I Take Back Everything I Said About Spotify Marquee

I Take Back Everything I Said About Spotify Marquee

When Spotify launched Marquee two years ago, I was positively giddy. My first post on the subject proclaimed that it was even better than Meta ads. Finally I had a way to reconnect with my listeners on Spotify, or at least those deemed part of my “reachable audience.” That reachable audience quickly climbed from 2.1K…

What Artists Should Know About Spotify Showcase

What Artists Should Know About Spotify Showcase

Showcase is the newest campaign type in Spotify’s promotional arsenal, alongside Marquee and Discovery Mode. It inserts a sponsored recommendation on the home screen of the app, like so: You pay whenever someone clicks on it, typically around $0.30-0.40 depending on your targeting. Spotify reports that users who see the recommendation are 6x more likely…

What Artists Should Know About Playlist-Promotion.com

What Artists Should Know About Playlist-Promotion.com

I’d heard good things about Playlist-Promotion.com before their manager Andi reached out to me in mid-July. He offered me a campaign valued at $350 for the purpose of a review. I knew they could deliver a good number of placements and streams safely (my #1 priority), but I worried they didn’t have enough playlists specific…

Spotify Discovery Mode is a No-Brainer

Spotify Discovery Mode is a No-Brainer

By now you’ve likely heard of Spotify Discovery Mode. It’s a relatively new feature, still in beta, that provides more algorithmic exposure for your music. The tracks you opt in will appear more often in two specific contexts: Radio — Algorithmically generated playlists based on any artist, album, or songAutoplay — When a listener reaches…

Hypeddit Ad Automation is Easy Mode for Spotify Promotion

Hypeddit Ad Automation is Easy Mode for Spotify Promotion

I’ve been growing my Spotify audience with Facebook and Instagram ads for years. Facebook Ads Manager is pinned in my browser and I check it multiple times a day, sometimes obsessively. I know my way around, but it’s not exactly intuitive. There’s definitely a learning curve, and the platform is constantly evolving. What if there…

How to Promote Your Music on Deezer and Audiomack with Feature.fm

How to Promote Your Music on Deezer and Audiomack with Feature.fm

How do I promote my music to streaming? You’d be forgiven if you thought it was 100% Facebook and Instagram ads to Spotify. I’ve written about Facebook Ads many times, and they’ve become my most popular posts. The biggest challenge is getting potential listeners off Facebook and Instagram and over to Spotify. Wouldn’t it be…

What Artists Should Know About Playlist Blaster

What Artists Should Know About Playlist Blaster

I gave up on Spotify playlist pitching services. They just aren’t worth it. First off, there’s the risk of bots, which could get you booted off Spotify. Every service denies using them, but what human would choose to listen to unthemed collections of random songs by unknown artists? And yet there they are, sometimes with…

What Artists Should Know About SpaceLoud

What Artists Should Know About SpaceLoud

I haven’t had much luck with influencer marketing, but that hasn’t stopped me from trying! Since writing about Breakr earlier this year, I’ve done some cheap influencer campaigns on SubmitHub. None of them moved the needle in any measureable way, but my experiences have all been positive. When the SpaceLoud team reached out and offered…

That's all, folks!

That's all, folks!