Sites & Services

    Spotify Ad Studio Revisited

    Spotify launched their Ad Studio platform early last year. I was giddy with excitement.

    For the first time, I could make potential fans hear my music. If they liked it enough to click through, my entire catalog was at their fingertips, AND I’d earn royalties on every play. Maybe I’d even earn enough to pay for the ads! What could be better?

    My results, for one. It’s hard to see how they could’ve been worse.

    I chalked it up to a lack of targeting options. I wasn’t able to target fans of specific bands, or even reach my own fans. Instead I was stuck targeting the overly broad and ambiguous “Electronica” genre. I’m not sure what “electronica” even means these days, but that was clearly the closest option to synthwave.

    Recently I learned that you can now target fans of specific bands. The giddiness returned.

    Was my enthusiasm justified? Read on.

    My Spotify ad

    I’m not going to walk you through the ad creation process like I did last time, since little has changed.

    Instead I’ll share my ad and the thinking behind it. It’s pretty straightforward.

    ad audience

    I left the high-level targeting rather broad, because last time I didn’t see any benefit to further restricting age, gender, or platform.

    Continue Reading

  • Drooble Song Reviews
    Sites & Services

    Drooble Song Reviews, Reviewed

    Drooble is a social network for musicians. Like Facebook, it has a news feed with comments and likes. Like SoundCloud, it has artist profiles, radio, charts, and playlists. And like Fiverr,…

  • Strategies

    My Crazy-Ambitious 2019 Goal

    As of this morning, this post is serving double-duty as an introduction to my Patreon page. I can’t promise that my approach will prove successful, or that it will help you…

  • Sites & Services

    I Bought 16K SoundCloud Plays

    I would never buy fake plays, and I strongly suggest you don’t either. You risk getting your material taken down, your account suspended, or worse. When I received an email from Vicky…

  • Promotion Featured Image

    How I Promoted My New Album

    In a recent How I’m Promoting My Music This Month email newsletter (subscribe here), I mentioned that I was working through a long to-do list to promote my new album. Several subscribers…

  • Playlist Push banner
    Sites & Services

    Playlist Push Revisited

    Playlist Push promises to help independent artists get their music on Spotify playlists, and gives playlist curators a way to monetize their music discovery. As of this writing, they have 242 curators across…