries by splitting them into tiers. But what if you’d rather focus on only the countries most receptive to your music? I had an idea to do just that, and so far it’s worked out pretty…

That's all, folks!

That's all, folks!