The Best Way to Promote Music in 2020

    The Best Way to Promote Music in 2020

    Over the past few months, I’ve received a handful of emails asking me the same impossible question:

    “I love the blog, I’ve read all your articles, you’ve given me so many things to try… but if you had to pick just one, what’s the best way to promote my music?”

    I bet you know the answer. Say it with me:

    It depends.

    Are you just starting out, or are you an established artist? Are you trying to turn a profit, or just build awareness? Are you promoting a new record, planning a tour, building a social media following, or trying to blow up on Spotify? What’s your promotion budget? Do you even have a promotion budget?

    I’ve done Skype consultations with a handful of artists, and while it’s nice to know that I could still earn a living if something happened to my hearing, my top priority right now is to make music.

    So let’s answer that impossible question by exploring some of the resources I’ve written about that are still relevant in 2020. Next time someone asks, I’ll point them here.

    Unless otherwise mentioned, all links direct to my articles on the subject.

    Conquering Spotify

    Let’s start with what most of you care about the most. For better or worse, these days it feels like an artist’s success or lack thereof boils down to one number: Spotify monthly listeners.

    To nudge that number up in any meaningful way, you’ll almost certainly have to spend money, and it’s unlikely that you’ll make that money back in streaming royalties.

    If you’re more interested in social proof than in making fans, Virtuoso can deliver big numbers fast, but like Cinderella’s carriage, they’ll disappear in a puff of smoke once your campaign ends.

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