2010 was the best year yet for Color Theory. I released my eighth and best full-length album, The Sound, followed by my best EP, The Silence. More people bought and stole my music than ever before – both great things, as I explain in this short interview with Hypebot. Along the way, I shared my experiments and experiences with you here:
- I launched my first street team mission and created a step-by-step guide to launching your own
- I detailed what it takes to get your song into Rock Band, and decided that authoring is best left to the pros
- I made a case for simple song structures
- I crowdsourced the tracklisting of my album on Jango
- I created a $99 personalized CD
- Helen Austin showed us how she gets so many film and TV placements
- I ran down the best WordPress plugins for passive promotion
- I shared my experience with song evaluation service SoundOut
- I argued against the traditional fan funding model
I hope that my successes and failures have helped you promote your own music, or at the very least, entertained. I’ve got a boatload of crazy schemes planned for 2011, and you can count on me to share any successful strategies with you. In fact, I’ve already got a half dozen article ideas ready to go! The trick is finding the time to flesh them out. In the meantime, here’s a guest post I wrote for The Musician’s Guide: How Would Brian Hazard Spend a £500 Song Release Budget?
Here’s to a new and improved, bigger and better 2011!