Browsing Category

Strategies

Strategies

2010: The Year in Passive Promotion

2010 was the best year yet for Color Theory. I released my eighth and best full-length album, The Sound, followed by my best EP, The Silence. More people bought and stole my music than ever before – both great…

Strategies

7 Best WordPress Plugins for Passive Promotion

I’m convinced that WordPress is the most powerful and easily implemented website platform for musicians. Most of my social networking efforts are aimed at directing traffic to my band site, which serves as my base of operations. Countless free plugins…

Helen Austin
Strategies

4 Steps to Film and TV Placement

I’m often asked how to get music into film and TV. I owe my small degree of success to a music supervisor from Bunim-Murray who found me on thesixtyone and placed several of my songs in MTV shows (more…

Strategies

The Individual Edition CD

This month I released my 8th full-length album, slated to be my last physical release. I might have gone the digital-only route this time if I hadn’t won free CD manufacturing from Disc Makers through the John Lennon Songwriting…

Radio Airplay
Strategies

The Jango Focus Group

Devo got loads of press by letting fans choose everything from the songs on their new album to the color of their hats. If you’re secure enough to make your own wardrobe decisions, you can get useful feedback on…

Strategies

The Death of the Bridge

Many of my all-time favorite songs are “growers” – album tracks that don’t really grab you the first few spins, but eventually dig their hooks in and don’t let go. Few artists these days have the luxury of writing…

Strategies

The Band iPhone App

Arron Clague is a member of the indie electro band Eight to Infinity, whose music I’ve had the pleasure of mastering many times. He was kind enough to share his thoughts on the band’s shiny new iPhone app below.…

Strategies

Real Songs for Real People

Todd Durrant of A Different Drum here. Brian asked me to write about a project I’m working on with Marcus Fellechner of Rename. During the past few years, we’ve seen the music market become more open to independent artists…

Strategies

The Lead-Up EP

Some argue that the album release cycle is a thing of the past, and that artists have moved into an “always on” mode of promotion. Even in the studio, we blog, Twitter, and post videos of our recording sessions…

Strategies

8 Reasons to Release a Follow-Up EP

You’ve just released the album of your life. The songs are honed to perfection, the production is top notch, and you found your true voice as an artist. How can you possibly top it with your next release? I…

Strategies

Nielsen SoundScan and BDS

We’ve all heard of the Nielsen Ratings, which are used to measure television watching habits. Most people are familiar with Nielsen SoundScan, which tracks music sales. But few know of Nielsen Broadcast Data Systems, which tracks song plays on…

Strategies

Two Months of Serious Music Promo

It’s been two months since the release of The Thought Chapter. In that time period, I’ve taken in $885 in physical sales and $160 in digital sales of the album, for a total of $1,045 before PayPal transaction fees.…