As of today, I’ve spent $5888.35 on Facebook ads. Does that make me an expert? No way! Promoting music on Facebook, and Instagram through Facebook Ads, is a bottomless and constantly changing topic. Where do I even start? How…
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I’ve been looking for ways to boost my Spotify streams. What could be better than advertising directly on Spotify with an audio ad? That way people will hear my music without needing to click on anything first. And if…
Patreon consumed my last year. Between launching my page, promoting it, and delivering on what I promised to patrons, there was little time left for other musical or marketing activities. These days, most of what I make from my…
My Spotify numbers are weak compared to my other social stats. I hover around 1200 listeners and 3600 streams per month. Very few of those streams come from playlists, which means I’ve got a lot of room for improvement!…
$500 is a lot of money. As much as I love testing out promotion ideas and sharing the results with you, that’s more than I’m typically willing to spend. In this case though, I didn’t have to pay anything…
Which of my unreleased songs will people like? I have no idea. Friends and family aren’t much help either. Fortunately, I’m able to get unbiased feedback from fans of my genre through ReverbNation’s Crowd Review, which has been completely overhauled since ReverbNation’s…
I haven’t bought a CD since 2011. If it isn’t on Spotify, to me, it doesn’t exist. Once you’ve experienced the convenience of having the entire history of recorded music in your pocket, why would you go back to…
MusicSubmit is a music submission platform, similar to recently reviewed SubmitHub, but with a broader reach. They too cover music blogs, but their primary focus is online radio. CEO Michael Corcoran credited me with 25 “Best Shot” submissions to give MusicSubmit a spin.…
Jango is a free internet radio platform similar to Pandora. Feed it an artist name and it generates a playlist of related songs. Radio Airplay injects songs from emerging artists into those playlists. I started using Radio Airplay a.k.a. Jango Airplay when it launched…
I hate submitting my music to blogs. Hate hate hate. The process goes something like this: Scour Hype Machine for blogs in my genre. Comment on said blogs regularly to “develop a personal relationship.” Gather relevant email addresses. Assemble a…
Every musical artist wants their work to be heard. Many are happy to give it away for free. Some are even willing to pay for people to listen, even if the cost is never recouped. If you’re looking to increase…
Music Marketing Roundup: 8 Must-Read Articles to Jumpstart Your Promotion
At least once a week, someone asks me on Twitter, “How do I promote my music?” The best answer I can muster in 140 characters or less is a link to Passive Promotion. After all, that’s the question I…