Passive Promotion — “Set it and forget it” music promotion

Why I Switched to Ableton Live

December 19, 2009

Musicians might be interested to read why I switched to Ableton Live.

Money Can’t Buy You Love

November 30, 2009

If I had $5,000 to spend on music promotion, I certainly wouldn’t waste it on any of the following: Ads. It’s easy to get “dazzled by the numbers” when given the opportunity to reach thousands of people. We think, “If only 1% of those people bought the album, I’d double my investment!” Don’t let the [...]

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12 Years With Taxi

October 6, 2009

Taxi is an independent A&R company, connecting musicians with labels, publishers, and music supervisors. On the 1st and 15th of every month, they provide a list of industry opportunities for members to submit songs to. Screeners forward the most suitable material for each listing to the person who requested it. I’ve been a member since [...]

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Spectral Management

September 21, 2009

A few months ago, I announced I was cutting back on blogging to record a new Color Theory album. Instead, I was hired to mix three others (Exhibition by Die Brücke, The Deadliest Fairy Tales by Rain Rain, and a yet-to-be-named album for 907Britt). Since I’ve been living and breathing mixing since June, I thought [...]

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The Band iPhone App

August 17, 2009

Arron Clague is a member of the indie electro band Eight to Infinity, whose music I’ve had the pleasure of mastering many times. He was kind enough to share his thoughts on the band’s shiny new iPhone app below. -Brian App downloads: 278 Songs listened to: 920 InfinityHome has been live for four days now. [...]

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The 1-2-3 Music Store

July 30, 2009

I get at least one phone call per week asking about my experience with the 1-2-3 Music Store, a server script I’ve been running for three years. It allows me to sell mp3 downloads direct from my web site, with no middleman. Put simply, the 1-2-3 Music Store is the ugly stepsister of the iTunes [...]

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What Artists Should Know About Stereofame

June 25, 2009

I’ve written “what artists should know” articles on Last.fm, Jango, and thesixtyone, but after months of casual participation, I can’t seem to get anywhere on Stereofame. Rather than bore you with my less than noteworthy experience, I turned to the undisputed kings of the site, Temple Scene. Philippe Rose and Ric Levy make phenomenal electronica-tinged [...]

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In-Depth Interview at GarageSpin

June 8, 2009

GarageSpin posted an in-depth interview with me this morning. Topics include songwriting, mastering, gear, and crazy promotional stunts, including a series of personal ads I placed in the Los Angeles Times. You can read it here.

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Time Management for So-Called Musicians

June 4, 2009

Eight months ago, I started this blog to chronicle the promotion of my seventh Color Theory album, The Thought Chapter. My focus gradually shifted to music promotion in general, with a couple of detours into mixing (though I’m still posting monthly sales and profit/loss figures for each of my albums at colortheory.com). I’ve settled into [...]

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What Artists Should Know About thesixtyone

May 28, 2009

In January 2010, thesixtyone unveiled a complete redesign, eliminating the social aspects of the site. Predictably, long-time users revolted and eventually left. This article and the comments that follow provide a brief history of the rise and fall of the site. While you may still find it worthwhile to upload your material, there’s little you [...]

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